State profile · 56 business types
New Jersey market data
Population, household spending and competition for 56 business types across New Jersey, with each type’s rank among the 50 states and DC.
- Population, 2025
- 9,548,215
- +3.0% since 2020
- Households
- 3,507,701
- Median household income
- $103,556
- +25.5% vs. 2015–2019, before inflation
- Median home value
- $454,400
- Jobs located here
- 4,162,765
A site report maps the competitors on map listings around any address in New Jersey by name and distance, and the households and spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 9,548,215 people live in New Jersey, in 3,507,701 households. Population estimates put the population change in New Jersey from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). The median household income in New Jersey is $103,556 a year, 28% above the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in New Jersey spend the most on child care and other personal services (an index of 135, where 100 is the U.S. average) and the least on gasoline and other fuels (74).
Among the 50 states and DC, New Jersey ranks highest for real estate agents and brokers (#1), real estate businesses (#1) and property management companies (#1) by the Groundwork market score.
For its number of households, New Jersey has the most map listings, relative to the U.S., for laundromats (69% above the U.S. rate) and the fewest for oil change and quick-lube shops (43% below the U.S. rate).
All 56 business types in New Jersey
Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.
| Business type | Listings | Per 10k households | Vs. U.S. (100) | Spending per listing | Official establishments | Score | Rank among states |
|---|---|---|---|---|---|---|---|
| Food and drink | |||||||
| Restaurants and cafes | 44,231 | 126.1 | 115 | $371K | 18,701 | 51 | #27 of 51 |
| Sit-down restaurants | 27,328 | 77.9 | 127 | $601K | 8,060 | 44 | #31 of 51 |
| Fast food and sandwich shops | 4,765 | 13.6 | 102 | $3.4M | 7,670 | 61 | #16 of 51 |
| Pizza | 3,483 | 9.9 | 124 | $4.7M | 7,670 | 49 | #27 of 51 |
| Coffee shops and cafes | 3,488 | 9.9 | 90 | $4.7M | 2,866 | 69 | #8 of 51 |
| Bakeries and dessert shops | 4,660 | 13.3 | 136 | $3.5M | 3,314 | 42 | #39 of 51 |
| Groceries and convenience | |||||||
| Grocery and convenience stores | 6,727 | 19.2 | 103 | $3.9M | 3,872 | 60 | #15 of 51 |
| Grocery stores | 2,916 | 8.3 | 122 | $8.9M | 2,405 | 46 | #30 of 51 |
| Convenience stores | 2,461 | 7.0 | 88 | $10.5M | 1,467 | 66 | #9 of 51 |
| Auto | |||||||
| Auto repair and car care | 9,990 | 28.5 | 80 | $304K | 5,071 | 58 | #18 of 51 |
| Auto repair shops | 6,278 | 17.9 | 83 | $484K | 3,789 | 47 | #31 of 51 |
| Collision repair and body shops | 982 | 2.8 | 90 | $3.1M | 964 | 41 | #34 of 51 |
| Car washes and detailing | 1,079 | 3.1 | 82 | $2.8M | 661 | 46 | #30 of 51 |
| Tire shops | 1,030 | 2.9 | 76 | $2.9M | 425 | 58 | #21 of 51 |
| Oil change and quick lube | 136 | 0.4 | 57 | $22.3M | 127 | 68 | #8 of 50 |
| Gas stations | 2,791 | 8.0 | 73 | $2.4M | 2,222 | 52 | #22 of 51 |
| Insurance agencies | 3,450 | 9.8 | 63 | $1.5M | 2,588 | 59 | #19 of 51 |
| Beauty and personal care | |||||||
| Salons, barbers and spas | 15,944 | 45.5 | 96 | $256K | 7,551 | 62 | #8 of 51 |
| Hair salons | 7,426 | 21.2 | 91 | $551K | 3,727 | 64 | #9 of 51 |
| Barbershops | 2,099 | 6.0 | 113 | $1.9M | 560 | 45 | #30 of 51 |
| Nail salons | 2,559 | 7.3 | 122 | $1.6M | 2,126 | 41 | #39 of 51 |
| Spas and skin care | 3,475 | 9.9 | 86 | $1.2M | 1,060 | 66 | #5 of 51 |
| Fitness and classes | |||||||
| Gyms, studios and classes | 6,436 | 18.3 | 123 | $675K | 2,991 | 50 | #22 of 51 |
| Gyms | 2,961 | 8.4 | 111 | $1.5M | 1,495 | 58 | #16 of 51 |
| Yoga, Pilates and fitness studios | 1,088 | 3.1 | 129 | $4M | 1,495 | 41 | #39 of 51 |
| Martial arts and dance studios | 2,387 | 6.8 | 139 | $1.8M | 1,496 | 42 | #37 of 51 |
| Health care | |||||||
| Doctors, dentists and clinics | 32,974 | 94.0 | 111 | $147K | 16,438 | 39 | #37 of 51 |
| Dentists and orthodontists | 5,586 | 15.9 | 121 | $870K | 4,511 | 30 | #48 of 51 |
| Primary care and pediatrics | 2,490 | 7.1 | 99 | $2M | 7,756 | 44 | #33 of 51 |
| Urgent care and walk-in clinics | 170 | 0.5 | 100 | $28.6M | 296 | 55 | #21 of 50 |
| Chiropractors | 2,020 | 5.8 | 107 | $2.4M | 1,131 | 53 | #23 of 51 |
| Physical therapy | 2,887 | 8.2 | 152 | $1.7M | 2,127 | 30 | #42 of 51 |
| Optometrists and eye care | 1,526 | 4.4 | 107 | $3.2M | 617 | 53 | #22 of 51 |
