Beauty and personal care · Metro area · Virginia
Spas and skin care studios in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area
How the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #313 of 387 scored metro areas
#9 of 9 scored metro areas based in Virginia
- Listings
- 747
- 63 chain locations (8%)
- Official establishments
- 196
- +28.0% since 2019
- Household spending a year
- $670M
- On personal care products and services · $947 a household
- Spending per listing
- $897K
- 2% above the U.S.
- Listings per 10k households
- 10.6
- 8% below the U.S.
- Population, 2025
- 1,797,213
- +0.9% since 2020
See the spas and skin care studios around any address in the Virginia Beach-Chesapeake-Norfolk metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in the Virginia Beach-Chesapeake-Norfolk metro area is 37 (lower middle), #313 of 387 scored metro areas and #9 of 9 scored metro areas based in Virginia. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 747 spas and skin care studios in the Virginia Beach-Chesapeake-Norfolk metro area. Chain locations make up 8% of them, against 10% across the U.S. That is 10.6 per 10,000 households, 8% below the U.S. rate of 11.5.
Household spending on personal care products and services in the Virginia Beach-Chesapeake-Norfolk metro area comes to about $670M a year: $947 per household, 6% below the U.S. average. That is about $897K of household spending for each studio on map listings, 2% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 196 businesses with payroll in the Virginia Beach-Chesapeake-Norfolk metro area classed as other personal care services, up 28.0% from 2019. That is one for every 3,609 households, against one for every 4,055 across the U.S. Since fiscal 2022, 14 SBA-backed loans worth $11.7M have gone to businesses classed as other personal care services in the Virginia Beach-Chesapeake-Norfolk metro area. Population estimates show the Virginia Beach-Chesapeake-Norfolk metro area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Virginia Beach-Chesapeake-Norfolk metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Virginia Beach-Chesapeake-Norfolk metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 10.0 | 11.5 |
| Spending per listing | $897K | $1M | $876K |
| Households per official establishment | 3,609 | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | +28.0% | +28.9% | +29.8% |
| Population growth, 2020–2025 | +0.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $947 | $1,023 | $1,005 |
| Median household income | $82,330 | $93,170 | $80,734 |
| Groundwork market score | 37 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 196+28.0% over the period
- Employees, 2023
- 1,157
- Annual payroll, 2023
- $33.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 74763 chain locations
- Listings at the U.S. rate for this spending
- 765The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $11.7M
SBA-backed loans to businesses classed as other personal care services in the Virginia Beach-Chesapeake-Norfolk metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Virginia Beach-Chesapeake-Norfolk metro area
- Population, 2025 estimate
- 1,797,213+0.9% since 2020
- Households
- 707,408
- Median age
- 39.1
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 3,202 sq. mi.
- People per square mile
- 558
- Median household income
- $82,330
- Average household income
- $108,120
- Median home value
- $340,900
- Jobs located here
- 729,464
- Daytime population
- 1,773,219Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Virginia Beach-Chesapeake-Norfolk metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for spas and skin care studios, numbered among those based in Virginia (a market based in another state is listed without a number), with the Virginia Beach-Chesapeake-Norfolk metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 64 | 2,521 | 10.6 | $1.1M | +3.3% | #65 of 387 |
| 1Winchester, VA-WV | 61 | 54 | 9.7 | $984K | +6.5% | #90 of 387 |
| 2Charlottesville, VA | 59 | 84 | 9.3 | $1.1M | +3.1% | #105 of 387 |
| 3Staunton-Stuarts Draft, VA | 59 | 46 | 8.8 | $980K | +3.2% | #108 of 387 |
| 4Richmond, VA | 57 | 500 | 9.4 | $1M | +5.5% | #120 of 387 |
| 5Blacksburg-Christiansburg-Radford, VA | 56 | 42 | 6.0 | $1.4M | −0.1% | #128 of 387 |
| 6Lynchburg, VA | 51 | 91 | 8.8 | $963K | +2.9% | #183 of 387 |
| 7Harrisonburg, VA | 46 | 38 | 7.6 | $1.2M | +3.5% | #223 of 387 |
| Kingsport-Bristol, TN-VA | 45 | 113 | 8.6 | $920K | +2.3% | #233 of 387 |
| 8Roanoke, VA | 42 | 105 | 8.0 | $1.1M | +0.4% | #260 of 387 |
| 9Virginia Beach-Chesapeake-Norfolk, VA-NC | 37 | 747 | 10.6 | $897K | +0.9% | #313 of 387 |
Other business types in the Virginia Beach-Chesapeake-Norfolk metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons32
- Barbershops33
- Nail salons28
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area?
The Virginia Beach-Chesapeake-Norfolk metro area has 747 spas and skin care studios on map listings as of September 2026. 63 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 196 businesses with payroll classed as other personal care services in 2023, up 28.0% from 2019.
How much do households in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area spend on personal care products and services?
About $670M a year, or $947 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 747 spas and skin care studios on map listings, it comes to $897K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 707,408 households in the Virginia Beach-Chesapeake-Norfolk metro area and national spending patterns by income.
How does the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area compare with the U.S. for spas and skin care studios?
The Virginia Beach-Chesapeake-Norfolk metro area has 10.6 spas and skin care studios per 10,000 households, 8% below the U.S. rate of 11.5. Spending per studio is $897K, 2% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Virginia Beach-Chesapeake-Norfolk metro area would have about 765, against 747 on map listings. There is one business with payroll in the industry for every 3,609 households, against one for every 4,055 across the U.S. The official count rose 28.0% from 2019 to 2023, against +29.8% for the U.S.
How fast is the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area growing?
Population estimates put the Virginia Beach-Chesapeake-Norfolk metro area at 1,797,213 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 707,408 households. Median household income in the Virginia Beach-Chesapeake-Norfolk metro area is $82,330, 2% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Virginia Beach-Chesapeake-Norfolk metro area scores 37 for spas and skin care studios (lower middle), #313 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Virginia Beach-Chesapeake-Norfolk metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Virginia Beach-Chesapeake-Norfolk metro area
Screening a site or an acquisition in the Virginia Beach-Chesapeake-Norfolk metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.