State profile · 56 business types

Maryland market data

How Maryland compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 6,265,347; +1.4% since 2020
Households: 2,362,928
Median household income: $103,678; +22.3% vs. 2015–2019, before inflation
Median home value: $419,900
Jobs located here: 2,613,229

A site report maps the competitors on map listings around any address in Maryland by name and distance, and the households and spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Maryland has an estimated 6,265,347 people and 2,362,928 households. Population estimates put the population change in Maryland from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). Median household income in Maryland is $103,678, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.

Relative to the U.S., household spending in Maryland runs highest on lawn care, cleaning and other household services (an index of 124, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (95).

By the Groundwork market score, Maryland’s highest ranks among the 50 states and DC are for coffee shops and cafes (#2), pet stores (#2) and sit-down restaurants (#2).

Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.8 times the U.S. rate) and lowest for oil change and quick-lube shops (43% below the U.S. rate).

All 56 business types in Maryland

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Maryland: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	22,605	95.7	87	$481K	10,438	74	#3 of 51
Sit-down restaurants	13,270	56.2	92	$820K	3,803	80	#2 of 51
Fast food and sandwich shops	2,853	12.1	91	$3.8M	5,487	58	#20 of 51
Pizza	1,746	7.4	93	$6.2M	5,487	58	#15 of 51
Coffee shops and cafes	1,792	7.6	69	$6.1M	1,078	82	#2 of 51
Bakeries and dessert shops	2,241	9.5	97	$4.9M	1,219	73	#3 of 51
Groceries and convenience
Grocery and convenience stores	3,817	16.2	87	$4.2M	2,093	61	#11 of 51
Grocery stores	1,497	6.3	93	$10.6M	1,256	55	#19 of 51
Convenience stores	1,578	6.7	84	$10.1M	837	59	#14 of 51
Auto
Auto repair and car care	7,452	31.5	88	$288K	3,219	54	#22 of 51
Auto repair shops	4,769	20.2	94	$450K	2,388	41	#39 of 51
Collision repair and body shops	698	3.0	97	$3.1M	533	48	#28 of 51
Car washes and detailing	726	3.1	82	$3M	288	61	#12 of 51
Tire shops	709	3.0	79	$3M	289	57	#22 of 51
Oil change and quick lube	100	0.4	57	$21.5M	112	62	#15 of 50
Gas stations	1,801	7.6	70	$3.6M	1,388	73	#5 of 51
Insurance agencies	2,898	12.3	79	$1.9M	1,855	73	#7 of 51
Beauty and personal care
Salons, barbers and spas	10,901	46.1	98	$232K	2,693	50	#23 of 51
Hair salons	5,546	23.5	100	$457K	1,481	50	#24 of 51
Barbershops	1,288	5.5	104	$2M	129	45	#29 of 51
Nail salons	1,504	6.4	107	$1.7M	591	42	#35 of 51
Spas and skin care	2,271	9.6	83	$1.1M	448	67	#3 of 51
Fitness and classes
Gyms, studios and classes	3,208	13.6	91	$768K	1,394	62	#9 of 51
Gyms	1,569	6.6	87	$1.6M	704	65	#6 of 51
Yoga, Pilates and fitness studios	497	2.1	88	$5M	704	60	#12 of 51
Martial arts and dance studios	1,142	4.8	98	$2.2M	690	50	#27 of 51
Health care
Doctors, dentists and clinics	20,934	88.6	105	$149K	8,633	42	#32 of 51
Dentists and orthodontists	3,156	13.4	102	$990K	2,561	39	#37 of 51
Primary care and pediatrics	1,662	7.0	97	$1.9M	4,091	39	#35 of 51
Urgent care and walk-in clinics	327	1.4	280	$9.6M	225	23	#49 of 50
Chiropractors	783	3.3	61	$4M	431	75	#2 of 51
Physical therapy	1,615	6.8	126	$1.9M	1,030	33	#39 of 51
Optometrists and eye care	965	4.1	100	$3.2M	295	59	#15 of 51
Pets
Pet businesses	2,024	8.6	83	$1.3M	1,128	80	#4 of 51
Veterinarians	725	3.1	94	$3.6M	576	74	#7 of 51
Pet grooming and boarding	664	2.8	78	$4M	412	76	#5 of 51
Pet stores	374	1.6	80	$7.1M	140	81	#2 of 51
Child care
Child care and preschools	1,678	7.1	122	$924K	1,505	52	#25 of 51
Clothing and laundry
Clothing, shoes and laundry	5,010	21.2	91	$1.1M	2,401	60	#16 of 51
Clothing and shoe stores	3,499	14.8	91	$1.5M	1,793	60	#16 of 51
Laundromats	309	1.3	81	$17.5M	219	60	#15 of 51
Dry cleaners	330	1.4	108	$16.3M	389	39	#37 of 51
Home services
Home repair trades	2,882	12.2	98	$2.8M	3,771	66	#8 of 51
HVAC and plumbing	1,478	6.3	100	$5.5M	1,986	65	#9 of 51
Electricians	636	2.7	108	$12.8M	1,444	62	#14 of 51
Roofing and gutters	768	3.3	92	$10.6M	341	71	#8 of 51
Lawn, cleaning and pest control	2,039	8.6	102	$2M	3,825	69	#6 of 51
Landscaping and lawn care	1,149	4.9	102	$3.6M	2,052	69	#10 of 51
House cleaning	588	2.5	114	$7.1M	1,550	61	#12 of 51
Pest control	302	1.3	93	$13.8M	223	70	#8 of 51
Real estate
Real estate	9,548	40.4	105	100 (index)	5,202	44	#30 of 51
Real estate agents and brokers	7,521	31.8	104	101 (index)	2,264	48	#28 of 51
Property management	805	3.4	113	92 (index)	1,538	35	#44 of 51
Mortgage brokers and lenders	1,078	4.6	107	98 (index)	557	39	#36 of 51
Home inspectors	144	0.6	100	109 (index)	136	48	#28 of 50
Funeral services
Funeral homes	370	1.6	76	$912K	215	65	#14 of 51

Markets in Maryland

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Maryland growing?

Population estimates put Maryland at 6,265,347 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 2,362,928 households. Median household income rose 22.3% from the 2015–2019 survey, before inflation.

How much do households in Maryland spend?

Households in Maryland spend about $41.3B a year on rent and homeowner costs, $15.9B on groceries and $10.9B on food away from home. Set against the U.S., households in Maryland spend the most on lawn care, cleaning and other household services (an index of 124, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (95).

Which business types rank highest in Maryland?

Among the 50 states and DC, Maryland ranks highest for coffee shops and cafes (#2), pet stores (#2) and sit-down restaurants (#2) by the Groundwork market score.

How does Maryland compare with the U.S.?

The median household income in Maryland is $103,678 a year, 28% above the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $419,900, against $332,700 for the U.S. For its number of households, Maryland has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.8 times the U.S. rate) and the fewest for oil change and quick-lube shops (43% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Maryland. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

Screening a site or an acquisition in Maryland?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans

Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.