Market rankings · California
Spas and skin care studios in California
Markets across California ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 18,537
- 1,523 chain locations (8%)
- Official establishments
- 3,882
- +37.6% since 2019
- Household spending a year
- $15.6B
- On personal care products and services
- Listings per 10k households
- 13.7
- 19% above the U.S.
- Spending per listing
- $839K
- 4% below the U.S.
- Rank among states
- #43 of 51
- Market score 37 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in California by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 18,537 spas and skin care studios in California. Of those, 1,523 are chain locations, or 8%, against 10% across the U.S. That comes to 13.7 for every 10,000 households, 19% above the U.S. rate of 11.5.
Household spending on personal care products and services in California comes to about $15.6B a year: $1,149 per household, 14% above the U.S. average. That works out to $839K per studio, 4% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in California was 3,882 in 2023, up 37.6% from 2019. That is one for every 3,490 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 303 SBA-backed loans worth $125.6M have gone to businesses classed as other personal care services in California.
Among the 50 states and DC, California ranks #43 for spas and skin care studios, with a Groundwork market score of 37 (lower middle). Of the 25 scored metro areas in or partly in California, the Merced metro area scores highest (83). Of the 9 scored small-town markets in or partly in California, the Red Bluff area scores highest (65).
Every market in California for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in California, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 83 | 37 | 4.3 | $2.1M | +5.1% | #2 of 387 |
| 2Stockton-Lodi, CA | 81 | 216 | 8.8 | $1.2M | +5.5% | #4 of 387 |
| 3Yuba City, CA | 79 | 50 | 8.1 | $1.2M | +3.3% | #6 of 387 |
| 4Visalia, CA | 76 | 91 | 6.4 | $1.5M | +2.4% | #14 of 387 |
| 5Bakersfield-Delano, CA | 74 | 217 | 7.6 | $1.2M | +2.3% | #21 of 387 |
| 6El Centro, CA | 70 | 23 | 4.6 | $1.9M | +1.1% | #35 of 387 |
| 7Hanford-Corcoran, CA | 68 | 35 | 7.9 | $1.2M | +1.0% | #46 of 387 |
| 8Vallejo, CA | 65 | 164 | 10.4 | $1.1M | +0.6% | #58 of 387 |
| 9Fresno, CA | 62 | 353 | 9.5 | $1M | +3.2% | #81 of 387 |
| 10Modesto, CA | 57 | 197 | 11.1 | $921K | +0.7% | #125 of 387 |
| 11Salinas, CA | 56 | 161 | 12.2 | $922K | −1.5% | #140 of 387 |
| 12Riverside-San Bernardino-Ontario, CA | 54 | 1,751 | 12.1 | $885K | +3.5% | #158 of 387 |
| 13San Jose-Sunnyvale-Santa Clara, CA | 52 | 869 | 12.8 | $1.1M | −0.6% | #166 of 387 |
| 14Sacramento-Roseville-Folsom, CA | 52 | 1,104 | 12.5 | $897K | +3.2% | #175 of 387 |
| 15San Francisco-Oakland-Fremont, CA | 46 | 2,265 | 13.0 | $1M | −2.4% | #227 of 387 |
| 16Santa Rosa-Petaluma, CA | 44 | 288 | 15.1 | $780K | −0.4% | #249 of 387 |
| 17Santa Cruz-Watsonville, CA | 42 | 133 | 13.7 | $885K | −4.7% | #262 of 387 |
| 18Chico, CA | 39 | 83 | 10.0 | $957K | −0.5% | #293 of 387 |
| 19Santa Maria-Santa Barbara, CA | 38 | 198 | 13.2 | $863K | −1.4% | #308 of 387 |
| 20San Luis Obispo-Paso Robles, CA | 38 | 183 | 16.7 | $671K | 0.0% | #311 of 387 |
| 21Redding, CA | 36 | 91 | 12.8 | $760K | −0.3% | #323 of 387 |
| 22Oxnard-Thousand Oaks-Ventura, CA | 35 | 426 | 15.2 | $790K | −1.5% | #336 of 387 |
| 23San Diego-Chula Vista-Carlsbad, CA | 29 | 1,995 | 17.0 | $693K | −0.6% | #367 of 387 |
| 24Los Angeles-Long Beach-Anaheim, CA | 27 | 7,190 | 16.0 | $706K | −2.6% | #374 of 387 |
