Groundwork

Beauty and personal care · County · New York

Spas and skin care studios in Herkimer County, NY

The spas and skin care studios in Herkimer County, NY, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #406 of 1,769 scored counties
#14 of 59 scored counties in New York

Listings
7
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$23.2M
On personal care products and services · $902 a household
Spending per listing
$3.3M
3.8 times the U.S.
Listings per 10k households
2.7
77% below the U.S.
Population, 2025
59,219
−1.4% since 2020

See the spas and skin care studios around any address in Herkimer County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7 spas and skin care studios in Herkimer County. None of them are chain locations, against 10% across the U.S. That is 2.7 per 10,000 households, 77% below the U.S. rate of 11.5.

Households in Herkimer County spend about $23.2M a year on personal care products and services, or $902 per household, 10% below the U.S. average. That is about $3.3M of household spending for each studio on map listings, 3.8 times the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

There is no official count of businesses with payroll classed as other personal care services in Herkimer County: counts under 3 aren’t published.

Population estimates put the population change in Herkimer County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. For spas and skin care studios, Herkimer County has a Groundwork market score of 63 (upper middle): #406 of 1,769 scored counties and #14 of 59 scored counties in New York. That puts it in the top quarter of counties.

How Herkimer County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Herkimer County, NY compared with New York and the U.S.
MeasureHerkimer CountyNew YorkU.S.
Listings per 10k households2.711.311.5
Spending per listing$3.3M$950K$876K
Households per official establishmentn/a2,9014,055
Official establishment growth, 2019–2023n/a+2.0%+29.8%
Population growth, 2020–2025−1.4%−0.6%+3.1%
Spending per household on personal care products and services$902$1,070$1,005
Median household income$68,515$85,974$80,734
Groundwork market score6334

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Herkimer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Herkimer County

Population, 2025 estimate
59,219−1.4% since 2020
Households
25,741
Median age
44.8
Homes lived in by their owners
77%
Vehicles per household
1.7
Land area
1,411 sq. mi.
People per square mile
42
Median household income
$68,515+25.4% vs. 2015–2019, before inflation
Average household income
$86,546
Median home value
$147,700
Jobs located here
15,576
Daytime population
47,951Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Herkimer County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across New York

Every New York market ranked →

The highest-scoring counties in New York for spas and skin care studios, numbered among those based in New York, with Herkimer County marked.

Top counties in New York

Counties in New York ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Schenectady County, NY84385.7$1.8M+3.0%#40 of 1,769
2Sullivan County, NY76175.4$1.8M+2.7%#106 of 1,769
3Rensselaer County, NY76416.1$1.7M−0.2%#108 of 1,769
4Schoharie County, NY7153.9$2.4M+1.4%#187 of 1,769
5Columbia County, NY70134.9$2.1M−2.1%#204 of 1,769
6Clinton County, NY70164.8$2M−2.0%#208 of 1,769
7Oswego County, NY70285.9$1.6M+1.0%#218 of 1,769
8Wayne County, NY69143.6$2.6M+0.1%#237 of 1,769
9Delaware County, NY6763.1$2.9M+0.2%#283 of 1,769
10Montgomery County, NY6694.6$2M+1.1%#316 of 1,769
14Herkimer County, NY6372.7$3.3M−1.4%#406 of 1,769

Other business types in Herkimer County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Herkimer County, NY?

There are 7 spas and skin care studios on map listings in Herkimer County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Herkimer County: counts under 3 are left out.

How much do households in Herkimer County, NY spend on personal care products and services?

About $23.2M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 7 spas and skin care studios on map listings, it comes to $3.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 25,741 households in Herkimer County and national spending patterns by income.

How does Herkimer County, NY compare with the U.S. for spas and skin care studios?

Herkimer County has 2.7 spas and skin care studios per 10,000 households, 77% below the U.S. rate of 11.5. Spending per studio is $3.3M, 3.8 times the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Herkimer County would have about 27, against 7 on map listings.

How fast is Herkimer County, NY growing?

Population estimates put Herkimer County at 59,219 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,741 households. Median household income in Herkimer County is $68,515, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Herkimer County scores 63 for spas and skin care studios (upper middle), #406 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Herkimer County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Herkimer County

Screening a site or an acquisition in Herkimer County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.