Beauty and personal care · County · Virginia
Spas and skin care studios in Staunton city, VA
The spas and skin care studios in Staunton city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,580 of 1,769 scored counties
#56 of 71 scored counties in Virginia
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $9.2M
- On personal care products and services · $816 a household
- Spending per listing
- $513K
- 41% below the U.S.
- Listings per 10k households
- 15.9
- 38% above the U.S.
- Population, 2025
- 26,801
- +3.8% since 2020
See the spas and skin care studios around any address in Staunton city
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Staunton city has a Groundwork market score of 28 (lower middle): #1,580 of 1,769 scored counties and #56 of 71 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 18 spas and skin care studios in Staunton city. One of them (6%) is a chain location, against 10% across the U.S. That is 15.9 per 10,000 households, 38% above the U.S. rate of 11.5.
Household spending on personal care products and services in Staunton city comes to about $9.2M a year: $816 per household, 19% below the U.S. average. Spread across 18 spas and skin care studios, that is $513K per studio, 41% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in Staunton city classed as other personal care services. That is one for every 3,770 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of Staunton city grew 3.8%, faster than the U.S. (+3.1%).
How Staunton city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Staunton city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.9 | 10.0 | 11.5 |
| Spending per listing | $513K | $1M | $876K |
| Households per official establishment | 3,770 | 3,736 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | +3.8% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $816 | $1,023 | $1,005 |
| Median household income | $65,581 | $93,170 | $80,734 |
| Groundwork market score | 28 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 3
- Employees, 2023
- 16
- Annual payroll, 2023
- $265K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Staunton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Staunton city
- Population, 2025 estimate
- 26,801+3.8% since 2020
- Households
- 11,309
- Median age
- 41.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 20 sq. mi.
- People per square mile
- 1,303
- Median household income
- $65,581+24.7% vs. 2015–2019, before inflation
- Average household income
- $82,942
- Median home value
- $259,200
- Jobs located here
- 11,910
- Daytime population
- 25,488Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Staunton city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for spas and skin care studios, numbered among those based in Virginia, with Staunton city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $2.1M | +21.2% | #1 of 1,769 |
| 2King George County, VA | 91 | 6 | 5.9 | $1.9M | +10.5% | #8 of 1,769 |
| 3Louisa County, VA | 89 | 5 | 3.2 | $3M | +13.6% | #13 of 1,769 |
| 4Frederick County, VA | 89 | 15 | 4.2 | $2.4M | +8.8% | #14 of 1,769 |
| 5Powhatan County, VA | 87 | 7 | 6.2 | $1.8M | +7.0% | #18 of 1,769 |
| 6Suffolk city, VA | 80 | 22 | 5.8 | $1.7M | +10.4% | #64 of 1,769 |
| 7Rockingham County, VA | 79 | 15 | 4.6 | $2M | +6.6% | #70 of 1,769 |
| 8Orange County, VA | 78 | 9 | 6.1 | $1.7M | +10.1% | #89 of 1,769 |
| 9Isle of Wight County, VA | 77 | 11 | 7.0 | $1.4M | +6.7% | #101 of 1,769 |
| 10Spotsylvania County, VA | 76 | 44 | 8.4 | $1.3M | +10.5% | #112 of 1,769 |
| 56Staunton city, VA | 28 | 18 | 15.9 | $513K | +3.8% | #1,580 of 1,769 |
Other business types in Staunton city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas22
- Hair salons21
- Barbershops
- Nail salons30
- Spas and skin care28
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Staunton city, VA?
There are 18 spas and skin care studios on map listings in Staunton city as of September 2026. One of them (6%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in Staunton city, VA spend on personal care products and services?
About $9.2M a year, or $816 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 18 spas and skin care studios on map listings, it comes to $513K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 11,309 households in Staunton city and national spending patterns by income.
How does Staunton city, VA compare with the U.S. for spas and skin care studios?
Staunton city has 15.9 spas and skin care studios per 10,000 households, 38% above the U.S. rate of 11.5. Spending per studio is $513K, 41% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Staunton city would have about 11, against 18 on map listings. There is one business with payroll in the industry for every 3,770 households, against one for every 4,055 across the U.S.
How fast is Staunton city, VA growing?
Population estimates put Staunton city at 26,801 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,309 households. Median household income in Staunton city is $65,581, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Staunton city scores 28 for spas and skin care studios (lower middle), #1,580 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Staunton city. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Staunton city
Screening a site or an acquisition in Staunton city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.