Beauty and personal care · County · New York
Spas and skin care studios in New York County, NY
The spas and skin care studios in New York County, NY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #1,656 of 1,769 scored counties
#59 of 59 scored counties in New York
- Listings
- 1,893
- 193 chain locations (10%)
- Official establishments
- 574
- −8.9% since 2019
- Household spending a year
- $929.8M
- On personal care products and services · $1,195 a household
- Spending per listing
- $491K
- 44% below the U.S.
- Listings per 10k households
- 24.3
- 2.1 times the U.S.
- Population, 2025
- 1,664,862
- −1.3% since 2020
See the spas and skin care studios around any address in New York County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in New York County is 24 (low), #1,656 of 1,769 scored counties and #59 of 59 scored counties in New York. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 1,893 spas and skin care studios in New York County. Of those, 193 are chain locations, or 10%, against 10% across the U.S. That is 24.3 per 10,000 households, 2.1 times the U.S. rate of 11.5.
Households in New York County spend about $929.8M a year on personal care products and services, or $1,195 per household, 19% above the U.S. average. That works out to $491K per studio, 44% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in New York County was 574 in 2023, down 8.9% from 2019. That is one for every 1,356 households, against one for every 4,055 across the U.S. Since fiscal 2022, 26 SBA-backed loans worth $11.4M have gone to businesses classed as other personal care services in New York County. Population estimates put the population change in New York County from 2020 to 2025 at −1.3%, against +3.1% for the U.S.
How New York County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New York County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.3 | 11.3 | 11.5 |
| Spending per listing | $491K | $950K | $876K |
| Households per official establishment | 1,356 | 2,901 | 4,055 |
| Official establishment growth, 2019–2023 | −8.9% | +2.0% | +29.8% |
| Population growth, 2020–2025 | −1.3% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,195 | $1,070 | $1,005 |
| Median household income | $103,931 | $85,974 | $80,734 |
| Groundwork market score | 24 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 630 → 574−8.9% over the period
- Employees, 2023
- 3,348
- Annual payroll, 2023
- $121.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1,893193 chain locations
- Listings at the U.S. rate for this spending
- 1,062The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 26
- Amount
- $11.4M
SBA-backed loans to businesses classed as other personal care services in New York County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New York County
- Population, 2025 estimate
- 1,664,862−1.3% since 2020
- Households
- 778,281
- Median age
- 40.7
- Homes lived in by their owners
- 25%
- Vehicles per household
- 0.3
- Land area
- 23 sq. mi.
- People per square mile
- 71,884
- Median household income
- $103,931+20.1% vs. 2015–2019, before inflation
- Average household income
- $194,106
- Median home value
- $1,090,500
- Jobs located here
- 2,508,325
- Daytime population
- 3,351,624Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New York County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New York
Every New York market ranked →The highest-scoring counties in New York for spas and skin care studios, numbered among those based in New York, with New York County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Schenectady County, NY | 84 | 38 | 5.7 | $1.8M | +3.0% | #40 of 1,769 |
| 2Sullivan County, NY | 76 | 17 | 5.4 | $1.8M | +2.7% | #106 of 1,769 |
| 3Rensselaer County, NY | 76 | 41 | 6.1 | $1.7M | −0.2% | #108 of 1,769 |
| 4Schoharie County, NY | 71 | 5 | 3.9 | $2.4M | +1.4% | #187 of 1,769 |
| 5Columbia County, NY | 70 | 13 | 4.9 | $2.1M | −2.1% | #204 of 1,769 |
| 6Clinton County, NY | 70 | 16 | 4.8 | $2M | −2.0% | #208 of 1,769 |
| 7Oswego County, NY | 70 | 28 | 5.9 | $1.6M | +1.0% | #218 of 1,769 |
| 8Wayne County, NY | 69 | 14 | 3.6 | $2.6M | +0.1% | #237 of 1,769 |
| 9Delaware County, NY | 67 | 6 | 3.1 | $2.9M | +0.2% | #283 of 1,769 |
| 10Montgomery County, NY | 66 | 9 | 4.6 | $2M | +1.1% | #316 of 1,769 |
| 59New York County, NY | 24 | 1,893 | 24.3 | $491K | −1.3% | #1,656 of 1,769 |
Other business types in New York County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons36
- Barbershops37
- Nail salons35
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in New York County, NY?
There are 1,893 spas and skin care studios on map listings in New York County as of September 2026. 193 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 574 businesses with payroll classed as other personal care services in 2023, down 8.9% from 2019.
How much do households in New York County, NY spend on personal care products and services?
About $929.8M a year, or $1,195 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 1,893 spas and skin care studios on map listings, it comes to $491K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 778,281 households in New York County and national spending patterns by income.
How does New York County, NY compare with the U.S. for spas and skin care studios?
New York County has 24.3 spas and skin care studios per 10,000 households, 2.1 times the U.S. rate of 11.5. Spending per studio is $491K, 44% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, New York County would have about 1,062, against 1,893 on map listings. There is one business with payroll in the industry for every 1,356 households, against one for every 4,055 across the U.S. The official count fell 8.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is New York County, NY growing?
Population estimates put New York County at 1,664,862 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 778,281 households. Median household income in New York County is $103,931, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New York County scores 24 for spas and skin care studios (low), #1,656 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New York County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in New York County
Screening a site or an acquisition in New York County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.