Beauty and personal care · County · South Dakota
Salons, barbers and spas in Roberts County, SD
Competitor counts, household spending and official business counts for salons, barbers and spas in Roberts County, SD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #406 of 2,385 scored counties
#6 of 17 scored counties in South Dakota
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.3M
- On personal care products and services · $919 a household
- Spending per listing
- $416K
- 96% above the U.S.
- Listings per 10k households
- 22.1
- 53% below the U.S.
- Population, 2025
- 10,255
- −0.1% since 2020
See the salons, barbers and spas around any address in Roberts County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roberts County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 8 salons, barbers and spas in Roberts County. One of them (13%) is a chain location, against 15% across the U.S. That comes to 22.1 for every 10,000 households, 53% below the U.S. rate of 47.2.
Households in Roberts County spend about $3.3M a year on personal care products and services, or $919 per household, 9% below the U.S. average. Spread across 8 salons, barbers and spas, that is $416K per business, 96% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Roberts County: counts under 3 aren’t published. Official counts also show 17 one-person businesses without payroll.
Population estimates show Roberts County declined 0.1% from 2020 to 2025, against +3.1% for the U.S. Roberts County scores 66 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #406 of 2,385 scored counties and #6 of 17 scored counties in South Dakota. That puts it in the top quarter of counties.
How Roberts County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roberts County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.1 | 35.6 | 47.2 |
| Spending per listing | $416K | $276K | $213K |
| Households per official establishment | n/a | 1,153 | 804 |
| Official establishment growth, 2019–2023 | n/a | +12.4% | +14.1% |
| Population growth, 2020–2025 | −0.1% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $919 | $983 | $1,005 |
| Median household income | $65,130 | $75,081 | $80,734 |
| Groundwork market score | 66 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 17Businesses with no payroll
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Roberts County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roberts County
- Population, 2025 estimate
- 10,255−0.1% since 2020
- Households
- 3,625
- Median age
- 39.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.2
- Land area
- 1,101 sq. mi.
- People per square mile
- 9
- Median household income
- $65,130+29.4% vs. 2015–2019, before inflation
- Average household income
- $83,087
- Median home value
- $154,500
- Jobs located here
- 3,221
- Daytime population
- 9,494Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roberts County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Roberts County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for salons, barbers and spas, numbered among those based in South Dakota, with Roberts County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 85 | 18 | 24.6 | $442K | +3.3% | #36 of 2,385 |
| 2Meade County, SD | 80 | 25 | 20.9 | $477K | +2.7% | #65 of 2,385 |
| 3Butte County, SD | 80 | 12 | 27.9 | $350K | +5.5% | #70 of 2,385 |
| 4Lake County, SD | 73 | 10 | 21.2 | $468K | −0.2% | #203 of 2,385 |
| 5Beadle County, SD | 69 | 20 | 26.5 | $346K | +2.4% | #316 of 2,385 |
| 6Roberts County, SD | 66 | 8 | 22.1 | $416K | −0.1% | #406 of 2,385 |
| 7Brookings County, SD | 63 | 40 | 29.0 | $331K | +9.6% | #529 of 2,385 |
| 8Lincoln County, SD | 62 | 121 | 43.4 | $263K | +17.5% | #575 of 2,385 |
| 9Minnehaha County, SD | 57 | 332 | 39.1 | $258K | +7.6% | #804 of 2,385 |
| 10Yankton County, SD | 53 | 40 | 41.3 | $232K | +1.5% | #1,014 of 2,385 |
Other business types in Roberts County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Roberts County, SD?
Roberts County has 8 salons, barbers and spas on map listings as of September 2026. One of them (13%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Roberts County: counts under 3 are left out. Official counts list 17 one-person businesses without payroll.
How much do households in Roberts County, SD spend on personal care products and services?
About $3.3M a year, or $919 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 8 salons, barbers and spas on map listings, it comes to $416K per business. It is estimated from the incomes of the 3,625 households in Roberts County and national spending patterns by income.
How does Roberts County, SD compare with the U.S. for salons, barbers and spas?
Roberts County has 22.1 salons, barbers and spas per 10,000 households, 53% below the U.S. rate of 47.2. Spending per business is $416K, 96% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Roberts County would have about 16, against 8 on map listings.
How fast is Roberts County, SD growing?
Population estimates put Roberts County at 10,255 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 3,625 households. Median household income in Roberts County is $65,130, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roberts County scores 66 for salons, barbers and spas (upper middle), #406 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roberts County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Roberts County
Screening a site or an acquisition in Roberts County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roberts County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.