Beauty and personal care · County · South Dakota
Salons, barbers and spas in Lawrence County, SD
How Lawrence County, SD compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,360 of 2,385 scored counties
#14 of 17 scored counties in South Dakota
- Listings
- 55
- 8 chain locations (15%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $11.4M
- On personal care products and services · $948 a household
- Spending per listing
- $208K
- 2% below the U.S.
- Listings per 10k households
- 45.6
- 3% below the U.S.
- Population, 2025
- 29,459
- +14.0% since 2020
See the salons, barbers and spas around any address in Lawrence County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Lawrence County comes to about $11.4M a year: $948 per household, 6% below the U.S. average. Spread across 55 salons, barbers and spas, that is $208K per business, 2% below the U.S. figure of $213K.
Lawrence County has 55 salons, barbers and spas on map listings as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. That is 45.6 per 10,000 households, 3% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Lawrence County was 16 in 2023. That is one for every 753 households, against one for every 804 across the U.S. Another 87 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $696K has gone to businesses classed as personal care services in Lawrence County.
Population estimates put the population change in Lawrence County from 2020 to 2025 at +14.0%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Lawrence County is 47 (lower middle), #1,360 of 2,385 scored counties and #14 of 17 scored counties in South Dakota.
How Lawrence County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawrence County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.6 | 35.6 | 47.2 |
| Spending per listing | $208K | $276K | $213K |
| Households per official establishment | 753 | 1,153 | 804 |
| Official establishment growth, 2019–2023 | n/a | +12.4% | +14.1% |
| Population growth, 2020–2025 | +14.0% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $948 | $983 | $1,005 |
| Median household income | $73,384 | $75,081 | $80,734 |
| Groundwork market score | 47 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 16
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 87Businesses with no payroll
- Map listings, September 2026
- 558 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $696K
SBA-backed loans to businesses classed as personal care services in Lawrence County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lawrence County
- Population, 2025 estimate
- 29,459+14.0% since 2020
- Households
- 12,054
- Median age
- 44.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 800 sq. mi.
- People per square mile
- 34
- Median household income
- $73,384+39.4% vs. 2015–2019, before inflation
- Average household income
- $94,174
- Median home value
- $346,500
- Jobs located here
- 13,155
- Daytime population
- 27,824Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lawrence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for salons, barbers and spas, numbered among those based in South Dakota, with Lawrence County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 85 | 18 | 24.6 | $442K | +3.3% | #36 of 2,385 |
| 2Meade County, SD | 80 | 25 | 20.9 | $477K | +2.7% | #65 of 2,385 |
| 3Butte County, SD | 80 | 12 | 27.9 | $350K | +5.5% | #70 of 2,385 |
| 4Lake County, SD | 73 | 10 | 21.2 | $468K | −0.2% | #203 of 2,385 |
| 5Beadle County, SD | 69 | 20 | 26.5 | $346K | +2.4% | #316 of 2,385 |
| 6Roberts County, SD | 66 | 8 | 22.1 | $416K | −0.1% | #406 of 2,385 |
| 7Brookings County, SD | 63 | 40 | 29.0 | $331K | +9.6% | #529 of 2,385 |
| 8Lincoln County, SD | 62 | 121 | 43.4 | $263K | +17.5% | #575 of 2,385 |
| 9Minnehaha County, SD | 57 | 332 | 39.1 | $258K | +7.6% | #804 of 2,385 |
| 10Yankton County, SD | 53 | 40 | 41.3 | $232K | +1.5% | #1,014 of 2,385 |
| 14Lawrence County, SD | 47 | 55 | 45.6 | $208K | +14.0% | #1,360 of 2,385 |
Other business types in Lawrence County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons58
- Barbershops
- Nail salons61
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Lawrence County, SD?
Map listings as of September 2026 show 55 salons, barbers and spas in Lawrence County. 8 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts list 87 one-person businesses without payroll.
How much do households in Lawrence County, SD spend on personal care products and services?
About $11.4M a year, or $948 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 55 salons, barbers and spas on map listings, it comes to $208K per business. It is estimated from the incomes of the 12,054 households in Lawrence County and national spending patterns by income.
How does Lawrence County, SD compare with the U.S. for salons, barbers and spas?
Lawrence County has 45.6 salons, barbers and spas per 10,000 households, 3% below the U.S. rate of 47.2. Spending per business is $208K, 2% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Lawrence County would have about 54, against 55 on map listings. There is one business with payroll in the industry for every 753 households, against one for every 804 across the U.S.
How fast is Lawrence County, SD growing?
Population estimates put Lawrence County at 29,459 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 12,054 households. The median household income in Lawrence County is $73,384 a year, 9% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lawrence County scores 47 for salons, barbers and spas (lower middle), #1,360 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lawrence County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Lawrence County
Screening a site or an acquisition in Lawrence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.