Beauty and personal care · County · Virginia
Spas and skin care studios in Hanover County, VA
The spas and skin care studios in Hanover County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #398 of 1,769 scored counties
#21 of 71 scored counties in Virginia
- Listings
- 42
- 5 chain locations (12%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $46.8M
- On personal care products and services · $1,097 a household
- Spending per listing
- $1.1M
- 27% above the U.S.
- Listings per 10k households
- 9.8
- 15% below the U.S.
- Population, 2025
- 116,423
- +5.6% since 2020
See the spas and skin care studios around any address in Hanover County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Hanover County spend about $46.8M a year on personal care products and services, or $1,097 per household, 9% above the U.S. average. Spread across 42 spas and skin care studios, that is $1.1M per studio, 27% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 42 spas and skin care studios on map listings in Hanover County as of September 2026. Chain locations make up 12% of them, against 10% across the U.S. That comes to 9.8 for every 10,000 households, 15% below the U.S. rate of 11.5.
In 2023, official counts showed 10 businesses with payroll in Hanover County classed as other personal care services. That is one for every 4,269 households, against one for every 4,055 across the U.S.
Population estimates put the population change in Hanover County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). For spas and skin care studios, Hanover County has a Groundwork market score of 64 (upper middle): #398 of 1,769 scored counties and #21 of 71 scored counties in Virginia. That puts it in the top quarter of counties.
How Hanover County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hanover County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.8 | 10.0 | 11.5 |
| Spending per listing | $1.1M | $1M | $876K |
| Households per official establishment | 4,269 | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +5.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,097 | $1,023 | $1,005 |
| Median household income | $112,805 | $93,170 | $80,734 |
| Groundwork market score | 64 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 10
- Employees, 2023
- 75
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 425 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Hanover County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hanover County
- Population, 2025 estimate
- 116,423+5.6% since 2020
- Households
- 42,688
- Median age
- 43.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 468 sq. mi.
- People per square mile
- 241
- Median household income
- $112,805+26.2% vs. 2015–2019, before inflation
- Average household income
- $139,805
- Median home value
- $400,400
- Jobs located here
- 61,897
- Daytime population
- 116,596Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hanover County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for spas and skin care studios, numbered among those based in Virginia, with Hanover County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $2.1M | +21.2% | #1 of 1,769 |
| 2King George County, VA | 91 | 6 | 5.9 | $1.9M | +10.5% | #8 of 1,769 |
| 3Louisa County, VA | 89 | 5 | 3.2 | $3M | +13.6% | #13 of 1,769 |
| 4Frederick County, VA | 89 | 15 | 4.2 | $2.4M | +8.8% | #14 of 1,769 |
| 5Powhatan County, VA | 87 | 7 | 6.2 | $1.8M | +7.0% | #18 of 1,769 |
| 6Suffolk city, VA | 80 | 22 | 5.8 | $1.7M | +10.4% | #64 of 1,769 |
| 7Rockingham County, VA | 79 | 15 | 4.6 | $2M | +6.6% | #70 of 1,769 |
| 8Orange County, VA | 78 | 9 | 6.1 | $1.7M | +10.1% | #89 of 1,769 |
| 9Isle of Wight County, VA | 77 | 11 | 7.0 | $1.4M | +6.7% | #101 of 1,769 |
| 10Spotsylvania County, VA | 76 | 44 | 8.4 | $1.3M | +10.5% | #112 of 1,769 |
| 21Hanover County, VA | 64 | 42 | 9.8 | $1.1M | +5.6% | #398 of 1,769 |
Other business types in Hanover County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons55
- Barbershops69
- Nail salons51
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Hanover County, VA?
As of September 2026, map listings count 42 spas and skin care studios in Hanover County. 5 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 10 businesses with payroll classed as other personal care services in 2023.
How much do households in Hanover County, VA spend on personal care products and services?
About $46.8M a year, or $1,097 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 42 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 42,688 households in Hanover County and national spending patterns by income.
How does Hanover County, VA compare with the U.S. for spas and skin care studios?
Hanover County has 9.8 spas and skin care studios per 10,000 households, 15% below the U.S. rate of 11.5. Spending per studio is $1.1M, 27% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Hanover County would have about 54, against 42 on map listings. There is one business with payroll in the industry for every 4,269 households, against one for every 4,055 across the U.S.
How fast is Hanover County, VA growing?
Population estimates put Hanover County at 116,423 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 42,688 households. The median household income in Hanover County is $112,805 a year, 40% above the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hanover County scores 64 for spas and skin care studios (upper middle), #398 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hanover County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Hanover County
Screening a site or an acquisition in Hanover County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.