Market rankings · Montana
Spas and skin care studios in Montana
Every metro area, small-town market and county in Montana, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 578
- 31 chain locations (5%)
- Official establishments
- 102
- +41.7% since 2019
- Household spending a year
- $442.2M
- On personal care products and services
- Listings per 10k households
- 12.6
- 10% above the U.S.
- Spending per listing
- $765K
- 13% below the U.S.
- Rank among states
- #40 of 51
- Market score 40 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in Montana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 578 spas and skin care studios on map listings in Montana as of September 2026. Of those, 31 are chain locations, or 5%, against 10% across the U.S. That is 12.6 per 10,000 households, 10% above the U.S. rate of 11.5.
Households in Montana spend about $442.2M a year on personal care products and services, or $964 per household, 4% below the U.S. average. That is about $765K of household spending for each studio on map listings, 13% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Official counts show 102 businesses with payroll classed as other personal care services in Montana in 2023, up 41.7% from 2019. That is one for every 4,499 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 12 SBA-backed loans worth $3.3M have gone to businesses classed as other personal care services in Montana.
Among the 50 states and DC, Montana ranks #40 for spas and skin care studios, with a Groundwork market score of 40 (lower middle). Of the 5 scored metro areas in or partly in Montana, the Helena metro area scores highest (64). Of the 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest (40).
Every market in Montana for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Montana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 64 | 44 | 11.3 | $903K | +7.7% | #69 of 387 |
| 2Great Falls, MT | 48 | 42 | 11.8 | $782K | +0.7% | #210 of 387 |
| 3Billings, MT | 42 | 108 | 13.8 | $725K | +4.8% | #266 of 387 |
| 4Bozeman, MT | 37 | 99 | 19.3 | $573K | +7.7% | #320 of 387 |
| 5Missoula, MT | 32 | 80 | 14.6 | $671K | +4.7% | #355 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 40 | 92 | 20.8 | $469K | +10.1% | #377 of 504 |
| 2Butte-Silver Bow, MT | 37 | 20 | 13.0 | $660K | +2.6% | #399 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, MT | 70 | 8 | 6.4 | $1.4M | +6.9% | #223 of 1,769 |
| 2Ravalli County, MT | 61 | 14 | 7.5 | $1.3M | +9.4% | #489 of 1,769 |
| 3Park County, MT | 60 | 8 | 9.6 | $1M | +5.7% | #530 of 1,769 |
| 4Lincoln County, MT | 52 | 7 | 7.7 | $1M | +13.1% | #813 of 1,769 |
| 5Lewis and Clark County, MT | 52 | 40 | 12.8 | $785K | +5.8% | #826 of 1,769 |
| 6Cascade County, MT | 50 | 42 | 11.8 | $782K | +0.7% | #901 of 1,769 |
| 7Yellowstone County, MT | 41 | 105 | 15.0 | $663K | +4.5% | #1,224 of 1,769 |
| 8Gallatin County, MT | 39 | 99 | 19.3 | $573K | +7.7% | #1,305 of 1,769 |
| 9Silver Bow County, MT | 37 | 20 | 13.0 | $660K | +2.6% | #1,374 of 1,769 |
| 10Flathead County, MT | 37 | 92 | 20.8 | $469K | +10.1% | #1,383 of 1,769 |
| 11Missoula County, MT | 35 | 80 | 15.2 | $647K | +4.4% | #1,423 of 1,769 |
| 12Richland County, MT | 27 | 8 | 18.1 | $554K | −1.3% | #1,603 of 1,769 |
| Hill County, MT | Not scored | 3 | 4.8 | $1.7M | −0.5% | |
| Glacier County, MT | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Sanders County, MT | Not scored | 1 | 1.8 | $4.6M | +12.9% | |
| Big Horn County, MT | Not scored | 3 | 7.8 | $1.1M | −2.5% | |
| Jefferson County, MT | Not scored | 3 | 6.0 | $1.8M | +9.8% | |
| Custer County, MT | Not scored | 2 | 4.0 | $2.3M | +1.5% | |
| Fergus County, MT | Not scored | 3 | 5.7 | $1.5M | +3.1% | |
| Carbon County, MT | Not scored | 3 | 6.4 | $1.6M | +9.1% | |
| Roosevelt County, MT | Not scored | 1 | 3.2 | $2.6M | −5.2% | |
| Beaverhead County, MT | Not scored | 7 | 16.7 | $527K | +7.1% | |
| Deer Lodge County, MT | Not scored | 2 | 4.5 | $1.9M | +3.0% | |
| Madison County, MT | Not scored | 2 | 5.3 | $1.8M | +15.8% | |
| Stillwater County, MT | Not scored | 0 | 0.0 | n/a | +5.0% |
Show all 56 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dawson County, MT | Not scored | 4 | 11.1 | $840K | −2.6% | |
