Market rankings · Kentucky
Spas and skin care studios in Kentucky
Every metro area, small-town market and county in Kentucky, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 1,508
- 193 chain locations (13%)
- Official establishments
- 304
- +20.2% since 2019
- Household spending a year
- $1.5B
- On personal care products and services
- Listings per 10k households
- 8.3
- 28% below the U.S.
- Spending per listing
- $1M
- 14% above the U.S.
- Rank among states
- #24 of 51
- Market score 51 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Kentucky by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kentucky has 1,508 spas and skin care studios on map listings as of September 2026. 193 of them (13%) are chain locations, against 10% across the U.S. That comes to 8.3 for every 10,000 households, 28% below the U.S. rate of 11.5.
Household spending on personal care products and services in Kentucky comes to about $1.5B a year: $833 per household, 17% below the U.S. average. Spread across 1,508 spas and skin care studios, that is $1M per studio, 14% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Official counts show 304 businesses with payroll classed as other personal care services in Kentucky in 2023, up 20.2% from 2019. That is one for every 5,969 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 24 SBA-backed loans worth $10.6M have gone to businesses classed as other personal care services in Kentucky.
Among the 50 states and DC, Kentucky ranks #24 for spas and skin care studios, with a Groundwork market score of 51 (upper middle). Of the 9 scored metro areas in or partly in Kentucky, the Cincinnati metro area scores highest (75). Of the 15 scored small-town markets in or partly in Kentucky, the Frankfort area scores highest (66).
Every market in Kentucky for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Kentucky, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 75 | 701 | 7.7 | $1.3M | +2.7% | #17 of 387 |
| 1Bowling Green, KY | 64 | 55 | 7.5 | $1.1M | +9.5% | #66 of 387 |
| 2Louisville/Jefferson County, KY-IN | 56 | 465 | 8.3 | $1.1M | +2.9% | #134 of 387 |
| 3Owensboro, KY | 49 | 37 | 8.2 | $1M | +1.3% | #195 of 387 |
| Huntington-Ashland, WV-KY-OH | 46 | 112 | 7.4 | $1.1M | −2.6% | #226 of 387 |
| 4Elizabethtown, KY | 40 | 48 | 9.5 | $898K | +2.4% | #281 of 387 |
| Clarksville, TN-KY | 40 | 135 | 10.8 | $780K | +8.5% | #285 of 387 |
| 5Paducah, KY-IL | 30 | 49 | 11.7 | $716K | −1.2% | #363 of 387 |
| 6Lexington-Fayette, KY | 30 | 271 | 12.5 | $715K | +3.4% | #364 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frankfort, KY | 66 | 15 | 4.6 | $1.8M | +3.1% | #87 of 504 |
| 2Richmond-Berea, KY | 66 | 34 | 6.9 | $1.2M | +7.0% | #95 of 504 |
| 3Glasgow, KY | 57 | 11 | 5.0 | $1.5M | +2.6% | #174 of 504 |
| 4Campbellsville, KY | 57 | 8 | 5.4 | $1.4M | +3.4% | #175 of 504 |
| 5Franklin, KY | 46 | 5 | 6.2 | $1.3M | +5.9% | #291 of 504 |
| 6Mount Sterling, KY | 46 | 13 | 7.2 | $1.1M | +3.1% | #297 of 504 |
| 7Henderson, KY | 43 | 14 | 6.0 | $1.3M | −0.9% | #329 of 504 |
| 8Murray, KY | 41 | 13 | 8.5 | $884K | +4.9% | #357 of 504 |
| 9Mayfield, KY | 40 | 10 | 7.1 | $1.1M | +1.4% | #365 of 504 |
| 10Danville, KY | 40 | 21 | 9.7 | $802K | +3.6% | #372 of 504 |
| 11Corbin, KY | 40 | 51 | 9.0 | $784K | +0.1% | #373 of 504 |
| 12Somerset, KY | 39 | 27 | 10.3 | $724K | +3.5% | #383 of 504 |
| 13Madisonville, KY | 38 | 12 | 6.5 | $1.2M | −0.5% | #385 of 504 |
| 14Pikeville, KY | 30 | 31 | 8.0 | $873K | −5.4% | #445 of 504 |
