Market rankings · Hawaii
Spas and skin care studios in Hawaii
Markets across Hawaii ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 703
- 27 chain locations (4%)
- Official establishments
- 159
- +38.3% since 2019
- Household spending a year
- $562.7M
- On personal care products and services
- Listings per 10k households
- 14.3
- 24% above the U.S.
- Spending per listing
- $800K
- 9% below the U.S.
- Rank among states
- #49 of 51
- Market score 30 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in Hawaii by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 703 spas and skin care studios in Hawaii. 27 of them (4%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 14.3, 24% above the U.S. rate of 11.5.
At $1,143 per household (14% above the U.S. average), households in Hawaii spend about $562.7M a year on personal care products and services. Spread across 703 spas and skin care studios, that is $800K per studio, 9% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Hawaii was 159 in 2023, up 38.3% from 2019. That is one for every 3,097 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $495K have gone to businesses classed as other personal care services in Hawaii.
Among the 50 states and DC, Hawaii ranks #49 for spas and skin care studios, with a Groundwork market score of 30 (lower middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (41). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (54).
Every market in Hawaii for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urban Honolulu, HI | 41 | 439 | 13.0 | $907K | −2.3% | #273 of 387 |
| 2Kahului-Wailuku, HI | 20 | 127 | 22.7 | $498K | −2.5% | #382 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hilo-Kailua, HI | 54 | 88 | 11.9 | $852K | +4.6% | #209 of 504 |
| 2Kapaa, HI | 31 | 49 | 20.7 | $536K | +0.3% | #442 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 55 | 88 | 11.9 | $852K | +4.6% | #715 of 1,769 |
| 2Honolulu County, HI | 40 | 439 | 13.0 | $907K | −2.3% | #1,244 of 1,769 |
| 3Kauai County, HI | 28 | 49 | 20.7 | $536K | +0.3% | #1,577 of 1,769 |
| 4Maui County, HI | 22 | 127 | 22.7 | $498K | −2.5% | #1,673 of 1,769 |
| Kalawao County, HI | Not scored | 0 | 0.0 | n/a | +2.5% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Hawaii?
Hawaii has 703 spas and skin care studios on map listings as of September 2026. 27 of them (4%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 159 businesses with payroll classed as other personal care services in 2023, up 38.3% from 2019.
How much do households in Hawaii spend on personal care products and services?
About $562.7M a year, or $1,143 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 703 spas and skin care studios on map listings, it comes to $800K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.
How does Hawaii compare with the U.S. for spas and skin care studios?
Hawaii has 14.3 spas and skin care studios per 10,000 households, 24% above the U.S. rate of 11.5. Spending per studio is $800K, 9% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Hawaii would have about 642, against 703 on map listings. There is one business with payroll in the industry for every 3,097 households, against one for every 4,055 across the U.S. The official count rose 38.3% from 2019 to 2023, against +29.8% for the U.S.
Which market in Hawaii has the highest market score for spas and skin care studios?
Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 41 (lower middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 54 (upper middle). Among 4 scored counties in Hawaii, Hawaii County scores highest, at 55 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 30 for spas and skin care studios (lower middle), #49 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawaii. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
All 51 states
- Alabama
- Alaska
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- Delaware
- District of Columbia
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- Hawaii
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- New Hampshire
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- New Mexico
- New York
- North Carolina
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- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for spas and skin care studios across the U.S. · All business types in Hawaii
Related business types in Hawaii
- Salons, barbers and spas2,072 listings
- Hair salons926 listings
- Barbershops161 listings
- Nail salons238 listings
Screening a site or an acquisition in Hawaii?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.