Beauty and personal care · County · New Jersey
Salons, barbers and spas in Mercer County, NJ
How Mercer County, NJ compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #988 of 2,385 scored counties
#12 of 21 scored counties in New Jersey
- Listings
- 623
- 101 chain locations (16%)
- Official establishments
- 272
- +0.7% since 2019
- Household spending a year
- $165.9M
- On personal care products and services · $1,151 a household
- Spending per listing
- $266K
- 25% above the U.S.
- Listings per 10k households
- 43.2
- 8% below the U.S.
- Population, 2025
- 399,289
- +3.3% since 2020
See the salons, barbers and spas around any address in Mercer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 623 salons, barbers and spas in Mercer County. Chain locations make up 16% of them, against 15% across the U.S. That comes to 43.2 for every 10,000 households, 8% below the U.S. rate of 47.2.
Household spending on personal care products and services in Mercer County comes to about $165.9M a year: $1,151 per household, 15% above the U.S. average. That is about $266K of household spending for each business on map listings, 25% above the U.S. figure of $213K.
In 2023, official counts showed 272 businesses with payroll in Mercer County classed as personal care services, up 0.7% from 2019. That is one for every 530 households, against one for every 804 across the U.S. Another 861 one-person businesses have no payroll, by official counts. Since fiscal 2022, 15 SBA-backed loans worth $3.4M have gone to businesses classed as personal care services in Mercer County.
Population estimates show Mercer County grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). For salons, barbers and spas, Mercer County has a Groundwork market score of 53 (upper middle): #988 of 2,385 scored counties and #12 of 21 scored counties in New Jersey.
How Mercer County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.2 | 45.5 | 47.2 |
| Spending per listing | $266K | $256K | $213K |
| Households per official establishment | 530 | 465 | 804 |
| Official establishment growth, 2019–2023 | +0.7% | +4.1% | +14.1% |
| Population growth, 2020–2025 | +3.3% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,151 | $1,166 | $1,005 |
| Median household income | $100,645 | $103,556 | $80,734 |
| Groundwork market score | 53 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 270 → 272+0.7% over the period
- Employees, 2023
- 1,555
- Annual payroll, 2023
- $42.5M
- One-person businesses, 2023
- 861Businesses with no payroll
- Map listings, September 2026
- 623101 chain locations
- Listings at the U.S. rate for this spending
- 780The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 15
- Amount
- $3.4M
SBA-backed loans to businesses classed as personal care services in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 399,289+3.3% since 2020
- Households
- 144,114
- Median age
- 40.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 225 sq. mi.
- People per square mile
- 1,719
- Median household income
- $100,645+24.2% vs. 2015–2019, before inflation
- Average household income
- $142,372
- Median home value
- $377,700
- Jobs located here
- 262,034
- Daytime population
- 469,892Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for salons, barbers and spas, numbered among those based in New Jersey, with Mercer County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, NJ | 65 | 166 | 28.7 | $422K | +2.9% | #447 of 2,385 |
| 2Ocean County, NJ | 63 | 778 | 31.9 | $337K | +5.6% | #526 of 2,385 |
| 3Hunterdon County, NJ | 62 | 179 | 35.2 | $383K | +2.3% | #552 of 2,385 |
| 4Warren County, NJ | 62 | 143 | 31.5 | $350K | +3.2% | #558 of 2,385 |
| 5Salem County, NJ | 61 | 61 | 24.6 | $406K | +2.3% | #590 of 2,385 |
| 6Burlington County, NJ | 60 | 694 | 39.2 | $303K | +4.3% | #643 of 2,385 |
| 7Middlesex County, NJ | 58 | 1,186 | 38.5 | $311K | +2.6% | #739 of 2,385 |
| 8Somerset County, NJ | 58 | 596 | 45.6 | $297K | +3.5% | #743 of 2,385 |
| 9Hudson County, NJ | 55 | 1,159 | 38.7 | $289K | +1.8% | #883 of 2,385 |
| 10Morris County, NJ | 55 | 922 | 47.7 | $280K | +3.2% | #888 of 2,385 |
| 12Mercer County, NJ | 53 | 623 | 43.2 | $266K | +3.3% | #988 of 2,385 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons60
- Barbershops46
- Nail salons59
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Mercer County, NJ?
There are 623 salons, barbers and spas on map listings in Mercer County as of September 2026. 101 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 272 businesses with payroll classed as personal care services in 2023, up 0.7% from 2019. Official counts list 861 one-person businesses without payroll.
How much do households in Mercer County, NJ spend on personal care products and services?
About $165.9M a year, or $1,151 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 623 salons, barbers and spas on map listings, it comes to $266K per business. It is estimated from the incomes of the 144,114 households in Mercer County and national spending patterns by income.
How does Mercer County, NJ compare with the U.S. for salons, barbers and spas?
Mercer County has 43.2 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $266K, 25% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Mercer County would have about 780, against 623 on map listings. There is one business with payroll in the industry for every 530 households, against one for every 804 across the U.S. The official count rose 0.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is Mercer County, NJ growing?
Population estimates put Mercer County at 399,289 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 144,114 households. Median household income in Mercer County is $100,645, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 53 for salons, barbers and spas (upper middle), #988 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.