| 15Middlesborough, KY | 2 | 12 | 12.1 | $515K | −4.8% | #504 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oldham County, KY | 86 | 15 | 6.5 | $1.8M | +4.9% | #28 of 1,769 |
| 2Shelby County, KY | 79 | 9 | 4.9 | $1.9M | +6.2% | #72 of 1,769 |
| 3Scott County, KY | 72 | 17 | 7.5 | $1.3M | +8.2% | #182 of 1,769 |
| 4Meade County, KY | 68 | 5 | 4.5 | $2M | +2.2% | #258 of 1,769 |
| 5Boone County, KY | 67 | 44 | 8.6 | $1.2M | +6.5% | #309 of 1,769 |
| 6Bullitt County, KY | 66 | 17 | 5.4 | $1.7M | +5.0% | #322 of 1,769 |
| 7Franklin County, KY | 64 | 11 | 4.8 | $1.7M | +2.0% | #385 of 1,769 |
| 8Logan County, KY | 63 | 5 | 4.5 | $1.7M | +4.2% | #411 of 1,769 |
| 9Grant County, KY | 63 | 5 | 5.4 | $1.5M | +4.7% | #413 of 1,769 |
| 10Campbell County, KY | 63 | 34 | 8.7 | $1.1M | +2.5% | #425 of 1,769 |
| 11Kenton County, KY | 62 | 57 | 8.5 | $1.1M | +3.9% | #458 of 1,769 |
| 12Madison County, KY | 58 | 32 | 8.6 | $964K | +9.4% | #592 of 1,769 |
| 13Woodford County, KY | 57 | 10 | 9.2 | $1M | +3.7% | #629 of 1,769 |
| 14Warren County, KY | 57 | 46 | 8.3 | $1M | +10.6% | #630 of 1,769 |
| 15Mercer County, KY | 56 | 6 | 6.5 | $1.3M | +4.8% | #657 of 1,769 |
| 16Clark County, KY | 55 | 7 | 4.6 | $1.8M | +2.3% | #682 of 1,769 |
| 17Jessamine County, KY | 54 | 15 | 7.5 | $1.2M | +7.8% | #730 of 1,769 |
| 18Taylor County, KY | 51 | 6 | 5.8 | $1.3M | +2.9% | #834 of 1,769 |
| 19Allen County, KY | 50 | 6 | 7.5 | $1M | +9.5% | #886 of 1,769 |
| 20Greenup County, KY | 48 | 7 | 4.7 | $1.7M | −1.9% | #943 of 1,769 |
| 21Harrison County, KY | 48 | 6 | 8.2 | $1M | +4.9% | #957 of 1,769 |
| 22Barren County, KY | 47 | 11 | 6.1 | $1.2M | +2.6% | #985 of 1,769 |
| 23Simpson County, KY | 45 | 5 | 6.2 | $1.3M | +5.9% | #1,043 of 1,769 |
| 24Daviess County, KY | 43 | 37 | 8.9 | $946K | +1.5% | #1,133 of 1,769 |
| 25Calloway County, KY | 43 | 13 | 8.5 | $884K | +4.9% | #1,137 of 1,769 |
Show all 120 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Graves County, KY | 42 | 10 | 7.1 | $1.1M | +1.4% | #1,180 of 1,769 |
| 27Ohio County, KY | 41 | 6 | 6.6 | $1.2M | +0.8% | #1,208 of 1,769 |
| 28Nelson County, KY | 40 | 19 | 9.9 | $855K | +4.8% | #1,248 of 1,769 |
| 29Pulaski County, KY | 40 | 27 | 10.3 | $724K | +3.5% | #1,257 of 1,769 |
| 30Henderson County, KY | 39 | 12 | 6.5 | $1.2M | −0.9% | #1,270 of 1,769 |
| 31Marion County, KY | 39 | 6 | 7.8 | $989K | +2.7% | #1,275 of 1,769 |
| 32Jefferson County, KY | 39 | 324 | 9.8 | $900K | +1.6% | #1,281 of 1,769 |
| 33Hardin County, KY | 38 | 45 | 10.1 | $851K | +2.4% | #1,324 of 1,769 |
| 34Hopkins County, KY | 37 | 12 | 6.5 | $1.2M | −0.5% | #1,353 of 1,769 |
| 35Russell County, KY | 36 | 6 | 7.9 | $932K | +3.4% | #1,387 of 1,769 |
| 36Grayson County, KY | 33 | 9 | 8.9 | $852K | +3.6% | #1,459 of 1,769 |
| 37McCracken County, KY | 30 | 39 | 14.1 | $597K | −0.5% | #1,530 of 1,769 |
| 38Harlan County, KY | 29 | 6 | 5.6 | $1.2M | −7.6% | #1,541 of 1,769 |
| 39Laurel County, KY | 28 | 22 | 9.2 | $836K | +1.6% | #1,567 of 1,769 |
| 40Carter County, KY | 27 | 8 | 7.4 | $1M | −1.7% | #1,586 of 1,769 |
| 41Muhlenberg County, KY | 27 | 10 | 8.2 | $939K | −0.9% | #1,587 of 1,769 |
| 42Montgomery County, KY | 26 | 12 | 10.9 | $708K | +2.5% | #1,620 of 1,769 |
| 43Fayette County, KY | 26 | 218 | 15.6 | $572K | +2.2% | #1,628 of 1,769 |
| 44Johnson County, KY | 25 | 6 | 6.6 | $1M | −2.6% | #1,630 of 1,769 |
| 45Whitley County, KY | 24 | 12 | 8.9 | $792K | +1.6% | #1,647 of 1,769 |
| 46Mason County, KY | 23 | 6 | 8.4 | $892K | −1.2% | #1,661 of 1,769 |
