State profile · 56 business types

South Dakota market data

How South Dakota compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 935,094; +5.3% since 2020
Households: 365,544
Median household income: $75,081; +28.8% vs. 2015–2019, before inflation
Median home value: $257,400
Jobs located here: 442,545

A site report maps the competitors on map listings around any address in South Dakota by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

South Dakota has an estimated 935,094 people and 365,544 households. Population estimates put the population change in South Dakota from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). Median household income in South Dakota is $75,081, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.

Relative to the U.S., household spending in South Dakota runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (69).

By the Groundwork market score, South Dakota’s highest ranks among the 50 states and DC are for barbershops (#1), oil change and quick-lube shops (#1) and physical therapy clinics (#2).

Against the U.S., map listings per household run highest for chiropractors (87% above the U.S. rate) and lowest for dry cleaners (62% below the U.S. rate).

All 56 business types in South Dakota

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in South Dakota: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	3,903	106.8	97	$361K	1,577	56	#22 of 51
Sit-down restaurants	1,910	52.3	85	$737K	675	62	#14 of 51
Fast food and sandwich shops	492	13.5	102	$2.9M	623	59	#19 of 51
Pizza	400	10.9	136	$3.5M	623	47	#33 of 51
Coffee shops and cafes	461	12.6	115	$3.1M	265	42	#34 of 51
Bakeries and dessert shops	251	6.9	70	$5.6M	275	67	#8 of 51
Groceries and convenience
Grocery and convenience stores	904	24.7	132	$2.4M	232	40	#38 of 51
Grocery stores	275	7.5	110	$8M	199	36	#39 of 51
Convenience stores	441	12.1	151	$5M	33	48	#30 of 51
Auto
Auto repair and car care	1,556	42.6	119	$279K	838	52	#24 of 51
Auto repair shops	913	25.0	116	$476K	674	55	#23 of 51
Collision repair and body shops	168	4.6	148	$2.6M	209	41	#35 of 51
Car washes and detailing	178	4.9	129	$2.4M	64	56	#19 of 51
Tire shops	139	3.8	100	$3.1M	67	71	#6 of 51
Oil change and quick lube	21	0.6	86	$20.7M	22	79	#1 of 50
Gas stations	708	19.4	178	$1.6M	580	37	#41 of 51
Insurance agencies	698	19.1	122	$957K	745	29	#43 of 51
Beauty and personal care
Salons, barbers and spas	1,302	35.6	75	$276K	317	74	#2 of 51
Hair salons	730	20.0	85	$492K	160	71	#2 of 51
Barbershops	93	2.5	47	$3.9M	8	82	#1 of 51
Nail salons	145	4.0	67	$2.5M	44	75	#3 of 51
Spas and skin care	313	8.6	75	$1.1M	87	65	#7 of 51
Fitness and classes
Gyms, studios and classes	504	13.8	93	$635K	202	54	#20 of 51
Gyms	318	8.7	114	$1M	114	44	#29 of 51
Yoga, Pilates and fitness studios	60	1.6	67	$5.3M	114	67	#5 of 51
Martial arts and dance studios	126	3.4	69	$2.5M	88	70	#5 of 51
Health care
Doctors, dentists and clinics	2,727	74.6	88	$188K	1,173	77	#4 of 51
Dentists and orthodontists	400	10.9	83	$1.3M	317	75	#7 of 51
Primary care and pediatrics	201	5.5	76	$2.6M	341	86	#4 of 51
Urgent care and walk-in clinics	13	0.4	80	$39.4M	18	80	#3 of 50
Chiropractors	371	10.1	187	$1.4M	254	32	#46 of 51
Physical therapy	181	5.0	93	$2.8M	128	80	#2 of 51
Optometrists and eye care	199	5.4	132	$2.6M	115	33	#44 of 51
Pets
Pet businesses	469	12.8	123	$651K	260	32	#41 of 51
Veterinarians	164	4.5	136	$1.9M	153	30	#43 of 51
Pet grooming and boarding	144	3.9	108	$2.1M	85	39	#39 of 51
Pet stores	77	2.1	105	$4M	22	53	#24 of 51
Child care
Child care and preschools	244	6.7	116	$598K	280	26	#46 of 51
Clothing and laundry
Clothing, shoes and laundry	803	22.0	94	$888K	350	46	#31 of 51
Clothing and shoe stores	616	16.9	104	$1.2M	313	40	#37 of 51
Laundromats	49	1.3	81	$14.6M	17	63	#12 of 51
Dry cleaners	19	0.5	38	$37.5M	20	78	#3 of 51
Home services
Home repair trades	557	15.2	123	$1.8M	847	26	#48 of 51
HVAC and plumbing	239	6.5	103	$4.1M	401	34	#44 of 51
Electricians	153	4.2	168	$6.4M	341	26	#47 of 51
Roofing and gutters	165	4.5	125	$6M	105	27	#47 of 51
Lawn, cleaning and pest control	294	8.0	95	$1.5M	709	40	#31 of 51
Landscaping and lawn care	178	4.9	102	$2.5M	376	40	#31 of 51
House cleaning	75	2.1	95	$6M	301	31	#45 of 51
Pest control	41	1.1	79	$10.9M	32	53	#23 of 51
Real estate
Real estate	1,195	32.7	85	98 (index)	751	43	#32 of 51
Real estate agents and brokers	970	26.5	87	96 (index)	456	38	#39 of 51
Property management	112	3.1	103	82 (index)	168	40	#38 of 51
Mortgage brokers and lenders	90	2.5	58	145 (index)	36	66	#11 of 51
Home inspectors	23	0.6	100	84 (index)	12	47	#33 of 50
Funeral services
Funeral homes	101	2.8	133	$510K	69	39	#34 of 51

Markets in South Dakota

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is South Dakota growing?

Population estimates put South Dakota at 935,094 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 365,544 households. Median household income rose 28.8% from the 2015–2019 survey, before inflation.

How much do households in South Dakota spend?

Households in South Dakota spend about $5.1B a year on rent and homeowner costs, $2.2B on groceries and $1.4B on food away from home. Set against the U.S., households in South Dakota spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (69).

Which business types rank highest in South Dakota?

Among the 50 states and DC, South Dakota ranks highest for barbershops (#1), oil change and quick-lube shops (#1) and physical therapy clinics (#2) by the Groundwork market score.

How does South Dakota compare with the U.S.?

The median household income in South Dakota is $75,081 a year, 7% below the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $257,400, against $332,700 for the U.S. For its number of households, South Dakota has the most map listings, relative to the U.S., for chiropractors (87% above the U.S. rate) and the fewest for dry cleaners (62% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in South Dakota. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.