Groundwork

Beauty and personal care · County · South Dakota

Salons, barbers and spas in Pennington County, SD

The salons, barbers and spas in Pennington County, SD, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,424 of 2,385 scored counties
#15 of 17 scored counties in South Dakota

Listings
220
41 chain locations (19%)
Official establishments
59
+31.1% since 2019
Household spending a year
$45.6M
On personal care products and services · $983 a household
Spending per listing
$207K
3% below the U.S.
Listings per 10k households
47.4
In line with the U.S.
Population, 2025
116,792
+6.6% since 2020

See the salons, barbers and spas around any address in Pennington County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 220 salons, barbers and spas in Pennington County. Of those, 41 are chain locations, or 19%, against 15% across the U.S. That is 47.4 per 10,000 households, in line with the U.S. rate of 47.2.

At $983 per household (2% below the U.S. average), households in Pennington County spend about $45.6M a year on personal care products and services. That is about $207K of household spending for each business on map listings, 3% below the U.S. figure of $213K.

Official counts show 59 businesses with payroll classed as personal care services in Pennington County in 2023, up 31.1% from 2019. That is one for every 786 households, against one for every 804 across the U.S. Another 362 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $2.8M have gone to businesses classed as personal care services in Pennington County.

Population estimates put the population change in Pennington County from 2020 to 2025 at +6.6%, faster than the U.S. (+3.1%). For salons, barbers and spas, Pennington County has a Groundwork market score of 46 (lower middle): #1,424 of 2,385 scored counties and #15 of 17 scored counties in South Dakota.

How Pennington County compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Pennington County, SD compared with South Dakota and the U.S.
MeasurePennington CountySouth DakotaU.S.
Listings per 10k households47.435.647.2
Spending per listing$207K$276K$213K
Households per official establishment7861,153804
Official establishment growth, 2019–2023+31.1%+12.4%+14.1%
Population growth, 2020–2025+6.6%+5.3%+3.1%
Spending per household on personal care products and services$983$983$1,005
Median household income$74,517$75,081$80,734
Groundwork market score4674

Official counts and lending

Businesses

Official establishments, 2019 to 2023
45 → 59+31.1% over the period
Employees, 2023
306
Annual payroll, 2023
$10.5M
One-person businesses, 2023
362Businesses with no payroll
Map listings, September 2026
22041 chain locations
Listings at the U.S. rate for this spending
214The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$2.8M

SBA-backed loans to businesses classed as personal care services in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pennington County

Population, 2025 estimate
116,792+6.6% since 2020
Households
46,370
Median age
41.0
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
2,777 sq. mi.
People per square mile
41
Median household income
$74,517+30.6% vs. 2015–2019, before inflation
Average household income
$99,289
Median home value
$302,200
Jobs located here
59,416
Daytime population
120,445Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pennington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across South Dakota

Every South Dakota market ranked →

The highest-scoring counties in South Dakota for salons, barbers and spas, numbered among those based in South Dakota, with Pennington County marked.

Top counties in South Dakota

Counties in South Dakota ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, SD851824.6$442K+3.3%#36 of 2,385
2Meade County, SD802520.9$477K+2.7%#65 of 2,385
3Butte County, SD801227.9$350K+5.5%#70 of 2,385
4Lake County, SD731021.2$468K−0.2%#203 of 2,385
5Beadle County, SD692026.5$346K+2.4%#316 of 2,385
6Roberts County, SD66822.1$416K−0.1%#406 of 2,385
7Brookings County, SD634029.0$331K+9.6%#529 of 2,385
8Lincoln County, SD6212143.4$263K+17.5%#575 of 2,385
9Minnehaha County, SD5733239.1$258K+7.6%#804 of 2,385
10Yankton County, SD534041.3$232K+1.5%#1,014 of 2,385
15Pennington County, SD4622047.4$207K+6.6%#1,424 of 2,385

Other business types in Pennington County

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many salons, barbers and spas are in Pennington County, SD?

There are 220 salons, barbers and spas on map listings in Pennington County as of September 2026. 41 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 59 businesses with payroll classed as personal care services in 2023, up 31.1% from 2019. Official counts list 362 one-person businesses without payroll.

How much do households in Pennington County, SD spend on personal care products and services?

About $45.6M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 220 salons, barbers and spas on map listings, it comes to $207K per business. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.

How does Pennington County, SD compare with the U.S. for salons, barbers and spas?

Pennington County has 47.4 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $207K, 3% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Pennington County would have about 214, against 220 on map listings. There is one business with payroll in the industry for every 786 households, against one for every 804 across the U.S. The official count rose 31.1% from 2019 to 2023, against +14.1% for the U.S.

How fast is Pennington County, SD growing?

Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 46 for salons, barbers and spas (lower middle), #1,424 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pennington County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Pennington County

Screening a site or an acquisition in Pennington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.