Beauty and personal care · Metro area · New Jersey
Salons, barbers and spas in the Trenton-Princeton, NJ metro area
The salons, barbers and spas in the Trenton-Princeton, NJ metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #73 of 387 scored metro areas
#1 of 3 scored metro areas based in New Jersey
- Listings
- 623
- 101 chain locations (16%)
- Official establishments
- 272
- +0.7% since 2019
- Household spending a year
- $165.9M
- On personal care products and services · $1,151 a household
- Spending per listing
- $266K
- 25% above the U.S.
- Listings per 10k households
- 43.2
- 8% below the U.S.
- Population, 2025
- 399,289
- +3.3% since 2020
See the salons, barbers and spas around any address in the Trenton-Princeton metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Trenton-Princeton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,151 per household (15% above the U.S. average), households in the Trenton-Princeton metro area spend about $165.9M a year on personal care products and services. That works out to $266K per business, 25% above the U.S. figure of $213K.
The Trenton-Princeton metro area has 623 salons, barbers and spas on map listings as of September 2026. Of those, 101 are chain locations, or 16%, against 15% across the U.S. That is 43.2 per 10,000 households, 8% below the U.S. rate of 47.2.
Official counts show 272 businesses with payroll classed as personal care services in the Trenton-Princeton metro area in 2023, up 0.7% from 2019. That is one for every 530 households, against one for every 804 across the U.S. Another 861 one-person businesses have no payroll, by official counts. Since fiscal 2022, 15 SBA-backed loans worth $3.4M have gone to businesses classed as personal care services in the Trenton-Princeton metro area.
Population estimates show the Trenton-Princeton metro area grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). For salons, barbers and spas, the Trenton-Princeton metro area has a Groundwork market score of 61 (upper middle): #73 of 387 scored metro areas and #1 of 3 scored metro areas based in New Jersey. That puts it in the top quarter of metro areas.
How the Trenton-Princeton metro area compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Trenton-Princeton metro area | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.2 | 45.5 | 47.2 |
| Spending per listing | $266K | $256K | $213K |
| Households per official establishment | 530 | 465 | 804 |
| Official establishment growth, 2019–2023 | +0.7% | +4.1% | +14.1% |
| Population growth, 2020–2025 | +3.3% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,151 | $1,166 | $1,005 |
| Median household income | $100,645 | $103,556 | $80,734 |
| Groundwork market score | 61 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 272+0.7% over the period
- Employees, 2023
- 1,555
- Annual payroll, 2023
- $42.5M
- One-person businesses, 2023
- 861Businesses with no payroll
- Map listings, September 2026
- 623101 chain locations
- Listings at the U.S. rate for this spending
- 780The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 15
- Amount
- $3.4M
SBA-backed loans to businesses classed as personal care services in the Trenton-Princeton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Trenton-Princeton metro area
- Population, 2025 estimate
- 399,289+3.3% since 2020
- Households
- 144,114
- Median age
- 40.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 225 sq. mi.
- People per square mile
- 1,719
- Median household income
- $100,645+24.2% vs. 2015–2019, before inflation
- Average household income
- $142,372
- Median home value
- $377,700
- Jobs located here
- 262,034
- Daytime population
- 469,892Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Trenton-Princeton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Trenton-Princeton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Jersey
Every New Jersey market ranked →The highest-scoring metro areas in New Jersey for salons, barbers and spas, numbered among those based in New Jersey (a market based in another state is listed without a number), with the Trenton-Princeton metro area marked.
Top metro areas in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trenton-Princeton, NJ | 61 | 623 | 43.2 | $266K | +3.3% | #73 of 387 |
| 2Vineland, NJ | 53 | 180 | 33.5 | $276K | +2.2% | #156 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 52 | 10,668 | 43.2 | $250K | +1.4% | #169 of 387 |
| Allentown-Bethlehem-Easton, PA-NJ | 51 | 1,484 | 43.7 | $238K | +3.0% | #177 of 387 |
| New York-Newark-Jersey City, NY-NJ | 45 | 36,968 | 50.0 | $229K | +0.6% | #246 of 387 |
| 3Atlantic City-Hammonton, NJ | 44 | 674 | 43.6 | $235K | +0.8% | #255 of 387 |
Other business types in the Trenton-Princeton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons63
- Barbershops45
- Nail salons59
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Trenton-Princeton, NJ metro area?
Map listings as of September 2026 show 623 salons, barbers and spas in the Trenton-Princeton metro area. 101 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 272 businesses with payroll classed as personal care services in 2023, up 0.7% from 2019. Official counts list 861 one-person businesses without payroll.
How much do households in the Trenton-Princeton, NJ metro area spend on personal care products and services?
About $165.9M a year, or $1,151 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 623 salons, barbers and spas on map listings, it comes to $266K per business. It is estimated from the incomes of the 144,114 households in the Trenton-Princeton metro area and national spending patterns by income.
How does the Trenton-Princeton, NJ metro area compare with the U.S. for salons, barbers and spas?
The Trenton-Princeton metro area has 43.2 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $266K, 25% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Trenton-Princeton metro area would have about 780, against 623 on map listings. There is one business with payroll in the industry for every 530 households, against one for every 804 across the U.S. The official count rose 0.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Trenton-Princeton, NJ metro area growing?
Population estimates put the Trenton-Princeton metro area at 399,289 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 144,114 households. The median household income in the Trenton-Princeton metro area is $100,645 a year, 25% above the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Trenton-Princeton metro area scores 61 for salons, barbers and spas (upper middle), #73 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Trenton-Princeton metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Trenton-Princeton metro area
Screening a site or an acquisition in the Trenton-Princeton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Trenton-Princeton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.