Beauty and personal care · County · South Dakota
Salons, barbers and spas in Potter County, SD
Competitor counts, household spending and official business counts for salons, barbers and spas in Potter County, SD, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1M
- On personal care products and services · $950 a household
- Spending per listing
- $337K
- 59% above the U.S.
- Listings per 10k households
- 28.1
- 40% below the U.S.
- Population, 2025
- 2,377
- −3.8% since 2020
See the salons, barbers and spas around any address in Potter County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3 salons, barbers and spas in Potter County. That is 28.1 per 10,000 households, 40% below the U.S. rate of 47.2.
Household spending on personal care products and services in Potter County comes to about $1M a year: $950 per household, 5% below the U.S. average. Spread across 3 salons, barbers and spas, that is $337K per business, 59% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Potter County: counts under 3 aren’t published. Official counts also show 7 one-person businesses without payroll.
Between 2020 and 2025, the population of Potter County declined 3.8%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Potter County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.1 | 35.6 | 47.2 |
| Spending per listing | $337K | $276K | $213K |
| Households per official establishment | n/a | 1,153 | 804 |
| Official establishment growth, 2019–2023 | n/a | +12.4% | +14.1% |
| Population growth, 2020–2025 | −3.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $950 | $983 | $1,005 |
| Median household income | $72,045 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 2,377−3.8% since 2020
- Households
- 1,066
- Median age
- 49.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 861 sq. mi.
- People per square mile
- 3
- Median household income
- $72,045
- Average household income
- $89,555
- Median home value
- $121,300
- Jobs located here
- 798
- Daytime population
- 2,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for salons, barbers and spas, numbered among those based in South Dakota, with Potter County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 85 | 18 | 24.6 | $442K | +3.3% | #36 of 2,385 |
| 2Meade County, SD | 80 | 25 | 20.9 | $477K | +2.7% | #65 of 2,385 |
| 3Butte County, SD | 80 | 12 | 27.9 | $350K | +5.5% | #70 of 2,385 |
| 4Lake County, SD | 73 | 10 | 21.2 | $468K | −0.2% | #203 of 2,385 |
| 5Beadle County, SD | 69 | 20 | 26.5 | $346K | +2.4% | #316 of 2,385 |
| 6Roberts County, SD | 66 | 8 | 22.1 | $416K | −0.1% | #406 of 2,385 |
| 7Brookings County, SD | 63 | 40 | 29.0 | $331K | +9.6% | #529 of 2,385 |
| 8Lincoln County, SD | 62 | 121 | 43.4 | $263K | +17.5% | #575 of 2,385 |
| 9Minnehaha County, SD | 57 | 332 | 39.1 | $258K | +7.6% | #804 of 2,385 |
| 10Yankton County, SD | 53 | 40 | 41.3 | $232K | +1.5% | #1,014 of 2,385 |
| Potter County, SD | Not scored | 3 | 28.1 | $337K | −3.8% |
Other business types in Potter County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Potter County, SD?
There are 3 salons, barbers and spas on map listings in Potter County as of September 2026. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Potter County: counts under 3 are left out. Official counts list 7 one-person businesses without payroll.
How much do households in Potter County, SD spend on personal care products and services?
About $1M a year, or $950 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 3 salons, barbers and spas on map listings, it comes to $337K per business. It is estimated from the incomes of the 1,066 households in Potter County and national spending patterns by income.
How does Potter County, SD compare with the U.S. for salons, barbers and spas?
Potter County has 28.1 salons, barbers and spas per 10,000 households, 40% below the U.S. rate of 47.2. Spending per business is $337K, 59% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Potter County would have about 5, against 3 on map listings.
How fast is Potter County, SD growing?
Population estimates put Potter County at 2,377 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 1,066 households. Median household income in Potter County is $72,045, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.