Beauty and personal care · Metro area · New York
Spas and skin care studios in the Utica-Rome, NY metro area
Competitor counts, household spending and official business counts for spas and skin care studios in the Utica-Rome, NY metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #60 of 387 scored metro areas
#1 of 13 scored metro areas based in New York
- Listings
- 78
- 7 chain locations (9%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $111.6M
- On personal care products and services · $923 a household
- Spending per listing
- $1.4M
- 63% above the U.S.
- Listings per 10k households
- 6.4
- 44% below the U.S.
- Population, 2025
- 285,611
- −2.0% since 2020
See the spas and skin care studios around any address in the Utica-Rome metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 78 spas and skin care studios in the Utica-Rome metro area. 7 of them (9%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 6.4, 44% below the U.S. rate of 11.5.
At $923 per household (8% below the U.S. average), households in the Utica-Rome metro area spend about $111.6M a year on personal care products and services. That is about $1.4M of household spending for each studio on map listings, 63% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 15 businesses with payroll in the Utica-Rome metro area classed as other personal care services. That is one for every 8,064 households, against one for every 4,055 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $289K have gone to businesses classed as other personal care services in the Utica-Rome metro area.
Between 2020 and 2025, the population of the Utica-Rome metro area declined 2.0%, against +3.1% for the U.S. For spas and skin care studios, the Utica-Rome metro area has a Groundwork market score of 64 (upper middle): #60 of 387 scored metro areas and #1 of 13 scored metro areas based in New York. That puts it in the top quarter of metro areas.
How the Utica-Rome metro area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Utica-Rome metro area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 11.3 | 11.5 |
| Spending per listing | $1.4M | $950K | $876K |
| Households per official establishment | 8,064 | 2,901 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +29.8% |
| Population growth, 2020–2025 | −2.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $923 | $1,070 | $1,005 |
| Median household income | $69,779 | $85,974 | $80,734 |
| Groundwork market score | 64 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 89
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 787 chain locations
- Listings at the U.S. rate for this spending
- 127The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $289K
SBA-backed loans to businesses classed as other personal care services in the Utica-Rome metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Utica-Rome metro area
- Population, 2025 estimate
- 285,611−2.0% since 2020
- Households
- 120,961
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 2,623 sq. mi.
- People per square mile
- 110
- Median household income
- $69,779+25.2% vs. 2015–2019, before inflation
- Average household income
- $90,098
- Median home value
- $172,900
- Jobs located here
- 118,874
- Daytime population
- 283,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Utica-Rome metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New York
Every New York market ranked →The highest-scoring metro areas in New York for spas and skin care studios, numbered among those based in New York, with the Utica-Rome metro area marked.
Top metro areas in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Utica-Rome, NY | 64 | 78 | 6.4 | $1.4M | −2.0% | #60 of 387 |
| 2Ithaca, NY | 62 | 37 | 8.6 | $1.2M | −1.4% | #78 of 387 |
| 3Albany-Schenectady-Troy, NY | 61 | 360 | 9.4 | $1.1M | +1.9% | #88 of 387 |
| 4Binghamton, NY | 59 | 75 | 7.3 | $1.2M | −1.3% | #100 of 387 |
| 5Glens Falls, NY | 54 | 42 | 7.7 | $1.3M | −1.9% | #151 of 387 |
| 6Syracuse, NY | 53 | 231 | 8.5 | $1.1M | −1.3% | #160 of 387 |
| 7Rochester, NY | 50 | 421 | 9.4 | $1M | −0.7% | #188 of 387 |
| 8Kiryas Joel-Poughkeepsie-Newburgh, NY | 50 | 319 | 12.5 | $896K | +3.0% | #192 of 387 |
| 9Watertown-Fort Drum, NY | 47 | 36 | 7.6 | $1.2M | −3.9% | #212 of 387 |
| 10Buffalo-Cheektowaga, NY | 47 | 454 | 9.1 | $1.1M | −0.8% | #213 of 387 |
Other business types in the Utica-Rome metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons51
- Barbershops33
- Nail salons38
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Utica-Rome, NY metro area?
There are 78 spas and skin care studios on map listings in the Utica-Rome metro area as of September 2026. 7 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 15 businesses with payroll classed as other personal care services in 2023.
How much do households in the Utica-Rome, NY metro area spend on personal care products and services?
About $111.6M a year, or $923 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 78 spas and skin care studios on map listings, it comes to $1.4M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 120,961 households in the Utica-Rome metro area and national spending patterns by income.
How does the Utica-Rome, NY metro area compare with the U.S. for spas and skin care studios?
The Utica-Rome metro area has 6.4 spas and skin care studios per 10,000 households, 44% below the U.S. rate of 11.5. Spending per studio is $1.4M, 63% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Utica-Rome metro area would have about 127, against 78 on map listings. There is one business with payroll in the industry for every 8,064 households, against one for every 4,055 across the U.S.
How fast is the Utica-Rome, NY metro area growing?
Population estimates put the Utica-Rome metro area at 285,611 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 120,961 households. Median household income in the Utica-Rome metro area is $69,779, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Utica-Rome metro area scores 64 for spas and skin care studios (upper middle), #60 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Utica-Rome metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Utica-Rome metro area
Screening a site or an acquisition in the Utica-Rome metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.