Beauty and personal care · Small-town market · Virginia
Spas and skin care studios in the Lake of the Woods, VA area
How the Lake of the Woods, VA area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #20 of 504 scored small-town markets
#1 of 3 scored small-town markets based in Virginia
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $14.9M
- On personal care products and services · $1,006 a household
- Spending per listing
- $1.7M
- 90% above the U.S.
- Listings per 10k households
- 6.1
- 47% below the U.S.
- Population, 2025
- 40,083
- +10.1% since 2020
See the spas and skin care studios around any address in the Lake of the Woods area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, the Lake of the Woods area has a Groundwork market score of 77 (high): #20 of 504 scored small-town markets and #1 of 3 scored small-town markets based in Virginia. That puts it in the top 10% of small-town markets for spas and skin care studios.
Household spending on personal care products and services in the Lake of the Woods area comes to about $14.9M a year: $1,006 per household, in line with the U.S. average. That works out to $1.7M per studio, 90% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Lake of the Woods area has 9 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 6.1, 47% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in the Lake of the Woods area was 3 in 2023. That is one for every 4,952 households, against one for every 4,055 across the U.S. Population estimates show the Lake of the Woods area grew 10.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Lake of the Woods area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lake of the Woods area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.1 | 10.0 | 11.5 |
| Spending per listing | $1.7M | $1M | $876K |
| Households per official establishment | 4,952 | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +10.1% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,006 | $1,023 | $1,005 |
| Median household income | $94,008 | $93,170 | $80,734 |
| Groundwork market score | 77 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $202K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Lake of the Woods area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lake of the Woods area
- Population, 2025 estimate
- 40,083+10.1% since 2020
- Households
- 14,856
- Median age
- 42.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 341 sq. mi.
- People per square mile
- 111
- Median household income
- $94,008
- Average household income
- $115,533
- Median home value
- $364,200
- Jobs located here
- 9,522
- Daytime population
- 31,111Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lake of the Woods area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for spas and skin care studios, numbered among those based in Virginia (a market based in another state is listed without a number), with the Lake of the Woods area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 77 | 9 | 6.1 | $1.7M | +10.1% | #20 of 504 |
| 2Danville, VA | 39 | 31 | 7.0 | $1M | −1.7% | #379 of 504 |
| 3Martinsville, VA | 21 | 21 | 7.8 | $930K | −1.9% | #481 of 504 |
| Bluefield, WV-VA | 20 | 32 | 7.9 | $946K | −3.8% | #484 of 504 |
Other business types in the Lake of the Woods area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas76
- Hair salons78
- Barbershops90
- Nail salons76
- Spas and skin care77
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Lake of the Woods, VA area?
Map listings as of September 2026 show 9 spas and skin care studios in the Lake of the Woods area. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in the Lake of the Woods, VA area spend on personal care products and services?
About $14.9M a year, or $1,006 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 9 spas and skin care studios on map listings, it comes to $1.7M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 14,856 households in the Lake of the Woods area and national spending patterns by income.
How does the Lake of the Woods, VA area compare with the U.S. for spas and skin care studios?
The Lake of the Woods area has 6.1 spas and skin care studios per 10,000 households, 47% below the U.S. rate of 11.5. Spending per studio is $1.7M, 90% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Lake of the Woods area would have about 17, against 9 on map listings. There is one business with payroll in the industry for every 4,952 households, against one for every 4,055 across the U.S.
How fast is the Lake of the Woods, VA area growing?
Population estimates put the Lake of the Woods area at 40,083 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 14,856 households. The median household income in the Lake of the Woods area is $94,008 a year, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lake of the Woods area scores 77 for spas and skin care studios (high), #20 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lake of the Woods area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Lake of the Woods area
Screening a site or an acquisition in the Lake of the Woods area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.