Beauty and personal care · County · Maryland
Salons, barbers and spas in Caroline County, MD
The salons, barbers and spas in Caroline County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #796 of 2,385 scored counties
#9 of 24 scored counties in Maryland
- Listings
- 39
- 7 chain locations (18%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $10.6M
- On personal care products and services · $850 a household
- Spending per listing
- $272K
- 28% above the U.S.
- Listings per 10k households
- 31.2
- 34% below the U.S.
- Population, 2025
- 34,116
- +2.5% since 2020
See the salons, barbers and spas around any address in Caroline County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 39 salons, barbers and spas in Caroline County. Of those, 7 are chain locations, or 18%, against 15% across the U.S. That comes to 31.2 for every 10,000 households, 34% below the U.S. rate of 47.2.
Households in Caroline County spend about $10.6M a year on personal care products and services, or $850 per household, 15% below the U.S. average. That is about $272K of household spending for each business on map listings, 28% above the U.S. figure of $213K.
Official counts show 7 businesses with payroll classed as personal care services in Caroline County in 2023. That is one for every 1,785 households, against one for every 804 across the U.S. Another 118 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $14K have gone to businesses classed as personal care services in Caroline County.
Population estimates put the population change in Caroline County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). For salons, barbers and spas, Caroline County has a Groundwork market score of 57 (upper middle): #796 of 2,385 scored counties and #9 of 24 scored counties in Maryland.
How Caroline County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caroline County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.2 | 46.1 | 47.2 |
| Spending per listing | $272K | $232K | $213K |
| Households per official establishment | 1,785 | 877 | 804 |
| Official establishment growth, 2019–2023 | n/a | +11.5% | +14.1% |
| Population growth, 2020–2025 | +2.5% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $850 | $1,072 | $1,005 |
| Median household income | $68,457 | $103,678 | $80,734 |
| Groundwork market score | 57 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 16
- Annual payroll, 2023
- $208K
- One-person businesses, 2023
- 118Businesses with no payroll
- Map listings, September 2026
- 397 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $14K
SBA-backed loans to businesses classed as personal care services in Caroline County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caroline County
- Population, 2025 estimate
- 34,116+2.5% since 2020
- Households
- 12,495
- Median age
- 40.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 319 sq. mi.
- People per square mile
- 105
- Median household income
- $68,457+16.8% vs. 2015–2019, before inflation
- Average household income
- $87,383
- Median home value
- $290,100
- Jobs located here
- 8,855
- Daytime population
- 25,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caroline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for salons, barbers and spas, numbered among those based in Maryland, with Caroline County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 68 | 111 | 27.3 | $360K | +3.2% | #334 of 2,385 |
| 2Somerset County, MD | 65 | 11 | 13.2 | $598K | +1.7% | #444 of 2,385 |
| 3Queen Anne’s County, MD | 64 | 84 | 42.2 | $264K | +8.8% | #512 of 2,385 |
| 4St. Mary’s County, MD | 63 | 152 | 35.8 | $318K | +2.4% | #532 of 2,385 |
| 5Calvert County, MD | 61 | 117 | 35.0 | $346K | +1.7% | #598 of 2,385 |
| 6Frederick County, MD | 59 | 497 | 47.5 | $245K | +11.0% | #716 of 2,385 |
| 7Montgomery County, MD | 58 | 1,567 | 40.3 | $301K | +1.3% | #742 of 2,385 |
| 8Carroll County, MD | 57 | 255 | 39.7 | $287K | +2.2% | #784 of 2,385 |
| 9Caroline County, MD | 57 | 39 | 31.2 | $272K | +2.5% | #796 of 2,385 |
| 10Harford County, MD | 56 | 397 | 39.0 | $281K | +2.0% | #837 of 2,385 |
Other business types in Caroline County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons54
- Barbershops
- Nail salons46
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Caroline County, MD?
There are 39 salons, barbers and spas on map listings in Caroline County as of September 2026. 7 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts list 118 one-person businesses without payroll.
How much do households in Caroline County, MD spend on personal care products and services?
About $10.6M a year, or $850 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 39 salons, barbers and spas on map listings, it comes to $272K per business. It is estimated from the incomes of the 12,495 households in Caroline County and national spending patterns by income.
How does Caroline County, MD compare with the U.S. for salons, barbers and spas?
Caroline County has 31.2 salons, barbers and spas per 10,000 households, 34% below the U.S. rate of 47.2. Spending per business is $272K, 28% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Caroline County would have about 50, against 39 on map listings. There is one business with payroll in the industry for every 1,785 households, against one for every 804 across the U.S.
How fast is Caroline County, MD growing?
Population estimates put Caroline County at 34,116 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 12,495 households. Median household income in Caroline County is $68,457, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caroline County scores 57 for salons, barbers and spas (upper middle), #796 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caroline County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Caroline County
Screening a site or an acquisition in Caroline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.