Groundwork

Beauty and personal care · County · South Dakota

Salons, barbers and spas in Davison County, SD

Competitor counts, household spending and official business counts for salons, barbers and spas in Davison County, SD, set against other counties and the U.S.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,354 of 2,385 scored counties
#13 of 17 scored counties in South Dakota

Listings
38
13 chain locations (34%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$8.1M
On personal care products and services · $915 a household
Spending per listing
$214K
In line with the U.S.
Listings per 10k households
42.7
10% below the U.S.
Population, 2025
20,069
+0.6% since 2020

See the salons, barbers and spas around any address in Davison County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Davison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 38 salons, barbers and spas in Davison County. 13 of them (34%) are chain locations, against 15% across the U.S. That is 42.7 per 10,000 households, 10% below the U.S. rate of 47.2.

Households in Davison County spend about $8.1M a year on personal care products and services, or $915 per household, 9% below the U.S. average. That works out to $214K per business, in line with the U.S. figure of $213K.

In 2023, official counts showed 5 businesses with payroll in Davison County classed as personal care services. That is one for every 1,780 households, against one for every 804 across the U.S. Official counts also show 83 one-person businesses without payroll.

Population estimates show Davison County grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). Davison County scores 47 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,354 of 2,385 scored counties and #13 of 17 scored counties in South Dakota.

How Davison County compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Davison County, SD compared with South Dakota and the U.S.
MeasureDavison CountySouth DakotaU.S.
Listings per 10k households42.735.647.2
Spending per listing$214K$276K$213K
Households per official establishment1,7801,153804
Official establishment growth, 2019–2023n/a+12.4%+14.1%
Population growth, 2020–2025+0.6%+5.3%+3.1%
Spending per household on personal care products and services$915$983$1,005
Median household income$66,208$75,081$80,734
Groundwork market score4774

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 5
Employees, 2023
21
Annual payroll, 2023
$697K
One-person businesses, 2023
83Businesses with no payroll
Map listings, September 2026
3813 chain locations
Listings at the U.S. rate for this spending
38The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Davison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Davison County

Population, 2025 estimate
20,069+0.6% since 2020
Households
8,899
Median age
41.8
Homes lived in by their owners
61%
Vehicles per household
2.0
Land area
436 sq. mi.
People per square mile
46
Median household income
$66,208+30.9% vs. 2015–2019, before inflation
Average household income
$85,188
Median home value
$205,800
Jobs located here
12,476
Daytime population
21,213Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Davison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Davison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across South Dakota

Every South Dakota market ranked →

The highest-scoring counties in South Dakota for salons, barbers and spas, numbered among those based in South Dakota, with Davison County marked.

Top counties in South Dakota

Counties in South Dakota ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, SD851824.6$442K+3.3%#36 of 2,385
2Meade County, SD802520.9$477K+2.7%#65 of 2,385
3Butte County, SD801227.9$350K+5.5%#70 of 2,385
4Lake County, SD731021.2$468K−0.2%#203 of 2,385
5Beadle County, SD692026.5$346K+2.4%#316 of 2,385
6Roberts County, SD66822.1$416K−0.1%#406 of 2,385
7Brookings County, SD634029.0$331K+9.6%#529 of 2,385
8Lincoln County, SD6212143.4$263K+17.5%#575 of 2,385
9Minnehaha County, SD5733239.1$258K+7.6%#804 of 2,385
10Yankton County, SD534041.3$232K+1.5%#1,014 of 2,385
13Davison County, SD473842.7$214K+0.6%#1,354 of 2,385

Other business types in Davison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Davison County, SD?

Davison County has 38 salons, barbers and spas on map listings as of September 2026. 13 of them (34%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Another 83 one-person businesses have no payroll, by official counts.

How much do households in Davison County, SD spend on personal care products and services?

About $8.1M a year, or $915 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 38 salons, barbers and spas on map listings, it comes to $214K per business. It is estimated from the incomes of the 8,899 households in Davison County and national spending patterns by income.

How does Davison County, SD compare with the U.S. for salons, barbers and spas?

Davison County has 42.7 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $214K, in line with the U.S. figure of $213K. The count on map listings matches the U.S. ratio of salons, barbers and spas to household spending. There is one business with payroll in the industry for every 1,780 households, against one for every 804 across the U.S.

How fast is Davison County, SD growing?

Population estimates put Davison County at 20,069 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 8,899 households. Median household income in Davison County is $66,208, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Davison County scores 47 for salons, barbers and spas (lower middle), #1,354 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Davison County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Davison County

Screening a site or an acquisition in Davison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Davison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.