Groundwork

Market rankings · Connecticut

Spas and skin care studios in Connecticut

Every metro area, small-town market and county in Connecticut, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.

Listings
1,719
152 chain locations (9%)
Official establishments
463
+21.2% since 2019
Household spending a year
$1.6B
On personal care products and services
Listings per 10k households
12.0
4% above the U.S.
Spending per listing
$937K
7% above the U.S.
Rank among states
#28 of 51
Market score 48 · Lower middle

A site report maps the spas and skin care studios on map listings around any address in Connecticut by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 1,719 spas and skin care studios on map listings in Connecticut as of September 2026. 152 of them (9%) are chain locations, against 10% across the U.S. That is 12.0 per 10,000 households, 4% above the U.S. rate of 11.5.

At $1,124 per household (12% above the U.S. average), households in Connecticut spend about $1.6B a year on personal care products and services. Spread across 1,719 spas and skin care studios, that is $937K per studio, 7% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Official counts show 463 businesses with payroll classed as other personal care services in Connecticut in 2023, up 21.2% from 2019. That is one for every 3,097 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 39 SBA-backed loans worth $8.8M have gone to businesses classed as other personal care services in Connecticut.

Among the 50 states and DC, Connecticut ranks #28 for spas and skin care studios, with a Groundwork market score of 48 (lower middle). Of the 5 scored metro areas in or partly in Connecticut, the Waterbury-Shelton metro area scores highest (77). Of the 2 scored small-town markets in or partly in Connecticut, the Torrington area scores highest (90).

Every market in Connecticut for spas and skin care studios

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Numbered by Groundwork market score among the markets based in Connecticut, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Connecticut, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waterbury-Shelton, CT771427.9$1.3M+3.2%#10 of 387
2Norwich-New London-Willimantic, CT5012510.8$969K+2.0%#190 of 387
3Hartford-West Hartford-East Hartford, CT4758012.5$892K+3.0%#217 of 387
4Bridgeport-Stamford-Danbury, CT4650914.3$864K+3.7%#229 of 387
5New Haven, CT3930513.2$814K+2.5%#297 of 387

Small-town markets

Small-town markets reaching Connecticut, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Torrington, CT90275.6$2M+2.2%#3 of 504
2Putnam, CT75317.9$1.4M+3.0%#27 of 504

Counties

Counties in Connecticut, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Northwest Hills Planning Region, CT86275.6$2M+2.2%#27 of 1,769
2Northeastern Connecticut Planning Region, CT74317.9$1.4M+3.0%#146 of 1,769
3Naugatuck Valley Planning Region, CT721427.9$1.3M+3.2%#181 of 1,769
4Greater Bridgeport Planning Region, CT631199.9$1.1M+4.1%#423 of 1,769
5Lower Connecticut River Valley Planning Region, CT56739.9$1.2M+2.3%#665 of 1,769
6Southeastern Connecticut Planning Region, CT5012510.8$969K+2.0%#892 of 1,769
7Capitol Planning Region, CT4650713.0$850K+3.1%#1,028 of 1,769
8Western Connecticut Planning Region, CT4239016.6$786K+3.5%#1,195 of 1,769
9South Central Connecticut Planning Region, CT3930513.2$814K+2.5%#1,289 of 1,769

Questions

How many spas and skin care studios are in Connecticut?

As of September 2026, map listings count 1,719 spas and skin care studios in Connecticut. 152 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 463 businesses with payroll classed as other personal care services in 2023, up 21.2% from 2019.

How much do households in Connecticut spend on personal care products and services?

About $1.6B a year, or $1,124 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 1,719 spas and skin care studios on map listings, it comes to $937K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 1,434,007 households in Connecticut and national spending patterns by income.

How does Connecticut compare with the U.S. for spas and skin care studios?

Connecticut has 12.0 spas and skin care studios per 10,000 households, 4% above the U.S. rate of 11.5. Spending per studio is $937K, 7% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Connecticut would have about 1,840, against 1,719 on map listings. There is one business with payroll in the industry for every 3,097 households, against one for every 4,055 across the U.S. The official count rose 21.2% from 2019 to 2023, against +29.8% for the U.S.

Which market in Connecticut has the highest market score for spas and skin care studios?

Among 5 scored metro areas in or partly in Connecticut, the Waterbury-Shelton metro area scores highest, at 77 (high). Among 2 scored small-town markets in or partly in Connecticut, the Torrington area scores highest, at 90 (very high). Among 9 scored counties in Connecticut, the Northwest Hills Planning Region scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Connecticut scores 48 for spas and skin care studios (lower middle), #28 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Connecticut. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Spas and skin care in other states

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Top markets for spas and skin care studios across the U.S. · All business types in Connecticut

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.