Groundwork

Beauty and personal care · Metro area · New York

Spas and skin care studios in the Elmira, NY metro area

The spas and skin care studios in the Elmira, NY metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #225 of 387 scored metro areas
#11 of 13 scored metro areas based in New York

Listings
28
4 chain locations (14%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$31.4M
On personal care products and services · $892 a household
Spending per listing
$1.1M
28% above the U.S.
Listings per 10k households
7.9
31% below the U.S.
Population, 2025
80,415
−3.9% since 2020

See the spas and skin care studios around any address in the Elmira metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Elmira metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in the Elmira metro area comes to about $31.4M a year: $892 per household, 11% below the U.S. average. That works out to $1.1M per studio, 28% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

There are 28 spas and skin care studios on map listings in the Elmira metro area as of September 2026. Chain locations make up 14% of them, against 10% across the U.S. Per 10,000 households, that is 7.9, 31% below the U.S. rate of 11.5.

The official count of businesses with payroll classed as other personal care services in the Elmira metro area was 7 in 2023. That is one for every 5,037 households, against one for every 4,055 across the U.S.

Population estimates put the population change in the Elmira metro area from 2020 to 2025 at −3.9%, against +3.1% for the U.S. The Elmira metro area scores 46 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #225 of 387 scored metro areas and #11 of 13 scored metro areas based in New York.

How the Elmira metro area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Elmira, NY metro area compared with New York and the U.S.
MeasureElmira metro areaNew YorkU.S.
Listings per 10k households7.911.311.5
Spending per listing$1.1M$950K$876K
Households per official establishment5,0372,9014,055
Official establishment growth, 2019–2023n/a+2.0%+29.8%
Population growth, 2020–2025−3.9%−0.6%+3.1%
Spending per household on personal care products and services$892$1,070$1,005
Median household income$63,716$85,974$80,734
Groundwork market score4634

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7
Employees, 2023
31
Annual payroll, 2023
$1.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
284 chain locations
Listings at the U.S. rate for this spending
36The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in the Elmira metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Elmira metro area

Population, 2025 estimate
80,415−3.9% since 2020
Households
35,262
Median age
42.8
Homes lived in by their owners
68%
Vehicles per household
1.6
Land area
407 sq. mi.
People per square mile
202
Median household income
$63,716+16.0% vs. 2015–2019, before inflation
Average household income
$86,374
Median home value
$141,100
Jobs located here
31,723
Daytime population
81,216Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Elmira metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Elmira metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across New York

Every New York market ranked →

The highest-scoring metro areas in New York for spas and skin care studios, numbered among those based in New York, with the Elmira metro area marked.

Top metro areas in New York

Metro areas in New York ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Utica-Rome, NY64786.4$1.4M−2.0%#60 of 387
2Ithaca, NY62378.6$1.2M−1.4%#78 of 387
3Albany-Schenectady-Troy, NY613609.4$1.1M+1.9%#88 of 387
4Binghamton, NY59757.3$1.2M−1.3%#100 of 387
5Glens Falls, NY54427.7$1.3M−1.9%#151 of 387
6Syracuse, NY532318.5$1.1M−1.3%#160 of 387
7Rochester, NY504219.4$1M−0.7%#188 of 387
8Kiryas Joel-Poughkeepsie-Newburgh, NY5031912.5$896K+3.0%#192 of 387
9Watertown-Fort Drum, NY47367.6$1.2M−3.9%#212 of 387
10Buffalo-Cheektowaga, NY474549.1$1.1M−0.8%#213 of 387
11Elmira, NY46287.9$1.1M−3.9%#225 of 387

Other business types in the Elmira metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Elmira, NY metro area?

As of September 2026, map listings count 28 spas and skin care studios in the Elmira metro area. 4 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 7 businesses with payroll classed as other personal care services in 2023.

How much do households in the Elmira, NY metro area spend on personal care products and services?

About $31.4M a year, or $892 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 28 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 35,262 households in the Elmira metro area and national spending patterns by income.

How does the Elmira, NY metro area compare with the U.S. for spas and skin care studios?

The Elmira metro area has 7.9 spas and skin care studios per 10,000 households, 31% below the U.S. rate of 11.5. Spending per studio is $1.1M, 28% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Elmira metro area would have about 36, against 28 on map listings. There is one business with payroll in the industry for every 5,037 households, against one for every 4,055 across the U.S.

How fast is the Elmira, NY metro area growing?

Population estimates put the Elmira metro area at 80,415 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 35,262 households. The median household income in the Elmira metro area is $63,716 a year, 21% below the U.S. median of $80,734. That rose 16.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Elmira metro area scores 46 for spas and skin care studios (lower middle), #225 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Elmira metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Elmira metro area

Screening a site or an acquisition in the Elmira metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Elmira metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.