| 47Floyd County, KY | 23 | 13 | 8.8 | $782K | −3.9% | #1,662 of 1,769 |
| 48Christian County, KY | 22 | 20 | 7.8 | $961K | −3.6% | #1,667 of 1,769 |
| 49Boyle County, KY | 21 | 19 | 15.8 | $504K | +2.9% | #1,683 of 1,769 |
| 50Clay County, KY | 20 | 5 | 6.9 | $959K | −4.1% | #1,686 of 1,769 |
| 51Marshall County, KY | 19 | 17 | 12.9 | $647K | −0.1% | #1,702 of 1,769 |
| 52Pike County, KY | 18 | 18 | 7.4 | $940K | −6.4% | #1,707 of 1,769 |
| 53Boyd County, KY | 15 | 26 | 13.5 | $585K | −0.9% | #1,736 of 1,769 |
| 54Monroe County, KY | 12 | 5 | 10.8 | $668K | −1.1% | #1,747 of 1,769 |
| 55Rowan County, KY | 10 | 13 | 13.6 | $557K | −1.0% | #1,755 of 1,769 |
| 56Perry County, KY | 8 | 11 | 9.9 | $715K | −6.4% | #1,762 of 1,769 |
| 57Letcher County, KY | 7 | 8 | 9.5 | $694K | −7.0% | #1,764 of 1,769 |
| 58Knox County, KY | 7 | 12 | 10.2 | $609K | −2.2% | #1,765 of 1,769 |
| 59Bell County, KY | 2 | 12 | 12.1 | $515K | −4.8% | #1,769 of 1,769 |
| Lincoln County, KY | Not scored | 2 | 2.1 | $3.6M | +4.6% | |
| Anderson County, KY | Not scored | 4 | 4.1 | $2.1M | +5.5% | |
| Breckinridge County, KY | Not scored | 1 | 1.2 | $6.3M | +5.2% | |
| Bourbon County, KY | Not scored | 4 | 4.9 | $1.7M | −0.3% | |
| Spencer County, KY | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Hart County, KY | Not scored | 0 | 0.0 | n/a | +4.3% | |
| Wayne County, KY | Not scored | 4 | 5.0 | $1.4M | +0.3% | |
| Adair County, KY | Not scored | 2 | 2.8 | $2.6M | +2.9% | |
| Garrard County, KY | Not scored | 1 | 1.5 | $5.3M | +7.3% | |
| McCreary County, KY | Not scored | 2 | 3.4 | $1.8M | +1.7% | |
| Rockcastle County, KY | Not scored | 1 | 1.5 | $4.7M | +0.6% | |
| Lawrence County, KY | Not scored | 4 | 6.3 | $1.1M | −3.3% | |
| Casey County, KY | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Henry County, KY | Not scored | 2 | 3.3 | $2.5M | +4.8% | |
| Fleming County, KY | Not scored | 3 | 5.1 | $1.4M | +4.6% | |
| Larue County, KY | Not scored | 3 | 5.0 | $1.6M | +2.1% | |
| Pendleton County, KY | Not scored | 1 | 1.8 | $4.4M | +1.1% | |
| Trigg County, KY | Not scored | 1 | 1.7 | $4.8M | +3.1% | |
| Morgan County, KY | Not scored | 3 | 6.1 | $1.2M | +5.0% | |
| Estill County, KY | Not scored | 1 | 1.7 | $4.2M | −1.4% | |
| Knott County, KY | Not scored | 3 | 5.4 | $1.3M | −5.9% | |
| Breathitt County, KY | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Union County, KY | Not scored | 2 | 3.8 | $2M | −5.9% | |
| Jackson County, KY | Not scored | 2 | 3.9 | $1.7M | +2.8% | |
| Powell County, KY | Not scored | 3 | 6.3 | $1.1M | −2.2% | |
| Lewis County, KY | Not scored | 1 | 2.0 | $3.6M | −1.4% | |
| Bath County, KY | Not scored | 1 | 2.1 | $3.6M | +3.6% | |
| Webster County, KY | Not scored | 2 | 4.1 | $1.9M | −0.7% | |
| Caldwell County, KY | Not scored | 1 | 2.0 | $3.9M | −0.3% | |
| Todd County, KY | Not scored | 2 | 4.4 | $1.9M | +5.6% | |
| Butler County, KY | Not scored | 2 | 4.4 | $1.7M | +1.6% | |
| Edmonson County, KY | Not scored | 1 | 2.0 | $3.8M | +5.0% | |
| Washington County, KY | Not scored | 2 | 4.1 | $1.9M | +2.7% | |
| Green County, KY | Not scored | 2 | 4.5 | $1.6M | +4.6% | |
| Magoffin County, KY | Not scored | 1 | 2.1 | $3M | −4.3% | |
| Owen County, KY | Not scored | 1 | 2.4 | $3.3M | +2.6% | |
| Martin County, KY | Not scored | 1 | 2.6 | $2.7M | −4.9% | |
| Carroll County, KY | Not scored | 2 | 4.8 | $1.7M | +2.9% | |
| Metcalfe County, KY | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Leslie County, KY | Not scored | 0 | 0.0 | n/a | −8.0% | |
