Market rankings · Delaware
Spas and skin care studios in Delaware
Every metro area, small-town market and county in Delaware, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 367
- 35 chain locations (10%)
- Official establishments
- 109
- +36.3% since 2019
- Household spending a year
- $387.6M
- On personal care products and services
- Listings per 10k households
- 9.1
- 21% below the U.S.
- Spending per listing
- $1.1M
- 21% above the U.S.
- Rank among states
- #20 of 51
- Market score 54 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Delaware by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Delaware has 367 spas and skin care studios on map listings as of September 2026. 35 of them (10%) are chain locations, against 10% across the U.S. That is 9.1 per 10,000 households, 21% below the U.S. rate of 11.5.
Households in Delaware spend about $387.6M a year on personal care products and services, or $964 per household, 4% below the U.S. average. That works out to $1.1M per studio, 21% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
In 2023, official counts showed 109 businesses with payroll in Delaware classed as other personal care services, up 36.3% from 2019. That is one for every 3,688 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 10 SBA-backed loans worth $4.1M have gone to businesses classed as other personal care services in Delaware.
Among the 50 states and DC, Delaware ranks #20 for spas and skin care studios, with a Groundwork market score of 54 (upper middle). Of the 2 scored metro areas in or partly in Delaware, the Philadelphia-Camden-Wilmington metro area scores highest (61). The one scored small-town market in or partly in Delaware, the Seaford area, scores 61.
Every market in Delaware for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Delaware, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 61 | 2,201 | 8.9 | $1.2M | +1.4% | #85 of 387 |
| 1Dover, DE | 60 | 61 | 8.5 | $1M | +6.8% | #93 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seaford, DE | 61 | 87 | 8.2 | $1.2M | +16.1% | #140 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 61 | 87 | 8.2 | $1.2M | +16.1% | #493 of 1,769 |
| 2Kent County, DE | 58 | 61 | 8.5 | $1M | +6.8% | #588 of 1,769 |
| 3New Castle County, DE | 50 | 219 | 9.8 | $1M | +3.0% | #887 of 1,769 |
Questions
How many spas and skin care studios are in Delaware?
Map listings as of September 2026 show 367 spas and skin care studios in Delaware. 35 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 109 businesses with payroll classed as other personal care services in 2023, up 36.3% from 2019.
How much do households in Delaware spend on personal care products and services?
About $387.6M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 367 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 402,038 households in Delaware and national spending patterns by income.
How does Delaware compare with the U.S. for spas and skin care studios?
Delaware has 9.1 spas and skin care studios per 10,000 households, 21% below the U.S. rate of 11.5. Spending per studio is $1.1M, 21% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Delaware would have about 443, against 367 on map listings. There is one business with payroll in the industry for every 3,688 households, against one for every 4,055 across the U.S. The official count rose 36.3% from 2019 to 2023, against +29.8% for the U.S.
Which market in Delaware has the highest market score for spas and skin care studios?
Among 2 scored metro areas in or partly in Delaware, the Philadelphia-Camden-Wilmington metro area scores highest, at 61 (upper middle). The one scored small-town market in or partly in Delaware is the Seaford area, at 61 (upper middle). Among 3 scored counties in Delaware, Sussex County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Delaware scores 54 for spas and skin care studios (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Delaware. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for spas and skin care studios across the U.S. · All business types in Delaware
Related business types in Delaware
- Salons, barbers and spas1,581 listings
- Hair salons740 listings
- Barbershops199 listings
- Nail salons240 listings
Screening a site or an acquisition in Delaware?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.