Groundwork

Market rankings · New Hampshire

Spas and skin care studios in New Hampshire

Markets across New Hampshire ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.

Listings
739
59 chain locations (8%)
Official establishments
148
+37.0% since 2019
Household spending a year
$624.5M
On personal care products and services
Listings per 10k households
13.3
16% above the U.S.
Spending per listing
$845K
4% below the U.S.
Rank among states
#31 of 51
Market score 47 · Lower middle

A site report maps the spas and skin care studios on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 739 spas and skin care studios in New Hampshire. Of those, 59 are chain locations, or 8%, against 10% across the U.S. That is 13.3 per 10,000 households, 16% above the U.S. rate of 11.5.

Household spending on personal care products and services in New Hampshire comes to about $624.5M a year: $1,123 per household, 12% above the U.S. average. Spread across 739 spas and skin care studios, that is $845K per studio, 4% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

The official count of businesses with payroll classed as other personal care services in New Hampshire was 148 in 2023, up 37.0% from 2019. That is one for every 3,756 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 28 SBA-backed loans worth $4.7M have gone to businesses classed as other personal care services in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #31 for spas and skin care studios, with a Groundwork market score of 47 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (47). Of the 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest (74).

Every market in New Hampshire for spas and skin care studios

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH472,72014.0$874K+2.3%#219 of 387
1Manchester-Nashua, NH4423113.7$844K+2.5%#245 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lebanon-Claremont, NH-VT74636.9$1.5M+1.5%#31 of 504
2Concord, NH557111.7$939K+2.6%#199 of 504
3Keene, NH533110.1$1M+2.3%#214 of 504
4Laconia, NH443613.7$779K+2.1%#324 of 504

Counties

Counties in New Hampshire, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Strafford County, NH675510.6$1M+3.0%#312 of 1,769
2Sullivan County, NH65137.8$1.3M+2.1%#369 of 1,769
3Grafton County, NH63359.4$1.1M+2.2%#422 of 1,769
4Carroll County, NH572411.0$946K+5.0%#633 of 1,769
5Merrimack County, NH567111.7$939K+2.6%#675 of 1,769
6Cheshire County, NH513110.1$1M+2.3%#845 of 1,769
7Hillsborough County, NH4523113.7$844K+2.5%#1,067 of 1,769
8Belknap County, NH443613.7$779K+2.1%#1,107 of 1,769
9Rockingham County, NH4022817.9$689K+3.0%#1,261 of 1,769
10Coos County, NH281510.7$798K+0.4%#1,568 of 1,769

Questions

How many spas and skin care studios are in New Hampshire?

New Hampshire has 739 spas and skin care studios on map listings as of September 2026. 59 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 148 businesses with payroll classed as other personal care services in 2023, up 37.0% from 2019.

How much do households in New Hampshire spend on personal care products and services?

About $624.5M a year, or $1,123 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 739 spas and skin care studios on map listings, it comes to $845K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for spas and skin care studios?

New Hampshire has 13.3 spas and skin care studios per 10,000 households, 16% above the U.S. rate of 11.5. Spending per studio is $845K, 4% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, New Hampshire would have about 713, against 739 on map listings. There is one business with payroll in the industry for every 3,756 households, against one for every 4,055 across the U.S. The official count rose 37.0% from 2019 to 2023, against +29.8% for the U.S.

Which market in New Hampshire has the highest market score for spas and skin care studios?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 47 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest, at 74 (upper middle). Among 10 scored counties in New Hampshire, Strafford County scores highest, at 67 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 47 for spas and skin care studios (lower middle), #31 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Spas and skin care in other states

All 51 states

Top markets for spas and skin care studios across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.