Beauty and personal care · County · New Jersey
Salons, barbers and spas in Sussex County, NJ
Competitor counts, household spending and official business counts for salons, barbers and spas in Sussex County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #447 of 2,385 scored counties
#1 of 21 scored counties in New Jersey
- Listings
- 166
- 23 chain locations (14%)
- Official establishments
- 110
- +15.8% since 2019
- Household spending a year
- $70.1M
- On personal care products and services · $1,213 a household
- Spending per listing
- $422K
- 98% above the U.S.
- Listings per 10k households
- 28.7
- 39% below the U.S.
- Population, 2025
- 148,063
- +2.9% since 2020
See the salons, barbers and spas around any address in Sussex County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Sussex County spend about $70.1M a year on personal care products and services, or $1,213 per household, 21% above the U.S. average. That works out to $422K per business, 98% above the U.S. figure of $213K.
There are 166 salons, barbers and spas on map listings in Sussex County as of September 2026. 23 of them (14%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 28.7, 39% below the U.S. rate of 47.2.
In 2023, official counts showed 110 businesses with payroll in Sussex County classed as personal care services, up 15.8% from 2019. That is one for every 525 households, against one for every 804 across the U.S. Another 230 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $620K have gone to businesses classed as personal care services in Sussex County.
Population estimates show Sussex County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Sussex County is 65 (upper middle), #447 of 2,385 scored counties and #1 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Sussex County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sussex County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.7 | 45.5 | 47.2 |
| Spending per listing | $422K | $256K | $213K |
| Households per official establishment | 525 | 465 | 804 |
| Official establishment growth, 2019–2023 | +15.8% | +4.1% | +14.1% |
| Population growth, 2020–2025 | +2.9% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,213 | $1,166 | $1,005 |
| Median household income | $116,186 | $103,556 | $80,734 |
| Groundwork market score | 65 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 95 → 110+15.8% over the period
- Employees, 2023
- 584
- Annual payroll, 2023
- $13.7M
- One-person businesses, 2023
- 230Businesses with no payroll
- Map listings, September 2026
- 16623 chain locations
- Listings at the U.S. rate for this spending
- 330The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $620K
SBA-backed loans to businesses classed as personal care services in Sussex County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sussex County
- Population, 2025 estimate
- 148,063+2.9% since 2020
- Households
- 57,767
- Median age
- 44.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 519 sq. mi.
- People per square mile
- 281
- Median household income
- $116,186+22.9% vs. 2015–2019, before inflation
- Average household income
- $144,531
- Median home value
- $369,400
- Jobs located here
- 36,880
- Daytime population
- 105,437Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sussex County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for salons, barbers and spas, numbered among those based in New Jersey, with Sussex County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, NJ | 65 | 166 | 28.7 | $422K | +2.9% | #447 of 2,385 |
| 2Ocean County, NJ | 63 | 778 | 31.9 | $337K | +5.6% | #526 of 2,385 |
| 3Hunterdon County, NJ | 62 | 179 | 35.2 | $383K | +2.3% | #552 of 2,385 |
| 4Warren County, NJ | 62 | 143 | 31.5 | $350K | +3.2% | #558 of 2,385 |
| 5Salem County, NJ | 61 | 61 | 24.6 | $406K | +2.3% | #590 of 2,385 |
| 6Burlington County, NJ | 60 | 694 | 39.2 | $303K | +4.3% | #643 of 2,385 |
| 7Middlesex County, NJ | 58 | 1,186 | 38.5 | $311K | +2.6% | #739 of 2,385 |
| 8Somerset County, NJ | 58 | 596 | 45.6 | $297K | +3.5% | #743 of 2,385 |
| 9Hudson County, NJ | 55 | 1,159 | 38.7 | $289K | +1.8% | #883 of 2,385 |
| 10Morris County, NJ | 55 | 922 | 47.7 | $280K | +3.2% | #888 of 2,385 |
Other business types in Sussex County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons67
- Barbershops62
- Nail salons61
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sussex County, NJ?
As of September 2026, map listings count 166 salons, barbers and spas in Sussex County. 23 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 110 businesses with payroll classed as personal care services in 2023, up 15.8% from 2019. Official counts list 230 one-person businesses without payroll.
How much do households in Sussex County, NJ spend on personal care products and services?
About $70.1M a year, or $1,213 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 166 salons, barbers and spas on map listings, it comes to $422K per business. It is estimated from the incomes of the 57,767 households in Sussex County and national spending patterns by income.
How does Sussex County, NJ compare with the U.S. for salons, barbers and spas?
Sussex County has 28.7 salons, barbers and spas per 10,000 households, 39% below the U.S. rate of 47.2. Spending per business is $422K, 98% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Sussex County would have about 330, against 166 on map listings. There is one business with payroll in the industry for every 525 households, against one for every 804 across the U.S. The official count rose 15.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Sussex County, NJ growing?
Population estimates put Sussex County at 148,063 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 57,767 households. The median household income in Sussex County is $116,186 a year, 44% above the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sussex County scores 65 for salons, barbers and spas (upper middle), #447 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sussex County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sussex County
Screening a site or an acquisition in Sussex County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.