Market rankings · North Carolina
Spas and skin care studios in North Carolina
Markets across North Carolina ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 4,736
- 453 chain locations (10%)
- Official establishments
- 993
- +39.9% since 2019
- Household spending a year
- $3.8B
- On personal care products and services
- Listings per 10k households
- 11.1
- 3% below the U.S.
- Spending per listing
- $811K
- 7% below the U.S.
- Rank among states
- #36 of 51
- Market score 42 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in North Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4,736 spas and skin care studios in North Carolina. 453 of them (10%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 11.1, 3% below the U.S. rate of 11.5.
Households in North Carolina spend about $3.8B a year on personal care products and services, or $897 per household, 11% below the U.S. average. That works out to $811K per studio, 7% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 993 businesses with payroll in North Carolina classed as other personal care services, up 39.9% from 2019. That is one for every 4,313 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 83 SBA-backed loans worth $48M have gone to businesses classed as other personal care services in North Carolina.
Among the 50 states and DC, North Carolina ranks #36 for spas and skin care studios, with a Groundwork market score of 42 (lower middle). Of the 16 scored metro areas in or partly in North Carolina, the Durham-Chapel Hill metro area scores highest (74). Of the 23 scored small-town markets in or partly in North Carolina, the Anderson Creek area scores highest (87).
Every market in North Carolina for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in North Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 74 | 201 | 8.1 | $1.2M | +7.5% | #22 of 387 |
| 2Winston-Salem, NC | 62 | 229 | 8.1 | $1M | +5.3% | #80 of 387 |
| 3Burlington, NC | 59 | 59 | 8.4 | $993K | +8.5% | #107 of 387 |
| 4Hickory-Lenoir-Morganton, NC | 58 | 115 | 7.7 | $1.1M | +3.2% | #114 of 387 |
| 5Rocky Mount, NC | 52 | 40 | 6.8 | $1.2M | +2.8% | #164 of 387 |
| 6Goldsboro, NC | 47 | 46 | 9.7 | $825K | +3.8% | #221 of 387 |
| 7Raleigh-Cary, NC | 46 | 797 | 13.9 | $758K | +12.6% | #230 of 387 |
| 8Pinehurst-Southern Pines, NC | 44 | 59 | 13.4 | $706K | +10.3% | #250 of 387 |
| 9Greenville, NC | 43 | 72 | 9.7 | $827K | +5.4% | #258 of 387 |
| 10Jacksonville, NC | 41 | 69 | 9.2 | $913K | +6.0% | #272 of 387 |
| 11Greensboro-High Point, NC | 40 | 330 | 10.4 | $812K | +4.1% | #284 of 387 |
| 12Charlotte-Concord-Gastonia, NC-SC | 40 | 1,496 | 13.9 | $697K | +10.1% | #290 of 387 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 37 | 747 | 10.6 | $897K | +0.9% | #313 of 387 |
| 13Wilmington, NC | 33 | 286 | 14.4 | $636K | +15.9% | #351 of 387 |
| 14Asheville, NC | 25 | 206 | 12.8 | $696K | +3.6% | #378 of 387 |
| 15Fayetteville, NC | 16 | 186 | 12.5 | $648K | +1.6% | #385 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 87 | 17 | 3.4 | $2.5M | +12.3% | #4 of 504 |
| 2Sanford, NC | 65 | 18 | 7.2 | $1.1M | +10.8% | #103 of 504 |
| 3North Wilkesboro, NC | 63 | 11 | 4.1 | $1.8M | +0.6% | #113 of 504 |
| 4Elizabeth City, NC | 61 | 10 | 6.3 | $1.3M | +4.5% | #137 of 504 |
| 5Shelby-Kings Mountain, NC | 59 | 29 | 7.5 | $1.1M | +3.4% | #159 of 504 |
| 6Albemarle, NC | 58 | 18 | 7.1 | $1.1M | +9.8% | #167 of 504 |
| 7New Bern, NC | 53 | 49 | 9.3 | $875K | +3.6% | #217 of 504 |
