Beauty and personal care · Metro area · Virginia
Spas and skin care studios in the Staunton-Stuarts Draft, VA metro area
How the Staunton-Stuarts Draft, VA metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #108 of 387 scored metro areas
#3 of 9 scored metro areas based in Virginia
- Listings
- 46
- 3 chain locations (7%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $45.1M
- On personal care products and services · $863 a household
- Spending per listing
- $980K
- 12% above the U.S.
- Listings per 10k households
- 8.8
- 23% below the U.S.
- Population, 2025
- 129,692
- +3.2% since 2020
See the spas and skin care studios around any address in the Staunton-Stuarts Draft metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Staunton-Stuarts Draft metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Staunton-Stuarts Draft metro area spend about $45.1M a year on personal care products and services, or $863 per household, 14% below the U.S. average. That works out to $980K per studio, 12% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 46 spas and skin care studios on map listings in the Staunton-Stuarts Draft metro area as of September 2026. 3 of them (7%) are chain locations, against 10% across the U.S. That is 8.8 per 10,000 households, 23% below the U.S. rate of 11.5.
Official counts show 6 businesses with payroll classed as other personal care services in the Staunton-Stuarts Draft metro area in 2023. That is one for every 8,706 households, against one for every 4,055 across the U.S.
Population estimates put the population change in the Staunton-Stuarts Draft metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in the Staunton-Stuarts Draft metro area is 59 (upper middle), #108 of 387 scored metro areas and #3 of 9 scored metro areas based in Virginia.
How the Staunton-Stuarts Draft metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Staunton-Stuarts Draft metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 10.0 | 11.5 |
| Spending per listing | $980K | $1M | $876K |
| Households per official establishment | 8,706 | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +3.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $863 | $1,023 | $1,005 |
| Median household income | $73,544 | $93,170 | $80,734 |
| Groundwork market score | 59 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 33
- Annual payroll, 2023
- $537K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 463 chain locations
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Staunton-Stuarts Draft metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Staunton-Stuarts Draft metro area
- Population, 2025 estimate
- 129,692+3.2% since 2020
- Households
- 52,233
- Median age
- 43.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 1,002 sq. mi.
- People per square mile
- 127
- Median household income
- $73,544+28.7% vs. 2015–2019, before inflation
- Average household income
- $90,893
- Median home value
- $284,500
- Jobs located here
- 51,901
- Daytime population
- 117,298Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Staunton-Stuarts Draft metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Staunton-Stuarts Draft metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for spas and skin care studios, numbered among those based in Virginia (a market based in another state is listed without a number), with the Staunton-Stuarts Draft metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 64 | 2,521 | 10.6 | $1.1M | +3.3% | #65 of 387 |
| 1Winchester, VA-WV | 61 | 54 | 9.7 | $984K | +6.5% | #90 of 387 |
| 2Charlottesville, VA | 59 | 84 | 9.3 | $1.1M | +3.1% | #105 of 387 |
| 3Staunton-Stuarts Draft, VA | 59 | 46 | 8.8 | $980K | +3.2% | #108 of 387 |
| 4Richmond, VA | 57 | 500 | 9.4 | $1M | +5.5% | #120 of 387 |
| 5Blacksburg-Christiansburg-Radford, VA | 56 | 42 | 6.0 | $1.4M | −0.1% | #128 of 387 |
| 6Lynchburg, VA | 51 | 91 | 8.8 | $963K | +2.9% | #183 of 387 |
| 7Harrisonburg, VA | 46 | 38 | 7.6 | $1.2M | +3.5% | #223 of 387 |
| Kingsport-Bristol, TN-VA | 45 | 113 | 8.6 | $920K | +2.3% | #233 of 387 |
| 8Roanoke, VA | 42 | 105 | 8.0 | $1.1M | +0.4% | #260 of 387 |
Other business types in the Staunton-Stuarts Draft metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons41
- Barbershops67
- Nail salons55
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Staunton-Stuarts Draft, VA metro area?
As of September 2026, map listings count 46 spas and skin care studios in the Staunton-Stuarts Draft metro area. 3 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 6 businesses with payroll classed as other personal care services in 2023.
How much do households in the Staunton-Stuarts Draft, VA metro area spend on personal care products and services?
About $45.1M a year, or $863 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 46 spas and skin care studios on map listings, it comes to $980K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 52,233 households in the Staunton-Stuarts Draft metro area and national spending patterns by income.
How does the Staunton-Stuarts Draft, VA metro area compare with the U.S. for spas and skin care studios?
The Staunton-Stuarts Draft metro area has 8.8 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $980K, 12% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Staunton-Stuarts Draft metro area would have about 52, against 46 on map listings. There is one business with payroll in the industry for every 8,706 households, against one for every 4,055 across the U.S.
How fast is the Staunton-Stuarts Draft, VA metro area growing?
Population estimates put the Staunton-Stuarts Draft metro area at 129,692 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 52,233 households. The median household income in the Staunton-Stuarts Draft metro area is $73,544 a year, 9% below the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Staunton-Stuarts Draft metro area scores 59 for spas and skin care studios (upper middle), #108 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Staunton-Stuarts Draft metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Staunton-Stuarts Draft metro area
Screening a site or an acquisition in the Staunton-Stuarts Draft metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Staunton-Stuarts Draft metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.