Beauty and personal care · County · Virginia
Spas and skin care studios in Lexington city, VA
How Lexington city, VA compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.9M
- On personal care products and services · $887 a household
- Spending per listing
- $277K
- 68% below the U.S.
- Listings per 10k households
- 32.0
- 2.8 times the U.S.
- Population, 2025
- 7,769
- +6.2% since 2020
See the spas and skin care studios around any address in Lexington city
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lexington city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Lexington city comes to about $1.9M a year: $887 per household, 12% below the U.S. average. Spread across 7 spas and skin care studios, that is $277K per studio, 68% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Lexington city has 7 spas and skin care studios on map listings as of September 2026. 2 of them (29%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 32.0, 2.8 times the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Lexington city, since they leave out counts under 3.
Population estimates put the population change in Lexington city from 2020 to 2025 at +6.2%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Lexington city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lexington city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.0 | 10.0 | 11.5 |
| Spending per listing | $277K | $1M | $876K |
| Households per official establishment | n/a | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +6.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $887 | $1,023 | $1,005 |
| Median household income | $84,517 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Lexington city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lexington city
- Population, 2025 estimate
- 7,769+6.2% since 2020
- Households
- 2,187
- Median age
- 36.2
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 3 sq. mi.
- People per square mile
- 3,011
- Median household income
- $84,517
- Average household income
- $96,459
- Median home value
- $275,200
- Jobs located here
- 6,124
- Daytime population
- 11,251Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lexington city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Lexington city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for spas and skin care studios, numbered among those based in Virginia, with Lexington city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $2.1M | +21.2% | #1 of 1,769 |
| 2King George County, VA | 91 | 6 | 5.9 | $1.9M | +10.5% | #8 of 1,769 |
| 3Louisa County, VA | 89 | 5 | 3.2 | $3M | +13.6% | #13 of 1,769 |
| 4Frederick County, VA | 89 | 15 | 4.2 | $2.4M | +8.8% | #14 of 1,769 |
| 5Powhatan County, VA | 87 | 7 | 6.2 | $1.8M | +7.0% | #18 of 1,769 |
| 6Suffolk city, VA | 80 | 22 | 5.8 | $1.7M | +10.4% | #64 of 1,769 |
| 7Rockingham County, VA | 79 | 15 | 4.6 | $2M | +6.6% | #70 of 1,769 |
| 8Orange County, VA | 78 | 9 | 6.1 | $1.7M | +10.1% | #89 of 1,769 |
| 9Isle of Wight County, VA | 77 | 11 | 7.0 | $1.4M | +6.7% | #101 of 1,769 |
| 10Spotsylvania County, VA | 76 | 44 | 8.4 | $1.3M | +10.5% | #112 of 1,769 |
| Lexington city, VA | Not scored | 7 | 32.0 | $277K | +6.2% |
Other business types in Lexington city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Lexington city, VA?
Map listings as of September 2026 show 7 spas and skin care studios in Lexington city. 2 of them (29%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Lexington city: counts under 3 are left out.
How much do households in Lexington city, VA spend on personal care products and services?
About $1.9M a year, or $887 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 7 spas and skin care studios on map listings, it comes to $277K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 2,187 households in Lexington city and national spending patterns by income.
How does Lexington city, VA compare with the U.S. for spas and skin care studios?
Lexington city has 32.0 spas and skin care studios per 10,000 households, 2.8 times the U.S. rate of 11.5. Spending per studio is $277K, 68% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Lexington city would have about 2, against 7 on map listings.
How fast is Lexington city, VA growing?
Population estimates put Lexington city at 7,769 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 2,187 households. The median household income in Lexington city is $84,517 a year, 5% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lexington city. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Lexington city
Screening a site or an acquisition in Lexington city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lexington city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.