Beauty and personal care · County · South Dakota
Salons, barbers and spas in Clay County, SD
How Clay County, SD compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,635 of 2,385 scored counties
#16 of 17 scored counties in South Dakota
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $4.9M
- On personal care products and services · $884 a household
- Spending per listing
- $204K
- 4% below the U.S.
- Listings per 10k households
- 43.3
- 8% below the U.S.
- Population, 2025
- 15,031
- +0.2% since 2020
See the salons, barbers and spas around any address in Clay County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Clay County comes to about $4.9M a year: $884 per household, 12% below the U.S. average. That is about $204K of household spending for each business on map listings, 4% below the U.S. figure of $213K.
Clay County has 24 salons, barbers and spas on map listings as of September 2026. Of those, 5 are chain locations, or 21%, against 15% across the U.S. Per 10,000 households, that is 43.3, 8% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Clay County was 3 in 2023. That is one for every 1,849 households, against one for every 804 across the U.S. Official counts also show 37 one-person businesses without payroll.
Between 2020 and 2025, the population of Clay County grew 0.2%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Clay County is 42 (lower middle), #1,635 of 2,385 scored counties and #16 of 17 scored counties in South Dakota.
How Clay County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.3 | 35.6 | 47.2 |
| Spending per listing | $204K | $276K | $213K |
| Households per official establishment | 1,849 | 1,153 | 804 |
| Official establishment growth, 2019–2023 | n/a | +12.4% | +14.1% |
| Population growth, 2020–2025 | +0.2% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $884 | $983 | $1,005 |
| Median household income | $56,850 | $75,081 | $80,734 |
| Groundwork market score | 42 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 11
- Annual payroll, 2023
- $222K
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 15,031+0.2% since 2020
- Households
- 5,547
- Median age
- 31.1
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.9
- Land area
- 412 sq. mi.
- People per square mile
- 37
- Median household income
- $56,850+12.1% vs. 2015–2019, before inflation
- Average household income
- $78,631
- Median home value
- $232,300
- Jobs located here
- 5,728
- Daytime population
- 14,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for salons, barbers and spas, numbered among those based in South Dakota, with Clay County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 85 | 18 | 24.6 | $442K | +3.3% | #36 of 2,385 |
| 2Meade County, SD | 80 | 25 | 20.9 | $477K | +2.7% | #65 of 2,385 |
| 3Butte County, SD | 80 | 12 | 27.9 | $350K | +5.5% | #70 of 2,385 |
| 4Lake County, SD | 73 | 10 | 21.2 | $468K | −0.2% | #203 of 2,385 |
| 5Beadle County, SD | 69 | 20 | 26.5 | $346K | +2.4% | #316 of 2,385 |
| 6Roberts County, SD | 66 | 8 | 22.1 | $416K | −0.1% | #406 of 2,385 |
| 7Brookings County, SD | 63 | 40 | 29.0 | $331K | +9.6% | #529 of 2,385 |
| 8Lincoln County, SD | 62 | 121 | 43.4 | $263K | +17.5% | #575 of 2,385 |
| 9Minnehaha County, SD | 57 | 332 | 39.1 | $258K | +7.6% | #804 of 2,385 |
| 10Yankton County, SD | 53 | 40 | 41.3 | $232K | +1.5% | #1,014 of 2,385 |
| 16Clay County, SD | 42 | 24 | 43.3 | $204K | +0.2% | #1,635 of 2,385 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons39
- Barbershops
- Nail salons
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Clay County, SD?
Map listings as of September 2026 show 24 salons, barbers and spas in Clay County. 5 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Another 37 one-person businesses have no payroll, by official counts.
How much do households in Clay County, SD spend on personal care products and services?
About $4.9M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 24 salons, barbers and spas on map listings, it comes to $204K per business. It is estimated from the incomes of the 5,547 households in Clay County and national spending patterns by income.
How does Clay County, SD compare with the U.S. for salons, barbers and spas?
Clay County has 43.3 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $204K, 4% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Clay County would have about 23, against 24 on map listings. There is one business with payroll in the industry for every 1,849 households, against one for every 804 across the U.S.
How fast is Clay County, SD growing?
Population estimates put Clay County at 15,031 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 5,547 households. The median household income in Clay County is $56,850 a year, 30% below the U.S. median of $80,734. That rose 12.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 42 for salons, barbers and spas (lower middle), #1,635 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.