| Pets | |||||||
| Pet businesses | 3,115 | 8.9 | 86 | $872K | 1,680 | 58 | #17 of 51 |
| Veterinarians | 932 | 2.7 | 82 | $2.9M | 717 | 63 | #14 of 51 |
| Pet grooming and boarding | 1,168 | 3.3 | 92 | $2.3M | 709 | 43 | #36 of 51 |
| Pet stores | 704 | 2.0 | 100 | $3.9M | 254 | 36 | #40 of 51 |
| Child care | |||||||
| Child care and preschools | 2,336 | 6.7 | 116 | $1.2M | 2,466 | 67 | #8 of 51 |
| Clothing and laundry | |||||||
| Clothing, shoes and laundry | 9,508 | 27.1 | 116 | $983K | 4,780 | 53 | #26 of 51 |
| Clothing and shoe stores | 6,136 | 17.5 | 108 | $1.5M | 3,366 | 59 | #18 of 51 |
| Laundromats | 949 | 2.7 | 169 | $9.9M | 589 | 36 | #40 of 51 |
| Dry cleaners | 665 | 1.9 | 146 | $14.1M | 825 | 40 | #36 of 51 |
| Home services | |||||||
| Home repair trades | 4,218 | 12.0 | 97 | $3.1M | 6,469 | 69 | #4 of 51 |
| HVAC and plumbing | 2,159 | 6.2 | 98 | $6M | 3,454 | 68 | #4 of 51 |
| Electricians | 952 | 2.7 | 108 | $13.6M | 2,641 | 67 | #9 of 51 |
| Roofing and gutters | 1,107 | 3.2 | 89 | $11.7M | 374 | 84 | #2 of 51 |
| Lawn, cleaning and pest control | 3,279 | 9.3 | 111 | $1.6M | 7,381 | 52 | #26 of 51 |
| Landscaping and lawn care | 1,926 | 5.5 | 115 | $2.7M | 4,734 | 51 | #27 of 51 |
| House cleaning | 845 | 2.4 | 109 | $6.2M | 2,218 | 52 | #22 of 51 |
| Pest control | 508 | 1.4 | 100 | $10.3M | 429 | 52 | #27 of 51 |
| Real estate | |||||||
| Real estate | 12,707 | 36.2 | 94 | 130 (index) | 5,895 | 81 | #1 of 51 |
| Real estate agents and brokers | 10,336 | 29.5 | 96 | 127 (index) | 2,315 | 82 | #1 of 51 |
| Property management | 740 | 2.1 | 70 | 174 (index) | 2,025 | 77 | #1 of 51 |
| Mortgage brokers and lenders | 1,389 | 4.0 | 93 | 132 (index) | 673 | 65 | #12 of 51 |
| Home inspectors | 242 | 0.7 | 117 | 113 (index) | 155 | 71 | #3 of 50 |
| Funeral services | |||||||
| Funeral homes | 780 | 2.2 | 105 | $680K | 447 | 63 | #16 of 51 |
Markets in New Jersey
Each market’s page covers every business type, with its figures against the state and the U.S.
Metro areas 6
- New York-Newark-Jersey City, NY-NJ metro areaBased in another state · 19,723,168 people
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro areaBased in another state · 6,272,014 people
- Allentown-Bethlehem-Easton, PA-NJ metro areaBased in another state · 873,603 people
- Trenton-Princeton, NJ metro area385,864 people
- Atlantic City-Hammonton, NJ metro area371,211 people
- Vineland, NJ metro area153,305 people
Counties 21
- Bergen County, NJ962,316 people
- Middlesex County, NJ871,290 people
- Essex County, NJ863,002 people
- Hudson County, NJ718,323 people
- Ocean County, NJ654,362 people
- Monmouth County, NJ645,353 people
- Union County, NJ579,290 people
- Camden County, NJ527,257 people
- Passaic County, NJ521,012 people
- Morris County, NJ514,528 people
- Burlington County, NJ467,805 people
- Mercer County, NJ385,864 people
- Somerset County, NJ349,846 people
- Gloucester County, NJ306,954 people
- Atlantic County, NJ276,270 people
- Cumberland County, NJ153,305 people
- Sussex County, NJ145,807 people
- Hunterdon County, NJ130,160 people
- Warren County, NJ110,849 people
- Cape May County, NJ94,941 people
- Salem County, NJ65,275 people
Questions
How fast is New Jersey growing?
Population estimates put New Jersey at 9,548,215 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 3,507,701 households. Against the 2015–2019 survey, median household income rose 25.5%, before inflation.
How much do households in New Jersey spend?
Households in New Jersey spend about $71.7B a year on rent and homeowner costs, $25.9B on groceries and $16.4B on food away from home. Relative to the U.S., household spending in New Jersey runs highest on child care and other personal services (an index of 135, where 100 is the U.S. average) and lowest on gasoline and other fuels (74).
Which business types rank highest in New Jersey?
By the Groundwork market score, New Jersey’s highest ranks among the 50 states and DC are for real estate agents and brokers (#1), real estate businesses (#1) and property management companies (#1).
How does New Jersey compare with the U.S.?
Median household income in New Jersey is $103,556, 28% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $454,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (69% above the U.S. rate) and lowest for oil change and quick-lube shops (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Every state and business type · How we measure
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.