Beauty and personal care · County · Virginia
Spas and skin care studios in Williamsburg city, VA
Competitor counts, household spending and official business counts for spas and skin care studios in Williamsburg city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #1,653 of 1,769 scored counties
#60 of 71 scored counties in Virginia
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $4.5M
- On personal care products and services · $905 a household
- Spending per listing
- $568K
- 35% below the U.S.
- Listings per 10k households
- 15.9
- 38% above the U.S.
- Population, 2025
- 15,861
- +2.6% since 2020
See the spas and skin care studios around any address in Williamsburg city
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Williamsburg city scores 24 (low) on the Groundwork market score for spas and skin care studios, ranking #1,653 of 1,769 scored counties and #60 of 71 scored counties in Virginia. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Williamsburg city comes to about $4.5M a year: $905 per household, 10% below the U.S. average. Spread across 8 spas and skin care studios, that is $568K per studio, 35% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 8 spas and skin care studios on map listings in Williamsburg city as of September 2026. None of them are chain locations, against 10% across the U.S. That is 15.9 per 10,000 households, 38% above the U.S. rate of 11.5.
Official counts show 3 businesses with payroll classed as other personal care services in Williamsburg city in 2023. That is one for every 1,673 households, against one for every 4,055 across the U.S. Population estimates put the population change in Williamsburg city from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%).
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.9 | 10.0 | 11.5 |
| Spending per listing | $568K | $1M | $876K |
| Households per official establishment | 1,673 | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $905 | $1,023 | $1,005 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | 24 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 56
- Annual payroll, 2023
- $956K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for spas and skin care studios, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $2.1M | +21.2% | #1 of 1,769 |
| 2King George County, VA | 91 | 6 | 5.9 | $1.9M | +10.5% | #8 of 1,769 |
| 3Louisa County, VA | 89 | 5 | 3.2 | $3M | +13.6% | #13 of 1,769 |
| 4Frederick County, VA | 89 | 15 | 4.2 | $2.4M | +8.8% | #14 of 1,769 |
| 5Powhatan County, VA | 87 | 7 | 6.2 | $1.8M | +7.0% | #18 of 1,769 |
| 6Suffolk city, VA | 80 | 22 | 5.8 | $1.7M | +10.4% | #64 of 1,769 |
| 7Rockingham County, VA | 79 | 15 | 4.6 | $2M | +6.6% | #70 of 1,769 |
| 8Orange County, VA | 78 | 9 | 6.1 | $1.7M | +10.1% | #89 of 1,769 |
| 9Isle of Wight County, VA | 77 | 11 | 7.0 | $1.4M | +6.7% | #101 of 1,769 |
| 10Spotsylvania County, VA | 76 | 44 | 8.4 | $1.3M | +10.5% | #112 of 1,769 |
| 60Williamsburg city, VA | 24 | 8 | 15.9 | $568K | +2.6% | #1,653 of 1,769 |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas26
- Hair salons30
- Barbershops
- Nail salons
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Williamsburg city, VA?
As of September 2026, map listings count 8 spas and skin care studios in Williamsburg city. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in Williamsburg city, VA spend on personal care products and services?
About $4.5M a year, or $905 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 8 spas and skin care studios on map listings, it comes to $568K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for spas and skin care studios?
Williamsburg city has 15.9 spas and skin care studios per 10,000 households, 38% above the U.S. rate of 11.5. Spending per studio is $568K, 35% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Williamsburg city would have about 5, against 8 on map listings. There is one business with payroll in the industry for every 1,673 households, against one for every 4,055 across the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city scores 24 for spas and skin care studios (low), #1,653 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.