Beauty and personal care · County · Maryland
Salons, barbers and spas in Calvert County, MD
How Calvert County, MD compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #598 of 2,385 scored counties
#5 of 24 scored counties in Maryland
- Listings
- 117
- 24 chain locations (21%)
- Official establishments
- 49
- +36.1% since 2019
- Household spending a year
- $40.5M
- On personal care products and services · $1,209 a household
- Spending per listing
- $346K
- 63% above the U.S.
- Listings per 10k households
- 35.0
- 26% below the U.S.
- Population, 2025
- 94,484
- +1.7% since 2020
See the salons, barbers and spas around any address in Calvert County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,209 per household (20% above the U.S. average), households in Calvert County spend about $40.5M a year on personal care products and services. That works out to $346K per business, 63% above the U.S. figure of $213K.
Calvert County has 117 salons, barbers and spas on map listings as of September 2026. Of those, 24 are chain locations, or 21%, against 15% across the U.S. That comes to 35.0 for every 10,000 households, 26% below the U.S. rate of 47.2.
In 2023, official counts showed 49 businesses with payroll in Calvert County classed as personal care services, up 36.1% from 2019. That is one for every 683 households, against one for every 804 across the U.S. Another 231 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $281K have gone to businesses classed as personal care services in Calvert County.
Population estimates show Calvert County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Calvert County scores 61 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #598 of 2,385 scored counties and #5 of 24 scored counties in Maryland.
How Calvert County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Calvert County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.0 | 46.1 | 47.2 |
| Spending per listing | $346K | $232K | $213K |
| Households per official establishment | 683 | 877 | 804 |
| Official establishment growth, 2019–2023 | +36.1% | +11.5% | +14.1% |
| Population growth, 2020–2025 | +1.7% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,209 | $1,072 | $1,005 |
| Median household income | $133,922 | $103,678 | $80,734 |
| Groundwork market score | 61 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 49+36.1% over the period
- Employees, 2023
- 284
- Annual payroll, 2023
- $9.4M
- One-person businesses, 2023
- 231Businesses with no payroll
- Map listings, September 2026
- 11724 chain locations
- Listings at the U.S. rate for this spending
- 190The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $281K
SBA-backed loans to businesses classed as personal care services in Calvert County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Calvert County
- Population, 2025 estimate
- 94,484+1.7% since 2020
- Households
- 33,465
- Median age
- 41.1
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.3
- Land area
- 213 sq. mi.
- People per square mile
- 442
- Median household income
- $133,922+22.5% vs. 2015–2019, before inflation
- Average household income
- $158,598
- Median home value
- $460,200
- Jobs located here
- 21,372
- Daytime population
- 79,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Calvert County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for salons, barbers and spas, numbered among those based in Maryland, with Calvert County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 68 | 111 | 27.3 | $360K | +3.2% | #334 of 2,385 |
| 2Somerset County, MD | 65 | 11 | 13.2 | $598K | +1.7% | #444 of 2,385 |
| 3Queen Anne’s County, MD | 64 | 84 | 42.2 | $264K | +8.8% | #512 of 2,385 |
| 4St. Mary’s County, MD | 63 | 152 | 35.8 | $318K | +2.4% | #532 of 2,385 |
| 5Calvert County, MD | 61 | 117 | 35.0 | $346K | +1.7% | #598 of 2,385 |
| 6Frederick County, MD | 59 | 497 | 47.5 | $245K | +11.0% | #716 of 2,385 |
| 7Montgomery County, MD | 58 | 1,567 | 40.3 | $301K | +1.3% | #742 of 2,385 |
| 8Carroll County, MD | 57 | 255 | 39.7 | $287K | +2.2% | #784 of 2,385 |
| 9Caroline County, MD | 57 | 39 | 31.2 | $272K | +2.5% | #796 of 2,385 |
| 10Harford County, MD | 56 | 397 | 39.0 | $281K | +2.0% | #837 of 2,385 |
Other business types in Calvert County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons68
- Barbershops75
- Nail salons47
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Calvert County, MD?
Map listings as of September 2026 show 117 salons, barbers and spas in Calvert County. 24 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 49 businesses with payroll classed as personal care services in 2023, up 36.1% from 2019. Official counts list 231 one-person businesses without payroll.
How much do households in Calvert County, MD spend on personal care products and services?
About $40.5M a year, or $1,209 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 117 salons, barbers and spas on map listings, it comes to $346K per business. It is estimated from the incomes of the 33,465 households in Calvert County and national spending patterns by income.
How does Calvert County, MD compare with the U.S. for salons, barbers and spas?
Calvert County has 35.0 salons, barbers and spas per 10,000 households, 26% below the U.S. rate of 47.2. Spending per business is $346K, 63% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Calvert County would have about 190, against 117 on map listings. There is one business with payroll in the industry for every 683 households, against one for every 804 across the U.S. The official count rose 36.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is Calvert County, MD growing?
Population estimates put Calvert County at 94,484 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,465 households. The median household income in Calvert County is $133,922 a year, 66% above the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Calvert County scores 61 for salons, barbers and spas (upper middle), #598 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Calvert County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Calvert County
Screening a site or an acquisition in Calvert County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.