| 8Lumberton, NC | 52 | 22 | 5.1 | $1.3M | +3.4% | #222 of 504 |
| 9Roanoke Rapids, NC | 46 | 10 | 3.5 | $2M | −4.3% | #288 of 504 |
| 10Henderson, NC | 45 | 9 | 5.6 | $1.3M | +0.2% | #310 of 504 |
| 11Wilson, NC | 45 | 23 | 7.0 | $1.1M | +1.7% | #312 of 504 |
| 12Kinston, NC | 44 | 14 | 6.0 | $1.2M | +1.4% | #318 of 504 |
| 13Waynesville, NC | 41 | 25 | 9.2 | $883K | +1.9% | #358 of 504 |
| 14Kill Devil Hills, NC | 41 | 25 | 14.8 | $668K | +3.3% | #361 of 504 |
| 15Washington, NC | 40 | 14 | 7.2 | $1.1M | 0.0% | #364 of 504 |
| 16Forest City, NC | 40 | 31 | 11.6 | $644K | +2.1% | #375 of 504 |
| 17Mount Airy, NC | 38 | 23 | 7.7 | $997K | +1.3% | #387 of 504 |
| 18Laurinburg, NC | 35 | 8 | 6.4 | $1.1M | −0.3% | #405 of 504 |
| 19Marion, NC | 35 | 16 | 8.6 | $903K | +1.5% | #407 of 504 |
| 20Morehead City, NC | 35 | 44 | 13.8 | $647K | +4.1% | #414 of 504 |
| 21Brevard, NC | 34 | 19 | 13.0 | $648K | +2.9% | #420 of 504 |
| 22Rockingham, NC | 26 | 12 | 7.0 | $990K | −1.6% | #466 of 504 |
| 23Boone, NC | 19 | 26 | 12.3 | $645K | +0.6% | #488 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 90 | 18 | 5.5 | $1.9M | +11.0% | #12 of 1,769 |
| 2Johnston County, NC | 85 | 45 | 5.3 | $1.8M | +17.9% | #33 of 1,769 |
| 3Harnett County, NC | 84 | 17 | 3.4 | $2.5M | +12.3% | #36 of 1,769 |
| 4Franklin County, NC | 83 | 12 | 4.2 | $2.1M | +18.8% | #44 of 1,769 |
| 5Currituck County, NC | 83 | 8 | 6.8 | $1.5M | +16.7% | #45 of 1,769 |
| 6Davie County, NC | 79 | 8 | 4.6 | $2M | +6.9% | #71 of 1,769 |
| 7Union County, NC | 79 | 64 | 7.6 | $1.4M | +11.7% | #81 of 1,769 |
| 8Hoke County, NC | 73 | 9 | 4.7 | $1.8M | +9.0% | #157 of 1,769 |
| 9Davidson County, NC | 73 | 36 | 5.2 | $1.6M | +6.6% | #158 of 1,769 |
| 10Rowan County, NC | 71 | 35 | 5.9 | $1.4M | +5.6% | #196 of 1,769 |
| 11Granville County, NC | 69 | 8 | 3.6 | $2.5M | +2.1% | #239 of 1,769 |
| 12Person County, NC | 69 | 6 | 3.7 | $2.2M | +3.7% | #240 of 1,769 |
| 13Caldwell County, NC | 67 | 11 | 3.3 | $2.3M | +0.7% | #290 of 1,769 |
| 14Rockingham County, NC | 67 | 20 | 5.0 | $1.5M | +3.3% | #299 of 1,769 |
| 15Orange County, NC | 66 | 42 | 7.3 | $1.4M | +6.1% | #330 of 1,769 |
| 16Brunswick County, NC | 66 | 62 | 9.0 | $1M | +26.5% | #344 of 1,769 |
| 17Lee County, NC | 65 | 18 | 7.2 | $1.1M | +10.8% | #375 of 1,769 |
| 18Duplin County, NC | 64 | 9 | 4.3 | $1.7M | +6.0% | #384 of 1,769 |
| 19Randolph County, NC | 63 | 34 | 5.9 | $1.3M | +3.5% | #415 of 1,769 |
| 20Alexander County, NC | 62 | 5 | 3.5 | $2.3M | +1.5% | #436 of 1,769 |
| 21Wilkes County, NC | 62 | 11 | 4.1 | $1.8M | +0.6% | #440 of 1,769 |
| 22Durham County, NC | 62 | 135 | 9.5 | $1M | +7.7% | #460 of 1,769 |
| 23Stanly County, NC | 61 | 18 | 7.1 | $1.1M | +9.8% | #494 of 1,769 |
| 24Burke County, NC | 59 | 23 | 6.3 | $1.2M | +1.6% | #554 of 1,769 |
| 25Henderson County, NC | 57 | 34 | 6.7 | $1.3M | +5.0% | #612 of 1,769 |
Show all 100 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Pasquotank County, NC | 57 | 10 | 6.3 | $1.3M | +4.5% | #613 of 1,769 |
| 27Cleveland County, NC | 57 | 29 | 7.5 | $1.1M | +3.4% | #625 of 1,769 |
| 28Alamance County, NC | 57 | 59 | 8.4 | $993K | +8.5% | #632 of 1,769 |
| 29Pender County, NC | 56 | 19 | 7.5 | $1.2M | +19.0% | #660 of 1,769 |
| 30Bladen County, NC | 52 | 5 | 4.2 | $1.7M | +1.3% | #793 of 1,769 |
| 31Gaston County, NC | 51 | 101 | 10.8 | $789K | +7.8% | #856 of 1,769 |
| 32Robeson County, NC | 50 | 22 | 5.1 | $1.3M | +3.4% | #867 of 1,769 |
| 33Sampson County, NC | 50 | 13 | 6.0 | $1.2M | +4.1% | #873 of 1,769 |
