Groundwork

Beauty and personal care · County · Virginia

Spas and skin care studios in Bristol city, VA

Competitor counts, household spending and official business counts for spas and skin care studios in Bristol city, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 3 out of 100: Very low

Ranked #1,768 of 1,769 scored counties
#71 of 71 scored counties in Virginia

Listings
13
1 chain location (8%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.4M
On personal care products and services · $743 a household
Spending per listing
$413K
53% below the U.S.
Listings per 10k households
18.0
57% above the U.S.
Population, 2025
16,418
−5.2% since 2020

See the spas and skin care studios around any address in Bristol city

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bristol city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Bristol city scores 3 (very low) on the Groundwork market score for spas and skin care studios, ranking #1,768 of 1,769 scored counties and #71 of 71 scored counties in Virginia. That puts it in the bottom quarter of counties.

Households in Bristol city spend about $5.4M a year on personal care products and services, or $743 per household, 26% below the U.S. average. Spread across 13 spas and skin care studios, that is $413K per studio, 53% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Bristol city has 13 spas and skin care studios on map listings as of September 2026. One of them (8%) is a chain location, against 10% across the U.S. That is 18.0 per 10,000 households, 57% above the U.S. rate of 11.5.

Official counts don’t publish a figure for other personal care services in Bristol city, since they leave out counts under 3. Between 2020 and 2025, the population of Bristol city declined 5.2%, against +3.1% for the U.S.

How Bristol city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Bristol city, VA compared with Virginia and the U.S.
MeasureBristol cityVirginiaU.S.
Listings per 10k households18.010.011.5
Spending per listing$413K$1M$876K
Households per official establishmentn/a3,7364,055
Official establishment growth, 2019–2023n/a+28.9%+29.8%
Population growth, 2020–2025−5.2%+2.8%+3.1%
Spending per household on personal care products and services$743$1,023$1,005
Median household income$50,404$93,170$80,734
Groundwork market score353

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
131 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Bristol city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Bristol city

Population, 2025 estimate
16,418−5.2% since 2020
Households
7,226
Median age
45.7
Homes lived in by their owners
64%
Vehicles per household
1.6
Land area
13 sq. mi.
People per square mile
1,309
Median household income
$50,404+34.4% vs. 2015–2019, before inflation
Average household income
$68,726
Median home value
$184,100
Jobs located here
10,880
Daytime population
20,776Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bristol city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Bristol city. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for spas and skin care studios, numbered among those based in Virginia, with Bristol city marked.

Top counties in Virginia

Counties in Virginia ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9455.4$2.1M+21.2%#1 of 1,769
2King George County, VA9165.9$1.9M+10.5%#8 of 1,769
3Louisa County, VA8953.2$3M+13.6%#13 of 1,769
4Frederick County, VA89154.2$2.4M+8.8%#14 of 1,769
5Powhatan County, VA8776.2$1.8M+7.0%#18 of 1,769
6Suffolk city, VA80225.8$1.7M+10.4%#64 of 1,769
7Rockingham County, VA79154.6$2M+6.6%#70 of 1,769
8Orange County, VA7896.1$1.7M+10.1%#89 of 1,769
9Isle of Wight County, VA77117.0$1.4M+6.7%#101 of 1,769
10Spotsylvania County, VA76448.4$1.3M+10.5%#112 of 1,769
71Bristol city, VA31318.0$413K−5.2%#1,768 of 1,769

Other business types in Bristol city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Bristol city, VA?

Map listings as of September 2026 show 13 spas and skin care studios in Bristol city. One of them (8%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Bristol city: counts under 3 are left out.

How much do households in Bristol city, VA spend on personal care products and services?

About $5.4M a year, or $743 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 13 spas and skin care studios on map listings, it comes to $413K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 7,226 households in Bristol city and national spending patterns by income.

How does Bristol city, VA compare with the U.S. for spas and skin care studios?

Bristol city has 18.0 spas and skin care studios per 10,000 households, 57% above the U.S. rate of 11.5. Spending per studio is $413K, 53% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Bristol city would have about 6, against 13 on map listings.

How fast is Bristol city, VA growing?

Population estimates put Bristol city at 16,418 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,226 households. The median household income in Bristol city is $50,404 a year, 38% below the U.S. median of $80,734. That rose 34.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bristol city scores 3 for spas and skin care studios (very low), #1,768 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bristol city. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Bristol city

Screening a site or an acquisition in Bristol city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bristol city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.