Beauty and personal care · County · Maryland
Salons, barbers and spas in Baltimore city, MD
The salons, barbers and spas in Baltimore city, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #2,028 of 2,385 scored counties
#22 of 24 scored counties in Maryland
- Listings
- 1,067
- 82 chain locations (8%)
- Official establishments
- 160
- +16.8% since 2019
- Household spending a year
- $214.7M
- On personal care products and services · $840 a household
- Spending per listing
- $201K
- 5% below the U.S.
- Listings per 10k households
- 41.7
- 12% below the U.S.
- Population, 2025
- 569,997
- −2.3% since 2020
See the salons, barbers and spas around any address in Baltimore city
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Baltimore city has a Groundwork market score of 33 (lower middle): #2,028 of 2,385 scored counties and #22 of 24 scored counties in Maryland. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 1,067 salons, barbers and spas in Baltimore city. Of those, 82 are chain locations, or 8%, against 15% across the U.S. That comes to 41.7 for every 10,000 households, 12% below the U.S. rate of 47.2.
Households in Baltimore city spend about $214.7M a year on personal care products and services, or $840 per household, 16% below the U.S. average. Spread across 1,067 salons, barbers and spas, that is $201K per business, 5% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Baltimore city was 160 in 2023, up 16.8% from 2019. That is one for every 1,598 households, against one for every 804 across the U.S. Since fiscal 2022, 17 SBA-backed loans worth $1.9M have gone to businesses classed as personal care services in Baltimore city. Between 2020 and 2025, the population of Baltimore city declined 2.3%, against +3.1% for the U.S.
How Baltimore city compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baltimore city | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.7 | 46.1 | 47.2 |
| Spending per listing | $201K | $232K | $213K |
| Households per official establishment | 1,598 | 877 | 804 |
| Official establishment growth, 2019–2023 | +16.8% | +11.5% | +14.1% |
| Population growth, 2020–2025 | −2.3% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $840 | $1,072 | $1,005 |
| Median household income | $62,177 | $103,678 | $80,734 |
| Groundwork market score | 33 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 137 → 160+16.8% over the period
- Employees, 2023
- 722
- Annual payroll, 2023
- $23.4M
- One-person businesses, 2023
- 3,344Businesses with no payroll
- Map listings, September 2026
- 1,06782 chain locations
- Listings at the U.S. rate for this spending
- 1,009The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 17
- Amount
- $1.9M
SBA-backed loans to businesses classed as personal care services in Baltimore city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baltimore city
- Population, 2025 estimate
- 569,997−2.3% since 2020
- Households
- 255,668
- Median age
- 37.5
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.1
- Land area
- 81 sq. mi.
- People per square mile
- 7,082
- Median household income
- $62,177+23.4% vs. 2015–2019, before inflation
- Average household income
- $89,312
- Median home value
- $229,600
- Jobs located here
- 344,611
- Daytime population
- 667,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baltimore city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for salons, barbers and spas, numbered among those based in Maryland, with Baltimore city marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 68 | 111 | 27.3 | $360K | +3.2% | #334 of 2,385 |
| 2Somerset County, MD | 65 | 11 | 13.2 | $598K | +1.7% | #444 of 2,385 |
| 3Queen Anne’s County, MD | 64 | 84 | 42.2 | $264K | +8.8% | #512 of 2,385 |
| 4St. Mary’s County, MD | 63 | 152 | 35.8 | $318K | +2.4% | #532 of 2,385 |
| 5Calvert County, MD | 61 | 117 | 35.0 | $346K | +1.7% | #598 of 2,385 |
| 6Frederick County, MD | 59 | 497 | 47.5 | $245K | +11.0% | #716 of 2,385 |
| 7Montgomery County, MD | 58 | 1,567 | 40.3 | $301K | +1.3% | #742 of 2,385 |
| 8Carroll County, MD | 57 | 255 | 39.7 | $287K | +2.2% | #784 of 2,385 |
| 9Caroline County, MD | 57 | 39 | 31.2 | $272K | +2.5% | #796 of 2,385 |
| 10Harford County, MD | 56 | 397 | 39.0 | $281K | +2.0% | #837 of 2,385 |
| 22Baltimore city, MD | 33 | 1,067 | 41.7 | $201K | −2.3% | #2,028 of 2,385 |
Other business types in Baltimore city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons39
- Barbershops21
- Nail salons47
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Baltimore city, MD?
There are 1,067 salons, barbers and spas on map listings in Baltimore city as of September 2026. 82 of them (8%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 160 businesses with payroll classed as personal care services in 2023, up 16.8% from 2019. Another 3,344 one-person businesses have no payroll, by official counts.
How much do households in Baltimore city, MD spend on personal care products and services?
About $214.7M a year, or $840 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 1,067 salons, barbers and spas on map listings, it comes to $201K per business. It is estimated from the incomes of the 255,668 households in Baltimore city and national spending patterns by income.
How does Baltimore city, MD compare with the U.S. for salons, barbers and spas?
Baltimore city has 41.7 salons, barbers and spas per 10,000 households, 12% below the U.S. rate of 47.2. Spending per business is $201K, 5% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Baltimore city would have about 1,009, against 1,067 on map listings. There is one business with payroll in the industry for every 1,598 households, against one for every 804 across the U.S. The official count rose 16.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Baltimore city, MD growing?
Population estimates put Baltimore city at 569,997 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 255,668 households. Median household income in Baltimore city is $62,177, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baltimore city scores 33 for salons, barbers and spas (lower middle), #2,028 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baltimore city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Baltimore city
Screening a site or an acquisition in Baltimore city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.