Groundwork

Beauty and personal care · County · South Dakota

Salons, barbers and spas in Stanley County, SD

The salons, barbers and spas in Stanley County, SD, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.3M
On personal care products and services · $993 a household
Spending per listing
$640K
Too few listings to compare
Listings per 10k households
15.5
Too few listings to compare
Population, 2025
3,018
+1.8% since 2020

See the salons, barbers and spas around any address in Stanley County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stanley County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Stanley County spend about $1.3M a year on personal care products and services, or $993 per household, in line with the U.S. average. That works out to $640K per business.

Stanley County has 2 salons, barbers and spas on map listings as of September 2026. That is 15.5 per 10,000 households.

Official counts don’t publish a figure for personal care services in Stanley County, since they leave out counts under 3. Official counts list 14 one-person businesses without payroll.

Population estimates show Stanley County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Stanley County compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Stanley County, SD compared with South Dakota and the U.S.
MeasureStanley CountySouth DakotaU.S.
Listings per 10k households15.535.647.2
Spending per listing$640K$276K$213K
Households per official establishmentn/a1,153804
Official establishment growth, 2019–2023n/a+12.4%+14.1%
Population growth, 2020–2025+1.8%+5.3%+3.1%
Spending per household on personal care products and services$993$983$1,005
Median household income$87,712$75,081$80,734
Groundwork market scoreNot scored74

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Stanley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stanley County

Population, 2025 estimate
3,018+1.8% since 2020
Households
1,290
Median age
46.2
Homes lived in by their owners
83%
Vehicles per household
2.0
Land area
1,444 sq. mi.
People per square mile
2
Median household income
$87,712
Average household income
$96,262
Median home value
$203,500
Jobs located here
1,192
Daytime population
2,747Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stanley County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Stanley County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across South Dakota

Every South Dakota market ranked →

The highest-scoring counties in South Dakota for salons, barbers and spas, numbered among those based in South Dakota, with Stanley County marked.

Top counties in South Dakota

Counties in South Dakota ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, SD851824.6$442K+3.3%#36 of 2,385
2Meade County, SD802520.9$477K+2.7%#65 of 2,385
3Butte County, SD801227.9$350K+5.5%#70 of 2,385
4Lake County, SD731021.2$468K−0.2%#203 of 2,385
5Beadle County, SD692026.5$346K+2.4%#316 of 2,385
6Roberts County, SD66822.1$416K−0.1%#406 of 2,385
7Brookings County, SD634029.0$331K+9.6%#529 of 2,385
8Lincoln County, SD6212143.4$263K+17.5%#575 of 2,385
9Minnehaha County, SD5733239.1$258K+7.6%#804 of 2,385
10Yankton County, SD534041.3$232K+1.5%#1,014 of 2,385
Stanley County, SDNot scored215.5$640K+1.8%

Other business types in Stanley County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Stanley County, SD?

Map listings as of September 2026 show 2 salons, barbers and spas in Stanley County. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Stanley County: counts under 3 are left out. Official counts also show 14 one-person businesses without payroll.

How much do households in Stanley County, SD spend on personal care products and services?

About $1.3M a year, or $993 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 2 salons, barbers and spas on map listings, it comes to $640K per business. It is estimated from the incomes of the 1,290 households in Stanley County and national spending patterns by income.

How does Stanley County, SD compare with the U.S. for salons, barbers and spas?

Stanley County has 2 salons, barbers and spas on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of salons, barbers and spas to household spending, Stanley County would have about 6, against 2 on map listings.

How fast is Stanley County, SD growing?

Population estimates put Stanley County at 3,018 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 1,290 households. The median household income in Stanley County is $87,712 a year, 9% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stanley County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Stanley County

Screening a site or an acquisition in Stanley County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stanley County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.