Groundwork

Market rankings · New Jersey

Spas and skin care studios in New Jersey

Every metro area, small-town market and county in New Jersey, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.

Listings
3,475
488 chain locations (14%)
Official establishments
1,060
+27.6% since 2019
Household spending a year
$4.1B
On personal care products and services
Listings per 10k households
9.9
14% below the U.S.
Spending per listing
$1.2M
34% above the U.S.
Rank among states
#5 of 51
Market score 66 · Upper middle

A site report maps the spas and skin care studios on map listings around any address in New Jersey by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 3,475 spas and skin care studios on map listings in New Jersey as of September 2026. 488 of them (14%) are chain locations, against 10% across the U.S. That is 9.9 per 10,000 households, 14% below the U.S. rate of 11.5.

Household spending on personal care products and services in New Jersey comes to about $4.1B a year: $1,166 per household, 16% above the U.S. average. That is about $1.2M of household spending for each studio on map listings, 34% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

The official count of businesses with payroll classed as other personal care services in New Jersey was 1,060 in 2023, up 27.6% from 2019. That is one for every 3,309 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 83 SBA-backed loans worth $31.7M have gone to businesses classed as other personal care services in New Jersey.

Among the 50 states and DC, New Jersey ranks #5 for spas and skin care studios, with a Groundwork market score of 66 (upper middle). Of the 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest (73). Among 21 scored counties, Warren County scores highest (86).

Every market in New Jersey for spas and skin care studios

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Jersey, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Vineland, NJ73183.3$2.8M+2.2%#24 of 387
Allentown-Bethlehem-Easton, PA-NJ702728.0$1.3M+3.0%#38 of 387
2Trenton-Princeton, NJ681258.7$1.3M+3.3%#43 of 387
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD612,2018.9$1.2M+1.4%#85 of 387
3Atlantic City-Hammonton, NJ4815610.1$1M+0.8%#204 of 387
New York-Newark-Jersey City, NY-NJ448,93612.1$949K+0.6%#241 of 387

Counties

Counties in New Jersey, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, NJ86204.4$2.5M+3.2%#22 of 1,769
2Sussex County, NJ86295.0$2.4M+2.9%#23 of 1,769
3Hunterdon County, NJ77438.5$1.6M+2.3%#99 of 1,769
4Cumberland County, NJ75183.3$2.8M+2.2%#113 of 1,769
5Salem County, NJ7193.6$2.8M+2.3%#186 of 1,769
6Ocean County, NJ711496.1$1.8M+5.6%#192 of 1,769
7Camden County, NJ711487.3$1.4M+2.4%#195 of 1,769
8Burlington County, NJ711568.8$1.3M+4.3%#197 of 1,769
9Hudson County, NJ682237.4$1.5M+1.8%#270 of 1,769
10Essex County, NJ672989.3$1.1M+4.2%#311 of 1,769
11Gloucester County, NJ66897.9$1.5M+3.3%#328 of 1,769
12Middlesex County, NJ652588.4$1.4M+2.6%#362 of 1,769
13Mercer County, NJ641258.7$1.3M+3.3%#392 of 1,769
14Cape May County, NJ58286.2$1.7M−1.7%#571 of 1,769
15Union County, NJ5824412.0$983K+5.0%#590 of 1,769
16Morris County, NJ5721911.3$1.2M+3.2%#620 of 1,769
17Passaic County, NJ561508.4$1.3M+1.6%#654 of 1,769
18Somerset County, NJ5614511.1$1.2M+3.5%#662 of 1,769
19Atlantic County, NJ4112811.7$856K+1.6%#1,218 of 1,769
20Bergen County, NJ3859216.7$765K+2.4%#1,330 of 1,769
21Monmouth County, NJ3740416.1$793K+1.4%#1,361 of 1,769

Questions

How many spas and skin care studios are in New Jersey?

As of September 2026, map listings count 3,475 spas and skin care studios in New Jersey. 488 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 1,060 businesses with payroll classed as other personal care services in 2023, up 27.6% from 2019.

How much do households in New Jersey spend on personal care products and services?

About $4.1B a year, or $1,166 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 3,475 spas and skin care studios on map listings, it comes to $1.2M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.

How does New Jersey compare with the U.S. for spas and skin care studios?

New Jersey has 9.9 spas and skin care studios per 10,000 households, 14% below the U.S. rate of 11.5. Spending per studio is $1.2M, 34% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, New Jersey would have about 4,668, against 3,475 on map listings. There is one business with payroll in the industry for every 3,309 households, against one for every 4,055 across the U.S. The official count rose 27.6% from 2019 to 2023, against +29.8% for the U.S.

Which market in New Jersey has the highest market score for spas and skin care studios?

Among 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest, at 73 (upper middle). Among 21 scored counties in New Jersey, Warren County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 66 for spas and skin care studios (upper middle), #5 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Jersey. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Spas and skin care in other states

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Top markets for spas and skin care studios across the U.S. · All business types in New Jersey

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.