| 34Nash County, NC | 50 | 29 | 7.5 | $1.1M | +3.9% | #884 of 1,769 |
| 35Montgomery County, NC | 49 | 7 | 6.6 | $1.2M | +2.7% | #911 of 1,769 |
| 36Wayne County, NC | 48 | 46 | 9.7 | $825K | +3.8% | #970 of 1,769 |
| 37Moore County, NC | 48 | 59 | 13.4 | $706K | +10.3% | #975 of 1,769 |
| 38Craven County, NC | 47 | 46 | 10.7 | $768K | +3.5% | #1,004 of 1,769 |
| 39Halifax County, NC | 46 | 7 | 3.4 | $2.1M | −3.9% | #1,010 of 1,769 |
| 40Forsyth County, NC | 46 | 165 | 10.3 | $834K | +5.0% | #1,029 of 1,769 |
| 41Cabarrus County, NC | 46 | 110 | 13.1 | $759K | +9.9% | #1,034 of 1,769 |
| 42Lincoln County, NC | 46 | 49 | 13.3 | $707K | +13.2% | #1,038 of 1,769 |
| 43Edgecombe County, NC | 44 | 11 | 5.6 | $1.3M | +0.7% | #1,080 of 1,769 |
| 44Pitt County, NC | 44 | 72 | 9.7 | $827K | +5.4% | #1,102 of 1,769 |
| 45Iredell County, NC | 44 | 89 | 11.7 | $812K | +12.9% | #1,104 of 1,769 |
| 46Vance County, NC | 43 | 9 | 5.6 | $1.3M | +0.2% | #1,117 of 1,769 |
| 47Jackson County, NC | 43 | 21 | 11.4 | $685K | +6.9% | #1,160 of 1,769 |
| 48Wake County, NC | 43 | 740 | 16.1 | $675K | +11.2% | #1,162 of 1,769 |
| 49Wilson County, NC | 42 | 23 | 7.0 | $1.1M | +1.7% | #1,174 of 1,769 |
| 50Haywood County, NC | 42 | 25 | 9.2 | $883K | +1.9% | #1,191 of 1,769 |
| 51Onslow County, NC | 41 | 69 | 9.2 | $913K | +6.0% | #1,214 of 1,769 |
| 52Lenoir County, NC | 40 | 14 | 6.0 | $1.2M | +1.4% | #1,233 of 1,769 |
| 53Stokes County, NC | 40 | 16 | 8.2 | $957K | +3.5% | #1,240 of 1,769 |
| 54Catawba County, NC | 40 | 76 | 11.5 | $741K | +5.8% | #1,256 of 1,769 |
| 55Ashe County, NC | 39 | 10 | 8.2 | $945K | +3.5% | #1,278 of 1,769 |
| 56Dare County, NC | 38 | 25 | 14.8 | $668K | +3.3% | #1,335 of 1,769 |
| 57Rutherford County, NC | 38 | 31 | 11.6 | $644K | +2.1% | #1,338 of 1,769 |
| 58Beaufort County, NC | 37 | 14 | 7.2 | $1.1M | 0.0% | #1,354 of 1,769 |
| 59Mecklenburg County, NC | 37 | 914 | 19.6 | $511K | +10.5% | #1,381 of 1,769 |
| 60Guilford County, NC | 36 | 276 | 12.6 | $694K | +4.4% | #1,396 of 1,769 |
| 61Columbus County, NC | 35 | 13 | 6.5 | $1.1M | 0.0% | #1,406 of 1,769 |
| 62Surry County, NC | 35 | 23 | 7.7 | $997K | +1.3% | #1,410 of 1,769 |
| 63Scotland County, NC | 34 | 8 | 6.4 | $1.1M | −0.3% | #1,430 of 1,769 |
| 64Carteret County, NC | 34 | 44 | 13.8 | $647K | +4.1% | #1,448 of 1,769 |
| 65Polk County, NC | 33 | 15 | 16.7 | $519K | +6.0% | #1,470 of 1,769 |
| 66McDowell County, NC | 31 | 16 | 8.6 | $903K | +1.5% | #1,502 of 1,769 |
| 67Richmond County, NC | 30 | 12 | 7.0 | $990K | −1.6% | #1,520 of 1,769 |
| 68New Hanover County, NC | 30 | 205 | 19.6 | $471K | +8.6% | #1,537 of 1,769 |
| 69Swain County, NC | 29 | 5 | 8.3 | $946K | −0.6% | #1,546 of 1,769 |
| 70Avery County, NC | 29 | 7 | 10.3 | $808K | +1.1% | #1,552 of 1,769 |
| 71Transylvania County, NC | 29 | 19 | 13.0 | $648K | +2.9% | #1,556 of 1,769 |
| 72Macon County, NC | 28 | 20 | 10.9 | $744K | +5.8% | #1,571 of 1,769 |
| 73Chowan County, NC | 26 | 8 | 13.0 | $620K | +2.8% | #1,625 of 1,769 |
| 74Greene County, NC | 25 | 6 | 8.7 | $828K | +1.3% | #1,634 of 1,769 |
| 75Cherokee County, NC | 25 | 21 | 15.9 | $474K | +6.8% | #1,643 of 1,769 |
| 76Buncombe County, NC | 24 | 170 | 16.7 | $544K | +2.9% | #1,655 of 1,769 |
| 77Watauga County, NC | 17 | 26 | 12.3 | $645K | +0.6% | #1,723 of 1,769 |
| 78Cumberland County, NC | 17 | 177 | 13.6 | $590K | +0.4% | #1,724 of 1,769 |
| Yadkin County, NC | Not scored | 4 | 2.7 | $3.1M | +2.9% | |