| Rosebud County, MT | Not scored | 1 | 3.3 | $2.6M | −0.7% | |
| Broadwater County, MT | Not scored | 1 | 3.5 | $2.8M | +23.8% | |
| Valley County, MT | Not scored | 5 | 16.9 | $539K | −2.4% | |
| Powell County, MT | Not scored | 2 | 8.2 | $1.1M | +3.1% | |
| Blaine County, MT | Not scored | 1 | 4.4 | $2M | −2.1% | |
| Teton County, MT | Not scored | 2 | 8.1 | $1.1M | +3.9% | |
| Pondera County, MT | Not scored | 4 | 17.6 | $476K | +3.2% | |
| Chouteau County, MT | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Musselshell County, MT | Not scored | 0 | 0.0 | n/a | +17.6% | |
| Toole County, MT | Not scored | 2 | 10.8 | $818K | +4.9% | |
| Mineral County, MT | Not scored | 0 | 0.0 | n/a | +13.5% | |
| Phillips County, MT | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sweet Grass County, MT | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Sheridan County, MT | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Granite County, MT | Not scored | 0 | 0.0 | n/a | +10.6% | |
| Fallon County, MT | Not scored | 3 | 25.5 | $393K | −2.3% | |
| Judith Basin County, MT | Not scored | 0 | 0.0 | n/a | +6.8% | |
| Wheatland County, MT | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Meagher County, MT | Not scored | 0 | 0.0 | n/a | +11.2% | |
| Liberty County, MT | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Powder River County, MT | Not scored | 0 | 0.0 | n/a | +5.1% | |
| McCone County, MT | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Daniels County, MT | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Carter County, MT | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Prairie County, MT | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Wibaux County, MT | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Garfield County, MT | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Golden Valley County, MT | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Treasure County, MT | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Petroleum County, MT | Not scored | 0 | 0.0 | n/a | +9.2% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Montana?
As of September 2026, map listings count 578 spas and skin care studios in Montana. 31 of them (5%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 102 businesses with payroll classed as other personal care services in 2023, up 41.7% from 2019.
How much do households in Montana spend on personal care products and services?
About $442.2M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 578 spas and skin care studios on map listings, it comes to $765K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 458,859 households in Montana and national spending patterns by income.
How does Montana compare with the U.S. for spas and skin care studios?
Montana has 12.6 spas and skin care studios per 10,000 households, 10% above the U.S. rate of 11.5. Spending per studio is $765K, 13% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Montana would have about 505, against 578 on map listings. There is one business with payroll in the industry for every 4,499 households, against one for every 4,055 across the U.S. The official count rose 41.7% from 2019 to 2023, against +29.8% for the U.S.
Which market in Montana has the highest market score for spas and skin care studios?
Among 5 scored metro areas in or partly in Montana, the Helena metro area scores highest, at 64 (upper middle). Among 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest, at 40 (lower middle). Among 12 scored counties in Montana, Lake County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montana scores 40 for spas and skin care studios (lower middle), #40 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montana. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for spas and skin care studios across the U.S. · All business types in Montana
Related business types in Montana
- Salons, barbers and spas1,991 listings
- Hair salons1,045 listings
- Barbershops160 listings
- Nail salons165 listings
Screening a site or an acquisition in Montana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.