| 25Napa, CA | 22 | 108 | 21.7 | $562K | −3.3% | #381 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Red Bluff, CA | 65 | 11 | 4.4 | $2M | −1.7% | #99 of 504 |
| 2Ukiah, CA | 61 | 27 | 7.7 | $1.2M | −3.5% | #138 of 504 |
| 3Bishop, CA | 54 | 6 | 7.5 | $1.3M | −4.4% | #204 of 504 |
| 4Truckee-Grass Valley, CA | 52 | 56 | 13.1 | $834K | −0.4% | #231 of 504 |
| Gardnerville Ranchos, NV-CA | 49 | 30 | 13.8 | $791K | +0.9% | #265 of 504 |
| 5Crescent City, CA | 47 | 7 | 7.4 | $1.3M | −4.4% | #281 of 504 |
| 6Eureka-Arcata, CA | 44 | 63 | 11.5 | $787K | −3.4% | #323 of 504 |
| 7Clearlake, CA | 42 | 25 | 9.3 | $975K | −0.6% | #348 of 504 |
| 8Sonora, CA | 40 | 25 | 11.0 | $909K | −4.0% | #367 of 504 |
| Susanville, CA | Not scored | 3 | 3.2 | $2.8M | −13.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madera County, CA | 86 | 27 | 5.9 | $1.7M | +7.4% | #30 of 1,769 |
| 2San Benito County, CA | 84 | 18 | 8.8 | $1.4M | +8.6% | #41 of 1,769 |
| 3Merced County, CA | 83 | 37 | 4.3 | $2.1M | +5.1% | #42 of 1,769 |
| 4Yolo County, CA | 76 | 52 | 6.8 | $1.6M | +3.1% | #109 of 1,769 |
| 5Tulare County, CA | 74 | 91 | 6.4 | $1.5M | +2.4% | #143 of 1,769 |
| 6San Joaquin County, CA | 74 | 216 | 8.8 | $1.2M | +5.5% | #148 of 1,769 |
| 7Imperial County, CA | 70 | 23 | 4.6 | $1.9M | +1.1% | #210 of 1,769 |
| 8Kern County, CA | 70 | 217 | 7.6 | $1.2M | +2.3% | #231 of 1,769 |
| 9El Dorado County, CA | 67 | 73 | 9.6 | $1.3M | +0.6% | #308 of 1,769 |
| 10Amador County, CA | 67 | 14 | 8.7 | $1.2M | +3.2% | #310 of 1,769 |
| 11Calaveras County, CA | 66 | 16 | 8.7 | $1.2M | +2.8% | #338 of 1,769 |
| 12Kings County, CA | 65 | 35 | 7.9 | $1.2M | +1.0% | #373 of 1,769 |
| 13Solano County, CA | 61 | 164 | 10.4 | $1.1M | +0.6% | #497 of 1,769 |
| 14Tehama County, CA | 60 | 11 | 4.4 | $2M | −1.7% | #508 of 1,769 |
| 15Mendocino County, CA | 59 | 27 | 7.7 | $1.2M | −3.5% | #556 of 1,769 |
| 16Fresno County, CA | 55 | 326 | 10.0 | $976K | +2.6% | #711 of 1,769 |
| 17Stanislaus County, CA | 55 | 197 | 11.1 | $921K | +0.7% | #714 of 1,769 |
| 18Riverside County, CA | 55 | 1,001 | 12.9 | $847K | +5.0% | #716 of 1,769 |
| 19Monterey County, CA | 54 | 161 | 12.2 | $922K | −1.5% | #745 of 1,769 |
| 20Nevada County, CA | 53 | 56 | 13.1 | $834K | −0.4% | #789 of 1,769 |
| 21Glenn County, CA | 52 | 6 | 6.1 | $1.5M | −2.6% | #796 of 1,769 |
| 22Inyo County, CA | 51 | 6 | 7.5 | $1.3M | −4.4% | #835 of 1,769 |
| 23Alameda County, CA | 51 | 622 | 10.4 | $1.3M | −2.6% | #837 of 1,769 |
| 24Sacramento County, CA | 51 | 641 | 11.2 | $968K | +2.0% | #849 of 1,769 |
| 25San Bernardino County, CA | 51 | 750 | 11.1 | $937K | +1.9% | #850 of 1,769 |
Show all 58 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Mariposa County, CA | 49 | 6 | 8.0 | $1.2M | −1.2% | #912 of 1,769 |
| 27Santa Clara County, CA | 48 | 851 | 12.9 | $1.1M | −0.9% | #953 of 1,769 |
| 28Sutter County, CA | 48 | 47 | 14.1 | $721K | −0.7% | #974 of 1,769 |
| 29Del Norte County, CA | 45 | 7 | 7.4 | $1.3M | −4.4% | #1,045 of 1,769 |
| 30San Mateo County, CA | 45 | 335 | 12.7 | $1.1M | −2.5% | #1,051 of 1,769 |
| 31Sonoma County, CA | 45 | 288 | 15.1 | $780K | −0.4% | #1,069 of 1,769 |
| 32Contra Costa County, CA | 44 | 621 | 15.0 | $863K | +0.3% | #1,097 of 1,769 |
| 33Humboldt County, CA | 43 | 63 | 11.5 | $787K | −3.4% | #1,150 of 1,769 |
| 34Placer County, CA | 43 | 338 | 21.4 | $575K | +8.9% | #1,164 of 1,769 |
| 35San Luis Obispo County, CA | 42 | 183 | 16.7 | $671K | 0.0% | #1,199 of 1,769 |
| 36Santa Cruz County, CA | 41 | 133 | 13.7 | $885K | −4.7% | #1,217 of 1,769 |
| 37Butte County, CA | 40 | 83 | 10.0 | $957K | −0.5% | #1,241 of 1,769 |
