Beauty and personal care · County · Virginia
Spas and skin care studios in Henrico County, VA
Competitor counts, household spending and official business counts for spas and skin care studios in Henrico County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,290 of 1,769 scored counties
#47 of 71 scored counties in Virginia
- Listings
- 176
- 29 chain locations (16%)
- Official establishments
- 43
- +43.3% since 2019
- Household spending a year
- $137.6M
- On personal care products and services · $1,002 a household
- Spending per listing
- $782K
- 11% below the U.S.
- Listings per 10k households
- 12.8
- 11% above the U.S.
- Population, 2025
- 342,775
- +2.3% since 2020
See the spas and skin care studios around any address in Henrico County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Henrico County spend about $137.6M a year on personal care products and services, or $1,002 per household, in line with the U.S. average. That works out to $782K per studio, 11% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Henrico County has 176 spas and skin care studios on map listings as of September 2026. Of those, 29 are chain locations, or 16%, against 10% across the U.S. That comes to 12.8 for every 10,000 households, 11% above the U.S. rate of 11.5.
Official counts show 43 businesses with payroll classed as other personal care services in Henrico County in 2023, up 43.3% from 2019. That is one for every 3,195 households, against one for every 4,055 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $1.1M have gone to businesses classed as other personal care services in Henrico County.
Population estimates show Henrico County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). For spas and skin care studios, Henrico County has a Groundwork market score of 39 (lower middle): #1,290 of 1,769 scored counties and #47 of 71 scored counties in Virginia.
How Henrico County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Henrico County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.8 | 10.0 | 11.5 |
| Spending per listing | $782K | $1M | $876K |
| Households per official establishment | 3,195 | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | +43.3% | +28.9% | +29.8% |
| Population growth, 2020–2025 | +2.3% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,002 | $1,023 | $1,005 |
| Median household income | $88,783 | $93,170 | $80,734 |
| Groundwork market score | 39 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 43+43.3% over the period
- Employees, 2023
- 410
- Annual payroll, 2023
- $13.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 17629 chain locations
- Listings at the U.S. rate for this spending
- 157The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.1M
SBA-backed loans to businesses classed as other personal care services in Henrico County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Henrico County
- Population, 2025 estimate
- 342,775+2.3% since 2020
- Households
- 137,365
- Median age
- 41.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 234 sq. mi.
- People per square mile
- 1,437
- Median household income
- $88,783+26.3% vs. 2015–2019, before inflation
- Average household income
- $125,297
- Median home value
- $359,200
- Jobs located here
- 205,453
- Daytime population
- 374,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henrico County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for spas and skin care studios, numbered among those based in Virginia, with Henrico County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $2.1M | +21.2% | #1 of 1,769 |
| 2King George County, VA | 91 | 6 | 5.9 | $1.9M | +10.5% | #8 of 1,769 |
| 3Louisa County, VA | 89 | 5 | 3.2 | $3M | +13.6% | #13 of 1,769 |
| 4Frederick County, VA | 89 | 15 | 4.2 | $2.4M | +8.8% | #14 of 1,769 |
| 5Powhatan County, VA | 87 | 7 | 6.2 | $1.8M | +7.0% | #18 of 1,769 |
| 6Suffolk city, VA | 80 | 22 | 5.8 | $1.7M | +10.4% | #64 of 1,769 |
| 7Rockingham County, VA | 79 | 15 | 4.6 | $2M | +6.6% | #70 of 1,769 |
| 8Orange County, VA | 78 | 9 | 6.1 | $1.7M | +10.1% | #89 of 1,769 |
| 9Isle of Wight County, VA | 77 | 11 | 7.0 | $1.4M | +6.7% | #101 of 1,769 |
| 10Spotsylvania County, VA | 76 | 44 | 8.4 | $1.3M | +10.5% | #112 of 1,769 |
| 47Henrico County, VA | 39 | 176 | 12.8 | $782K | +2.3% | #1,290 of 1,769 |
Other business types in Henrico County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons39
- Barbershops62
- Nail salons33
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Henrico County, VA?
Map listings as of September 2026 show 176 spas and skin care studios in Henrico County. 29 of them (16%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 43 businesses with payroll classed as other personal care services in 2023, up 43.3% from 2019.
How much do households in Henrico County, VA spend on personal care products and services?
About $137.6M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 176 spas and skin care studios on map listings, it comes to $782K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 137,365 households in Henrico County and national spending patterns by income.
How does Henrico County, VA compare with the U.S. for spas and skin care studios?
Henrico County has 12.8 spas and skin care studios per 10,000 households, 11% above the U.S. rate of 11.5. Spending per studio is $782K, 11% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Henrico County would have about 157, against 176 on map listings. There is one business with payroll in the industry for every 3,195 households, against one for every 4,055 across the U.S. The official count rose 43.3% from 2019 to 2023, against +29.8% for the U.S.
How fast is Henrico County, VA growing?
Population estimates put Henrico County at 342,775 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 137,365 households. The median household income in Henrico County is $88,783 a year, 10% above the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Henrico County scores 39 for spas and skin care studios (lower middle), #1,290 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henrico County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Henrico County
Screening a site or an acquisition in Henrico County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.