Beauty and personal care · Metro area · Pennsylvania
Salons, barbers and spas in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #169 of 387 scored metro areas
#9 of 16 scored metro areas based in Pennsylvania
- Listings
- 10,668
- 1,517 chain locations (14%)
- Official establishments
- 4,473
- +7.0% since 2019
- Household spending a year
- $2.7B
- On personal care products and services · $1,083 a household
- Spending per listing
- $250K
- 18% above the U.S.
- Listings per 10k households
- 43.2
- 8% below the U.S.
- Population, 2025
- 6,329,118
- +1.4% since 2020
See the salons, barbers and spas around any address in the Philadelphia-Camden-Wilmington metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Philadelphia-Camden-Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10,668 salons, barbers and spas in the Philadelphia-Camden-Wilmington metro area. Chain locations make up 14% of them, against 15% across the U.S. That comes to 43.2 for every 10,000 households, 8% below the U.S. rate of 47.2.
At $1,083 per household (8% above the U.S. average), households in the Philadelphia-Camden-Wilmington metro area spend about $2.7B a year on personal care products and services. That is about $250K of household spending for each business on map listings, 18% above the U.S. figure of $213K.
In 2023, official counts showed 4,473 businesses with payroll in the Philadelphia-Camden-Wilmington metro area classed as personal care services, up 7.0% from 2019. That is one for every 552 households, against one for every 804 across the U.S. Official counts also show 15,641 one-person businesses without payroll. Since fiscal 2022, 227 SBA-backed loans worth $53.9M have gone to businesses classed as personal care services in the Philadelphia-Camden-Wilmington metro area.
Between 2020 and 2025, the population of the Philadelphia-Camden-Wilmington metro area grew 1.4%, slower than the U.S. (+3.1%). The Philadelphia-Camden-Wilmington metro area scores 52 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #169 of 387 scored metro areas and #9 of 16 scored metro areas based in Pennsylvania.
How the Philadelphia-Camden-Wilmington metro area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Philadelphia-Camden-Wilmington metro area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.2 | 40.3 | 47.2 |
| Spending per listing | $250K | $249K | $213K |
| Households per official establishment | 552 | 643 | 804 |
| Official establishment growth, 2019–2023 | +7.0% | +7.3% | +14.1% |
| Population growth, 2020–2025 | +1.4% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $1,083 | $1,004 | $1,005 |
| Median household income | $91,289 | $77,971 | $80,734 |
| Groundwork market score | 52 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4,473+7.0% over the period
- Employees, 2023
- 26,341
- Annual payroll, 2023
- $704.4M
- One-person businesses, 2023
- 15,641Businesses with no payroll
- Map listings, September 2026
- 10,6681,517 chain locations
- Listings at the U.S. rate for this spending
- 12,559The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 227
- Amount
- $53.9M
SBA-backed loans to businesses classed as personal care services in the Philadelphia-Camden-Wilmington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Philadelphia-Camden-Wilmington metro area
- Population, 2025 estimate
- 6,329,118+1.4% since 2020
- Households
- 2,467,761
- Median age
- 40.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.6
- Land area
- 4,603 sq. mi.
- People per square mile
- 1,363
- Median household income
- $91,289+26.2% vs. 2015–2019, before inflation
- Average household income
- $126,166
- Median home value
- $351,900
- Jobs located here
- 2,980,509
- Daytime population
- 6,255,075Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Philadelphia-Camden-Wilmington metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Philadelphia-Camden-Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring metro areas in Pennsylvania for salons, barbers and spas, numbered among those based in Pennsylvania, with the Philadelphia-Camden-Wilmington metro area marked.
Top metro areas in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gettysburg, PA | 79 | 115 | 28.2 | $360K | +3.6% | #6 of 387 |
| 2York-Hanover, PA | 65 | 673 | 37.1 | $275K | +3.6% | #46 of 387 |
| 3Chambersburg, PA | 61 | 213 | 33.5 | $291K | +3.0% | #71 of 387 |
| 4Lebanon, PA | 58 | 182 | 32.1 | $306K | +2.2% | #100 of 387 |
| 5Lancaster, PA | 58 | 841 | 39.5 | $264K | +1.9% | #105 of 387 |
| 6State College, PA | 57 | 171 | 29.0 | $338K | −0.4% | #115 of 387 |
| 7Reading, PA | 54 | 641 | 39.3 | $254K | +2.7% | #148 of 387 |
| 8Williamsport, PA | 52 | 147 | 31.4 | $283K | −1.3% | #165 of 387 |
| 9Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 52 | 10,668 | 43.2 | $250K | +1.4% | #169 of 387 |
| 10Allentown-Bethlehem-Easton, PA-NJ | 51 | 1,484 | 43.7 | $238K | +3.0% | #177 of 387 |
Other business types in the Philadelphia-Camden-Wilmington metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons57
- Barbershops47
- Nail salons38
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area?
The Philadelphia-Camden-Wilmington metro area has 10,668 salons, barbers and spas on map listings as of September 2026. 1,517 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4,473 businesses with payroll classed as personal care services in 2023, up 7.0% from 2019. Another 15,641 one-person businesses have no payroll, by official counts.
How much do households in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area spend on personal care products and services?
About $2.7B a year, or $1,083 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 10,668 salons, barbers and spas on map listings, it comes to $250K per business. It is estimated from the incomes of the 2,467,761 households in the Philadelphia-Camden-Wilmington metro area and national spending patterns by income.
How does the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area compare with the U.S. for salons, barbers and spas?
The Philadelphia-Camden-Wilmington metro area has 43.2 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $250K, 18% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Philadelphia-Camden-Wilmington metro area would have about 12,559, against 10,668 on map listings. There is one business with payroll in the industry for every 552 households, against one for every 804 across the U.S. The official count rose 7.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area growing?
Population estimates put the Philadelphia-Camden-Wilmington metro area at 6,329,118 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 2,467,761 households. Median household income in the Philadelphia-Camden-Wilmington metro area is $91,289, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Philadelphia-Camden-Wilmington metro area scores 52 for salons, barbers and spas (upper middle), #169 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Philadelphia-Camden-Wilmington metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Philadelphia-Camden-Wilmington metro area
Screening a site or an acquisition in the Philadelphia-Camden-Wilmington metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Philadelphia-Camden-Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.