| 38Shasta County, CA | 40 | 91 | 12.8 | $760K | −0.3% | #1,254 of 1,769 |
| 39San Francisco County, CA | 39 | 489 | 13.4 | $991K | −5.6% | #1,274 of 1,769 |
| 40Lake County, CA | 39 | 25 | 9.3 | $975K | −0.6% | #1,277 of 1,769 |
| 41Santa Barbara County, CA | 39 | 198 | 13.2 | $863K | −1.4% | #1,285 of 1,769 |
| 42Tuolumne County, CA | 38 | 25 | 11.0 | $909K | −4.0% | #1,320 of 1,769 |
| 43Ventura County, CA | 36 | 426 | 15.2 | $790K | −1.5% | #1,392 of 1,769 |
| 44Mono County, CA | 32 | 9 | 15.7 | $721K | −5.4% | #1,486 of 1,769 |
| 45San Diego County, CA | 32 | 1,995 | 17.0 | $693K | −0.6% | #1,488 of 1,769 |
| 46Marin County, CA | 31 | 198 | 19.2 | $720K | −2.9% | #1,506 of 1,769 |
| 47Los Angeles County, CA | 30 | 4,948 | 14.5 | $755K | −3.0% | #1,526 of 1,769 |
| 48Orange County, CA | 29 | 2,242 | 20.7 | $598K | −1.1% | #1,557 of 1,769 |
| 49Plumas County, CA | 26 | 10 | 12.4 | $765K | −5.9% | #1,615 of 1,769 |
| 50Siskiyou County, CA | 25 | 19 | 10.0 | $872K | −4.5% | #1,633 of 1,769 |
| 51Napa County, CA | 24 | 108 | 21.7 | $562K | −3.3% | #1,654 of 1,769 |
| Yuba County, CA | Not scored | 3 | 1.0 | $9.3M | +8.2% | |
| Lassen County, CA | Not scored | 3 | 3.2 | $2.8M | −13.1% | |
| Colusa County, CA | Not scored | 3 | 4.0 | $2.4M | −0.1% | |
| Trinity County, CA | Not scored | 1 | 1.8 | $4.7M | −2.3% | |
| Modoc County, CA | Not scored | 1 | 3.1 | $2.8M | −2.9% | |
| Sierra County, CA | Not scored | 1 | 8.2 | $1.1M | −4.0% | |
| Alpine County, CA | Not scored | 0 | 0.0 | n/a | −11.6% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in California?
California has 18,537 spas and skin care studios on map listings as of September 2026. 1,523 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3,882 businesses with payroll classed as other personal care services in 2023, up 37.6% from 2019.
How much do households in California spend on personal care products and services?
About $15.6B a year, or $1,149 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 18,537 spas and skin care studios on map listings, it comes to $839K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 13,548,091 households in California and national spending patterns by income.
How does California compare with the U.S. for spas and skin care studios?
California has 13.7 spas and skin care studios per 10,000 households, 19% above the U.S. rate of 11.5. Spending per studio is $839K, 4% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, California would have about 17,765, against 18,537 on map listings. There is one business with payroll in the industry for every 3,490 households, against one for every 4,055 across the U.S. The official count rose 37.6% from 2019 to 2023, against +29.8% for the U.S.
Which market in California has the highest market score for spas and skin care studios?
Among 25 scored metro areas in or partly in California, the Merced metro area scores highest, at 83 (high). Among 9 scored small-town markets in or partly in California, the Red Bluff area scores highest, at 65 (upper middle). Among 51 scored counties in California, Madera County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. California scores 37 for spas and skin care studios (lower middle), #43 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in California. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in California
Related business types in California
- Salons, barbers and spas69,677 listings
- Hair salons32,468 listings
- Barbershops7,262 listings
- Nail salons9,390 listings
Screening a site or an acquisition in California?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.