Beauty and personal care · County · Maryland
Salons, barbers and spas in Wicomico County, MD
Competitor counts, household spending and official business counts for salons, barbers and spas in Wicomico County, MD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,960 of 2,385 scored counties
#21 of 24 scored counties in Maryland
- Listings
- 188
- 29 chain locations (15%)
- Official establishments
- 55
- +5.8% since 2019
- Household spending a year
- $36.5M
- On personal care products and services · $902 a household
- Spending per listing
- $194K
- 9% below the U.S.
- Listings per 10k households
- 46.5
- In line with the U.S.
- Population, 2025
- 106,899
- +3.2% since 2020
See the salons, barbers and spas around any address in Wicomico County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Wicomico County has a Groundwork market score of 35 (lower middle): #1,960 of 2,385 scored counties and #21 of 24 scored counties in Maryland. That puts it in the bottom quarter of counties.
Households in Wicomico County spend about $36.5M a year on personal care products and services, or $902 per household, 10% below the U.S. average. Spread across 188 salons, barbers and spas, that is $194K per business, 9% below the U.S. figure of $213K.
Wicomico County has 188 salons, barbers and spas on map listings as of September 2026. 29 of them (15%) are chain locations, against 15% across the U.S. That is 46.5 per 10,000 households, in line with the U.S. rate of 47.2.
Official counts show 55 businesses with payroll classed as personal care services in Wicomico County in 2023, up 5.8% from 2019. That is one for every 736 households, against one for every 804 across the U.S. Population estimates show Wicomico County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%).
How Wicomico County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wicomico County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.5 | 46.1 | 47.2 |
| Spending per listing | $194K | $232K | $213K |
| Households per official establishment | 736 | 877 | 804 |
| Official establishment growth, 2019–2023 | +5.8% | +11.5% | +14.1% |
| Population growth, 2020–2025 | +3.2% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $902 | $1,072 | $1,005 |
| Median household income | $76,210 | $103,678 | $80,734 |
| Groundwork market score | 35 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 52 → 55+5.8% over the period
- Employees, 2023
- 369
- Annual payroll, 2023
- $12M
- One-person businesses, 2023
- 388Businesses with no payroll
- Map listings, September 2026
- 18829 chain locations
- Listings at the U.S. rate for this spending
- 172The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wicomico County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wicomico County
- Population, 2025 estimate
- 106,899+3.2% since 2020
- Households
- 40,470
- Median age
- 37.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 374 sq. mi.
- People per square mile
- 280
- Median household income
- $76,210+33.8% vs. 2015–2019, before inflation
- Average household income
- $99,023
- Median home value
- $254,700
- Jobs located here
- 43,883
- Daytime population
- 101,796Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wicomico County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for salons, barbers and spas, numbered among those based in Maryland, with Wicomico County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 68 | 111 | 27.3 | $360K | +3.2% | #334 of 2,385 |
| 2Somerset County, MD | 65 | 11 | 13.2 | $598K | +1.7% | #444 of 2,385 |
| 3Queen Anne’s County, MD | 64 | 84 | 42.2 | $264K | +8.8% | #512 of 2,385 |
| 4St. Mary’s County, MD | 63 | 152 | 35.8 | $318K | +2.4% | #532 of 2,385 |
| 5Calvert County, MD | 61 | 117 | 35.0 | $346K | +1.7% | #598 of 2,385 |
| 6Frederick County, MD | 59 | 497 | 47.5 | $245K | +11.0% | #716 of 2,385 |
| 7Montgomery County, MD | 58 | 1,567 | 40.3 | $301K | +1.3% | #742 of 2,385 |
| 8Carroll County, MD | 57 | 255 | 39.7 | $287K | +2.2% | #784 of 2,385 |
| 9Caroline County, MD | 57 | 39 | 31.2 | $272K | +2.5% | #796 of 2,385 |
| 10Harford County, MD | 56 | 397 | 39.0 | $281K | +2.0% | #837 of 2,385 |
| 21Wicomico County, MD | 35 | 188 | 46.5 | $194K | +3.2% | #1,960 of 2,385 |
Other business types in Wicomico County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons40
- Barbershops41
- Nail salons32
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wicomico County, MD?
Map listings as of September 2026 show 188 salons, barbers and spas in Wicomico County. 29 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 55 businesses with payroll classed as personal care services in 2023, up 5.8% from 2019. Official counts also show 388 one-person businesses without payroll.
How much do households in Wicomico County, MD spend on personal care products and services?
About $36.5M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 188 salons, barbers and spas on map listings, it comes to $194K per business. It is estimated from the incomes of the 40,470 households in Wicomico County and national spending patterns by income.
How does Wicomico County, MD compare with the U.S. for salons, barbers and spas?
Wicomico County has 46.5 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $194K, 9% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wicomico County would have about 172, against 188 on map listings. There is one business with payroll in the industry for every 736 households, against one for every 804 across the U.S. The official count rose 5.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Wicomico County, MD growing?
Population estimates put Wicomico County at 106,899 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 40,470 households. The median household income in Wicomico County is $76,210 a year, 6% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wicomico County scores 35 for salons, barbers and spas (lower middle), #1,960 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wicomico County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wicomico County
Screening a site or an acquisition in Wicomico County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.