| Clinton County, KY | Not scored | 4 | 10.4 | $658K | −1.0% | |
| McLean County, KY | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Hancock County, KY | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Crittenden County, KY | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Livingston County, KY | Not scored | 2 | 5.6 | $1.4M | −0.1% | |
| Lyon County, KY | Not scored | 4 | 11.7 | $722K | +5.2% | |
| Gallatin County, KY | Not scored | 1 | 3.1 | $2.7M | +1.9% | |
| Trimble County, KY | Not scored | 1 | 3.0 | $2.8M | +2.8% | |
| Bracken County, KY | Not scored | 1 | 3.0 | $2.9M | +1.3% | |
| Nicholas County, KY | Not scored | 1 | 3.6 | $2M | +5.4% | |
| Ballard County, KY | Not scored | 2 | 6.2 | $1.3M | −1.5% | |
| Lee County, KY | Not scored | 1 | 3.9 | $1.7M | −0.9% | |
| Elliott County, KY | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Wolfe County, KY | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Fulton County, KY | Not scored | 1 | 3.9 | $1.6M | −4.5% | |
| Menifee County, KY | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Cumberland County, KY | Not scored | 1 | 3.8 | $1.7M | +2.3% | |
| Carlisle County, KY | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Hickman County, KY | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Owsley County, KY | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Robertson County, KY | Not scored | 1 | 12.3 | $604K | +6.6% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Kentucky?
Map listings as of September 2026 show 1,508 spas and skin care studios in Kentucky. 193 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 304 businesses with payroll classed as other personal care services in 2023, up 20.2% from 2019.
How much do households in Kentucky spend on personal care products and services?
About $1.5B a year, or $833 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 1,508 spas and skin care studios on map listings, it comes to $1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 1,814,469 households in Kentucky and national spending patterns by income.
How does Kentucky compare with the U.S. for spas and skin care studios?
Kentucky has 8.3 spas and skin care studios per 10,000 households, 28% below the U.S. rate of 11.5. Spending per studio is $1M, 14% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Kentucky would have about 1,725, against 1,508 on map listings. There is one business with payroll in the industry for every 5,969 households, against one for every 4,055 across the U.S. The official count rose 20.2% from 2019 to 2023, against +29.8% for the U.S.
Which market in Kentucky has the highest market score for spas and skin care studios?
Among 9 scored metro areas in or partly in Kentucky, the Cincinnati metro area scores highest, at 75 (high). Among 15 scored small-town markets in or partly in Kentucky, the Frankfort area scores highest, at 66 (upper middle). Among 59 scored counties in Kentucky, Oldham County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kentucky scores 51 for spas and skin care studios (upper middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kentucky. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Kentucky
Related business types in Kentucky
- Salons, barbers and spas6,928 listings
- Hair salons3,687 listings
- Barbershops918 listings
- Nail salons709 listings
Screening a site or an acquisition in Kentucky?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.