Groundwork

Market rankings · Vermont

Spas and skin care studios in Vermont

Every metro area, small-town market and county in Vermont, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.

Listings
236
13 chain locations (6%)
Official establishments
53
+6.0% since 2019
Household spending a year
$277.2M
On personal care products and services
Listings per 10k households
8.6
25% below the U.S.
Spending per listing
$1.2M
34% above the U.S.
Rank among states
#9 of 51
Market score 63 · Upper middle

A site report maps the spas and skin care studios on map listings around any address in Vermont by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Vermont has 236 spas and skin care studios on map listings as of September 2026. Chain locations make up 6% of them, against 10% across the U.S. That comes to 8.6 for every 10,000 households, 25% below the U.S. rate of 11.5.

Households in Vermont spend about $277.2M a year on personal care products and services, or $1,014 per household, in line with the U.S. average. Spread across 236 spas and skin care studios, that is $1.2M per studio, 34% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Official counts show 53 businesses with payroll classed as other personal care services in Vermont in 2023, up 6.0% from 2019. That is one for every 5,159 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 4 SBA-backed loans worth $188K have gone to businesses classed as other personal care services in Vermont.

Among the 50 states and DC, Vermont ranks #9 for spas and skin care studios, with a Groundwork market score of 63 (upper middle). The one scored metro area in or partly in Vermont, the Burlington-South Burlington metro area, scores 52. Of the 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest (74).

Every market in Vermont for spas and skin care studios

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Vermont, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Vermont, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Burlington-South Burlington, VT529710.3$1.1M+0.9%#168 of 387

Small-town markets

Small-town markets reaching Vermont, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Lebanon-Claremont, NH-VT74636.9$1.5M+1.5%#31 of 504
1Barre, VT65176.6$1.5M−0.2%#101 of 504
2Brattleboro, VT482110.6$906K−1.4%#273 of 504
3Rutland, VT412811.1$839K−1.4%#359 of 504
4Bennington, VT322214.7$663K−1.8%#431 of 504

Counties

Counties in Vermont, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Addison County, VT70117.3$1.4M+1.8%#225 of 1,769
2Windsor County, VT68135.1$2M−0.7%#257 of 1,769
3Orleans County, VT6765.0$1.9M+0.7%#295 of 1,769
4Washington County, VT65176.6$1.5M−0.2%#358 of 1,769
5Lamoille County, VT60108.4$1.2M+1.4%#524 of 1,769
6Caledonia County, VT5996.9$1.4M+0.8%#550 of 1,769
7Windham County, VT482110.6$906K−1.4%#963 of 1,769
8Chittenden County, VT477710.8$1M+0.4%#992 of 1,769
9Franklin County, VT472010.0$987K+2.3%#994 of 1,769
10Rutland County, VT432811.1$839K−1.4%#1,148 of 1,769
11Bennington County, VT282214.7$663K−1.8%#1,573 of 1,769
Orange County, VTNot scored21.6$6.4M+2.4%
Grand Isle County, VTNot scored00.0n/a+3.2%
Essex County, VTNot scored00.0n/a+2.2%

Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many spas and skin care studios are in Vermont?

Map listings as of September 2026 show 236 spas and skin care studios in Vermont. 13 of them (6%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 53 businesses with payroll classed as other personal care services in 2023, up 6.0% from 2019.

How much do households in Vermont spend on personal care products and services?

About $277.2M a year, or $1,014 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 236 spas and skin care studios on map listings, it comes to $1.2M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 273,416 households in Vermont and national spending patterns by income.

How does Vermont compare with the U.S. for spas and skin care studios?

Vermont has 8.6 spas and skin care studios per 10,000 households, 25% below the U.S. rate of 11.5. Spending per studio is $1.2M, 34% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Vermont would have about 317, against 236 on map listings. There is one business with payroll in the industry for every 5,159 households, against one for every 4,055 across the U.S. The official count rose 6.0% from 2019 to 2023, against +29.8% for the U.S.

Which market in Vermont has the highest market score for spas and skin care studios?

The one scored metro area in or partly in Vermont is the Burlington-South Burlington metro area, at 52 (upper middle). Among 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest, at 74 (upper middle). Among 11 scored counties in Vermont, Addison County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vermont scores 63 for spas and skin care studios (upper middle), #9 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Vermont. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Spas and skin care in other states

All 51 states

Top markets for spas and skin care studios across the U.S. · All business types in Vermont

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.