| Caswell County, NC | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Anson County, NC | Not scored | 4 | 4.7 | $1.5M | −2.1% | |
| Madison County, NC | Not scored | 2 | 2.4 | $3.3M | +5.9% | |
| Martin County, NC | Not scored | 2 | 2.1 | $3.4M | −1.6% | |
| Hertford County, NC | Not scored | 1 | 1.2 | $6M | −11.2% | |
| Yancey County, NC | Not scored | 2 | 2.5 | $3.3M | +3.2% | |
| Warren County, NC | Not scored | 1 | 1.2 | $6M | +1.6% | |
| Bertie County, NC | Not scored | 1 | 1.4 | $5.4M | −3.6% | |
| Northampton County, NC | Not scored | 3 | 3.8 | $2M | −5.4% | |
| Mitchell County, NC | Not scored | 3 | 4.6 | $1.7M | +1.1% | |
| Perquimans County, NC | Not scored | 2 | 3.6 | $2.3M | +3.6% | |
| Pamlico County, NC | Not scored | 2 | 3.7 | $2.2M | +3.7% | |
| Clay County, NC | Not scored | 3 | 5.9 | $1.4M | +9.9% | |
| Alleghany County, NC | Not scored | 2 | 3.9 | $1.9M | +5.4% | |
| Camden County, NC | Not scored | 1 | 2.5 | $3.8M | +8.8% | |
| Washington County, NC | Not scored | 3 | 6.3 | $1.1M | −3.1% | |
| Gates County, NC | Not scored | 2 | 4.8 | $1.6M | −2.1% | |
| Jones County, NC | Not scored | 1 | 2.4 | $3.2M | +4.6% | |
| Graham County, NC | Not scored | 1 | 2.8 | $2.7M | +1.9% | |
| Hyde County, NC | Not scored | 2 | 10.3 | $685K | +1.0% | |
| Tyrrell County, NC | Not scored | 0 | 0.0 | n/a | +9.3% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in North Carolina?
North Carolina has 4,736 spas and skin care studios on map listings as of September 2026. 453 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 993 businesses with payroll classed as other personal care services in 2023, up 39.9% from 2019.
How much do households in North Carolina spend on personal care products and services?
About $3.8B a year, or $897 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 4,736 spas and skin care studios on map listings, it comes to $811K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 4,282,345 households in North Carolina and national spending patterns by income.
How does North Carolina compare with the U.S. for spas and skin care studios?
North Carolina has 11.1 spas and skin care studios per 10,000 households, 3% below the U.S. rate of 11.5. Spending per studio is $811K, 7% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, North Carolina would have about 4,383, against 4,736 on map listings. There is one business with payroll in the industry for every 4,313 households, against one for every 4,055 across the U.S. The official count rose 39.9% from 2019 to 2023, against +29.8% for the U.S.
Which market in North Carolina has the highest market score for spas and skin care studios?
Among 16 scored metro areas in or partly in North Carolina, the Durham-Chapel Hill metro area scores highest, at 74 (upper middle). Among 23 scored small-town markets in or partly in North Carolina, the Anderson Creek area scores highest, at 87 (high). Among 78 scored counties in North Carolina, Chatham County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Carolina scores 42 for spas and skin care studios (lower middle), #36 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in North Carolina. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in North Carolina
Related business types in North Carolina
- Salons, barbers and spas21,458 listings
- Hair salons11,173 listings
- Barbershops2,398 listings
- Nail salons2,739 listings
Screening a site or an acquisition in North Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.