Beauty and personal care · County · Virginia
Spas and skin care studios in Wise County, VA
The spas and skin care studios in Wise County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #1,658 of 1,769 scored counties
#61 of 71 scored counties in Virginia
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10M
- On personal care products and services · $719 a household
- Spending per listing
- $999K
- 14% above the U.S.
- Listings per 10k households
- 7.2
- 37% below the U.S.
- Population, 2025
- 34,824
- −3.5% since 2020
See the spas and skin care studios around any address in Wise County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Wise County has a Groundwork market score of 23 (low): #1,658 of 1,769 scored counties and #61 of 71 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Wise County spend about $10M a year on personal care products and services, or $719 per household, 28% below the U.S. average. Spread across 10 spas and skin care studios, that is $999K per studio, 14% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Wise County has 10 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 7.2, 37% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Wise County, since they leave out counts under 3. Population estimates put the population change in Wise County from 2020 to 2025 at −3.5%, against +3.1% for the U.S.
How Wise County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wise County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 10.0 | 11.5 |
| Spending per listing | $999K | $1M | $876K |
| Households per official establishment | n/a | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $719 | $1,023 | $1,005 |
| Median household income | $52,943 | $93,170 | $80,734 |
| Groundwork market score | 23 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wise County
- Population, 2025 estimate
- 34,824−3.5% since 2020
- Households
- 13,905
- Median age
- 42.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 403 sq. mi.
- People per square mile
- 88
- Median household income
- $52,943+36.1% vs. 2015–2019, before inflation
- Average household income
- $64,112
- Median home value
- $118,600
- Jobs located here
- 11,233
- Daytime population
- 34,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for spas and skin care studios, numbered among those based in Virginia, with Wise County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $2.1M | +21.2% | #1 of 1,769 |
| 2King George County, VA | 91 | 6 | 5.9 | $1.9M | +10.5% | #8 of 1,769 |
| 3Louisa County, VA | 89 | 5 | 3.2 | $3M | +13.6% | #13 of 1,769 |
| 4Frederick County, VA | 89 | 15 | 4.2 | $2.4M | +8.8% | #14 of 1,769 |
| 5Powhatan County, VA | 87 | 7 | 6.2 | $1.8M | +7.0% | #18 of 1,769 |
| 6Suffolk city, VA | 80 | 22 | 5.8 | $1.7M | +10.4% | #64 of 1,769 |
| 7Rockingham County, VA | 79 | 15 | 4.6 | $2M | +6.6% | #70 of 1,769 |
| 8Orange County, VA | 78 | 9 | 6.1 | $1.7M | +10.1% | #89 of 1,769 |
| 9Isle of Wight County, VA | 77 | 11 | 7.0 | $1.4M | +6.7% | #101 of 1,769 |
| 10Spotsylvania County, VA | 76 | 44 | 8.4 | $1.3M | +10.5% | #112 of 1,769 |
| 61Wise County, VA | 23 | 10 | 7.2 | $999K | −3.5% | #1,658 of 1,769 |
Other business types in Wise County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons22
- Barbershops
- Nail salons
- Spas and skin care23
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Wise County, VA?
Map listings as of September 2026 show 10 spas and skin care studios in Wise County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Wise County: counts under 3 are left out.
How much do households in Wise County, VA spend on personal care products and services?
About $10M a year, or $719 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $999K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 13,905 households in Wise County and national spending patterns by income.
How does Wise County, VA compare with the U.S. for spas and skin care studios?
Wise County has 7.2 spas and skin care studios per 10,000 households, 37% below the U.S. rate of 11.5. Spending per studio is $999K, 14% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Wise County would have about 11, against 10 on map listings.
How fast is Wise County, VA growing?
Population estimates put Wise County at 34,824 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 13,905 households. The median household income in Wise County is $52,943 a year, 34% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 23 for spas and skin care studios (low), #1,658 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Wise County
Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.