Beauty and personal care · County · Maryland
Salons, barbers and spas in St. Mary’s County, MD
Competitor counts, household spending and official business counts for salons, barbers and spas in St. Mary’s County, MD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #532 of 2,385 scored counties
#4 of 24 scored counties in Maryland
- Listings
- 152
- 25 chain locations (16%)
- Official establishments
- 47
- +30.6% since 2019
- Household spending a year
- $48.3M
- On personal care products and services · $1,139 a household
- Spending per listing
- $318K
- 50% above the U.S.
- Listings per 10k households
- 35.8
- 24% below the U.S.
- Population, 2025
- 116,692
- +2.4% since 2020
See the salons, barbers and spas around any address in St. Mary’s County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Mary’s County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 152 salons, barbers and spas in St. Mary’s County. Of those, 25 are chain locations, or 16%, against 15% across the U.S. That comes to 35.8 for every 10,000 households, 24% below the U.S. rate of 47.2.
Household spending on personal care products and services in St. Mary’s County comes to about $48.3M a year: $1,139 per household, 13% above the U.S. average. That works out to $318K per business, 50% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in St. Mary’s County was 47 in 2023, up 30.6% from 2019. That is one for every 903 households, against one for every 804 across the U.S. Official counts list 377 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $186K have gone to businesses classed as personal care services in St. Mary’s County.
Population estimates put the population change in St. Mary’s County from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%). For salons, barbers and spas, St. Mary’s County has a Groundwork market score of 63 (upper middle): #532 of 2,385 scored counties and #4 of 24 scored counties in Maryland. That puts it in the top quarter of counties.
How St. Mary’s County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Mary’s County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.8 | 46.1 | 47.2 |
| Spending per listing | $318K | $232K | $213K |
| Households per official establishment | 903 | 877 | 804 |
| Official establishment growth, 2019–2023 | +30.6% | +11.5% | +14.1% |
| Population growth, 2020–2025 | +2.4% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,139 | $1,072 | $1,005 |
| Median household income | $119,446 | $103,678 | $80,734 |
| Groundwork market score | 63 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 47+30.6% over the period
- Employees, 2023
- 237
- Annual payroll, 2023
- $7.1M
- One-person businesses, 2023
- 377Businesses with no payroll
- Map listings, September 2026
- 15225 chain locations
- Listings at the U.S. rate for this spending
- 227The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $186K
SBA-backed loans to businesses classed as personal care services in St. Mary’s County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Mary’s County
- Population, 2025 estimate
- 116,692+2.4% since 2020
- Households
- 42,436
- Median age
- 38.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 359 sq. mi.
- People per square mile
- 321
- Median household income
- $119,446+33.0% vs. 2015–2019, before inflation
- Average household income
- $142,976
- Median home value
- $407,600
- Jobs located here
- 35,732
- Daytime population
- 104,060Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Mary’s County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of St. Mary’s County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for salons, barbers and spas, numbered among those based in Maryland, with St. Mary’s County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 68 | 111 | 27.3 | $360K | +3.2% | #334 of 2,385 |
| 2Somerset County, MD | 65 | 11 | 13.2 | $598K | +1.7% | #444 of 2,385 |
| 3Queen Anne’s County, MD | 64 | 84 | 42.2 | $264K | +8.8% | #512 of 2,385 |
| 4St. Mary’s County, MD | 63 | 152 | 35.8 | $318K | +2.4% | #532 of 2,385 |
| 5Calvert County, MD | 61 | 117 | 35.0 | $346K | +1.7% | #598 of 2,385 |
| 6Frederick County, MD | 59 | 497 | 47.5 | $245K | +11.0% | #716 of 2,385 |
| 7Montgomery County, MD | 58 | 1,567 | 40.3 | $301K | +1.3% | #742 of 2,385 |
| 8Carroll County, MD | 57 | 255 | 39.7 | $287K | +2.2% | #784 of 2,385 |
| 9Caroline County, MD | 57 | 39 | 31.2 | $272K | +2.5% | #796 of 2,385 |
| 10Harford County, MD | 56 | 397 | 39.0 | $281K | +2.0% | #837 of 2,385 |
Other business types in St. Mary’s County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons64
- Barbershops66
- Nail salons57
- Spas and skin care82
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in St. Mary’s County, MD?
There are 152 salons, barbers and spas on map listings in St. Mary’s County as of September 2026. 25 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 47 businesses with payroll classed as personal care services in 2023, up 30.6% from 2019. Official counts also show 377 one-person businesses without payroll.
How much do households in St. Mary’s County, MD spend on personal care products and services?
About $48.3M a year, or $1,139 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 152 salons, barbers and spas on map listings, it comes to $318K per business. It is estimated from the incomes of the 42,436 households in St. Mary’s County and national spending patterns by income.
How does St. Mary’s County, MD compare with the U.S. for salons, barbers and spas?
St. Mary’s County has 35.8 salons, barbers and spas per 10,000 households, 24% below the U.S. rate of 47.2. Spending per business is $318K, 50% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, St. Mary’s County would have about 227, against 152 on map listings. There is one business with payroll in the industry for every 903 households, against one for every 804 across the U.S. The official count rose 30.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is St. Mary’s County, MD growing?
Population estimates put St. Mary’s County at 116,692 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 42,436 households. Median household income in St. Mary’s County is $119,446, 48% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Mary’s County scores 63 for salons, barbers and spas (upper middle), #532 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Mary’s County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in St. Mary’s County
Screening a site or an acquisition in St. Mary’s County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Mary’s County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.