Market rankings · New Jersey
Barbershops in New Jersey
Every metro area, small-town market and county in New Jersey, ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 2,099
- 253 chain locations (12%)
- Official establishments
- 560
- +12.2% since 2019
- Household spending a year
- $4.1B
- On personal care products and services
- Listings per 10k households
- 6.0
- 13% above the U.S.
- Spending per listing
- $1.9M
- 3% above the U.S.
- Rank among states
- #30 of 51
- Market score 45 · Lower middle
A site report maps the barbershops on map listings around any address in New Jersey by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,099 barbershops on map listings in New Jersey as of September 2026. 253 of them (12%) are chain locations, against 12% across the U.S. That comes to 6.0 for every 10,000 households, 13% above the U.S. rate of 5.3.
At $1,166 per household (16% above the U.S. average), households in New Jersey spend about $4.1B a year on personal care products and services. That is about $1.9M of household spending for each shop on map listings, 3% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
In 2023, official counts showed 560 businesses with payroll in New Jersey classed as barber shops, up 12.2% from 2019. That is one for every 6,264 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 25 SBA-backed loans worth $3.5M have gone to businesses classed as barber shops in New Jersey.
Among the 50 states and DC, New Jersey ranks #30 for barbershops, with a Groundwork market score of 45 (lower middle). Of the 6 scored metro areas in or partly in New Jersey, the Allentown-Bethlehem-Easton metro area scores highest (49). Among 21 scored counties, Salem County scores highest (70).
Every market in New Jersey for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Allentown-Bethlehem-Easton, PA-NJ | 49 | 218 | 6.4 | $1.6M | +3.0% | #202 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 47 | 1,345 | 5.5 | $2M | +1.4% | #221 of 387 |
| 1Trenton-Princeton, NJ | 45 | 95 | 6.6 | $1.7M | +3.3% | #248 of 387 |
| New York-Newark-Jersey City, NY-NJ | 40 | 4,689 | 6.3 | $1.8M | +0.6% | #282 of 387 |
| 2Atlantic City-Hammonton, NJ | 36 | 91 | 5.9 | $1.7M | +0.8% | #308 of 387 |
| 3Vineland, NJ | 25 | 41 | 7.6 | $1.2M | +2.2% | #351 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Salem County, NJ | 70 | 9 | 3.6 | $2.8M | +2.3% | #232 of 1,356 |
| 2Hunterdon County, NJ | 65 | 21 | 4.1 | $3.3M | +2.3% | #326 of 1,356 |
| 3Sussex County, NJ | 62 | 22 | 3.8 | $3.2M | +2.9% | #400 of 1,356 |
| 4Burlington County, NJ | 62 | 80 | 4.5 | $2.6M | +4.3% | #402 of 1,356 |
| 5Somerset County, NJ | 60 | 69 | 5.3 | $2.6M | +3.5% | #449 of 1,356 |
| 6Ocean County, NJ | 58 | 107 | 4.4 | $2.4M | +5.6% | #487 of 1,356 |
| 7Gloucester County, NJ | 57 | 54 | 4.8 | $2.4M | +3.3% | #521 of 1,356 |
| 8Morris County, NJ | 55 | 110 | 5.7 | $2.3M | +3.2% | #567 of 1,356 |
| 9Middlesex County, NJ | 53 | 161 | 5.2 | $2.3M | +2.6% | #619 of 1,356 |
| 10Bergen County, NJ | 53 | 210 | 5.9 | $2.2M | +2.4% | #620 of 1,356 |
| 11Monmouth County, NJ | 50 | 144 | 5.7 | $2.2M | +1.4% | #692 of 1,356 |
| 12Hudson County, NJ | 50 | 174 | 5.8 | $1.9M | +1.8% | #696 of 1,356 |
| 13Warren County, NJ | 49 | 25 | 5.5 | $2M | +3.2% | #723 of 1,356 |
| 14Cape May County, NJ | 46 | 20 | 4.5 | $2.4M | −1.7% | #795 of 1,356 |
| 15Mercer County, NJ | 46 | 95 | 6.6 | $1.7M | +3.3% | #811 of 1,356 |
| 16Union County, NJ | 46 | 155 | 7.6 | $1.5M | +5.0% | #817 of 1,356 |
| 17Essex County, NJ | 43 | 226 | 7.1 | $1.5M | +4.2% | #883 of 1,356 |
| 18Camden County, NJ | 41 | 138 | 6.8 | $1.6M | +2.4% | #916 of 1,356 |
| 19Atlantic County, NJ | 36 | 71 | 6.5 | $1.5M | +1.6% | #1,003 of 1,356 |
| 20Cumberland County, NJ | 33 | 41 | 7.6 | $1.2M | +2.2% | #1,057 of 1,356 |
| 21Passaic County, NJ | 32 | 167 | 9.3 | $1.1M | +1.6% | #1,078 of 1,356 |
Questions
How many barbershops are in New Jersey?
As of September 2026, map listings count 2,099 barbershops in New Jersey. 253 of them (12%) are chain locations. The listings count barbershops. Official counts show 560 businesses with payroll classed as barber shops in 2023, up 12.2% from 2019. Official counts list 3,025 one-person businesses without payroll.
How much do households in New Jersey spend on personal care products and services?
About $4.1B a year, or $1,166 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 2,099 barbershops on map listings, it comes to $1.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.
How does New Jersey compare with the U.S. for barbershops?
New Jersey has 6.0 barbershops per 10,000 households, 13% above the U.S. rate of 5.3. Spending per shop is $1.9M, 3% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, New Jersey would have about 2,168, against 2,099 on map listings. There is one business with payroll in the industry for every 6,264 households, against one for every 16,589 across the U.S. The official count rose 12.2% from 2019 to 2023, against +28.5% for the U.S.
Which market in New Jersey has the highest market score for barbershops?
Among 6 scored metro areas in or partly in New Jersey, the Allentown-Bethlehem-Easton metro area scores highest, at 49 (lower middle). Among 21 scored counties in New Jersey, Salem County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 45 for barbershops (lower middle), #30 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in New Jersey
Related business types in New Jersey
- Salons, barbers and spas15,944 listings
- Hair salons7,426 listings
- Nail salons2,559 listings
- Spas and skin care3,475 listings
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.