Groundwork

Market rankings · Maine

Spas and skin care studios in Maine

Every metro area, small-town market and county in Maine, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.

Listings
599
56 chain locations (9%)
Official establishments
114
+23.9% since 2019
Household spending a year
$581.2M
On personal care products and services
Listings per 10k households
10.0
13% below the U.S.
Spending per listing
$970K
11% above the U.S.
Rank among states
#16 of 51
Market score 58 · Upper middle

A site report maps the spas and skin care studios on map listings around any address in Maine by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 599 spas and skin care studios on map listings in Maine as of September 2026. Of those, 56 are chain locations, or 9%, against 10% across the U.S. That is 10.0 per 10,000 households, 13% below the U.S. rate of 11.5.

At $973 per household (3% below the U.S. average), households in Maine spend about $581.2M a year on personal care products and services. That is about $970K of household spending for each studio on map listings, 11% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

The official count of businesses with payroll classed as other personal care services in Maine was 114 in 2023, up 23.9% from 2019. That is one for every 5,238 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 16 SBA-backed loans worth $2.9M have gone to businesses classed as other personal care services in Maine.

Among the 50 states and DC, Maine ranks #16 for spas and skin care studios, with a Groundwork market score of 58 (upper middle). Of the 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest (74). The one scored small-town market in or partly in Maine, the Augusta-Waterville area, scores 62.

Every market in Maine for spas and skin care studios

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Maine, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Maine, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lewiston-Auburn, ME74367.7$1.2M+4.8%#23 of 387
2Bangor, ME56578.7$1.1M+3.8%#136 of 387
3Portland-South Portland, ME4831113.0$830K+4.5%#209 of 387

Small-town markets

Small-town markets reaching Maine, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Augusta-Waterville, ME62519.4$983K+3.5%#131 of 504

Counties

Counties in Maine, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oxford County, ME71125.0$1.8M+4.2%#191 of 1,769
2Androscoggin County, ME70367.7$1.2M+4.8%#234 of 1,769
3Waldo County, ME69105.7$1.6M+2.6%#243 of 1,769
4Franklin County, ME6286.3$1.4M+4.6%#449 of 1,769
5Somerset County, ME61125.2$1.6M+2.3%#472 of 1,769
6York County, ME619610.5$992K+4.8%#503 of 1,769
7Kennebec County, ME60519.4$983K+3.5%#533 of 1,769
8Hancock County, ME572610.2$935K+3.0%#634 of 1,769
9Penobscot County, ME55578.7$1.1M+3.8%#705 of 1,769
10Sagadahoc County, ME551710.3$984K+3.4%#709 of 1,769
11Aroostook County, ME53217.0$1.2M−0.7%#769 of 1,769
12Lincoln County, ME482012.1$807K+3.8%#971 of 1,769
13Knox County, ME462111.4$862K+1.1%#1,027 of 1,769
14Washington County, ME45107.0$1.2M+0.8%#1,049 of 1,769
15Cumberland County, ME4319815.0$738K+4.5%#1,155 of 1,769
Piscataquis County, MENot scored44.8$1.8M+3.5%

Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many spas and skin care studios are in Maine?

As of September 2026, map listings count 599 spas and skin care studios in Maine. 56 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 114 businesses with payroll classed as other personal care services in 2023, up 23.9% from 2019.

How much do households in Maine spend on personal care products and services?

About $581.2M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 599 spas and skin care studios on map listings, it comes to $970K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 597,159 households in Maine and national spending patterns by income.

How does Maine compare with the U.S. for spas and skin care studios?

Maine has 10.0 spas and skin care studios per 10,000 households, 13% below the U.S. rate of 11.5. Spending per studio is $970K, 11% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Maine would have about 664, against 599 on map listings. There is one business with payroll in the industry for every 5,238 households, against one for every 4,055 across the U.S. The official count rose 23.9% from 2019 to 2023, against +29.8% for the U.S.

Which market in Maine has the highest market score for spas and skin care studios?

Among 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest, at 74 (upper middle). The one scored small-town market in or partly in Maine is the Augusta-Waterville area, at 62 (upper middle). Among 15 scored counties in Maine, Oxford County scores highest, at 71 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maine scores 58 for spas and skin care studios (upper middle), #16 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Maine. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Spas and skin care in other states

All 51 states

Top markets for spas and skin care studios across the U.S. · All business types in Maine

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.