Groundwork

Beauty and personal care · County · Oklahoma

Nail salons in McIntosh County, OK

Competitor counts, household spending and official business counts for nail salons in McIntosh County, OK, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
1 chain location (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.6M
On personal care products and services · $714 a household
Spending per listing
$1.9M
11% above the U.S.
Listings per 10k households
3.9
35% below the U.S.
Population, 2025
19,758
+4.3% since 2020

See the nail salons around any address in McIntosh County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $714 per household (29% below the U.S. average), households in McIntosh County spend about $5.6M a year on personal care products and services. Spread across 3 nail salons, that is $1.9M per salon, 11% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 3 nail salons on map listings in McIntosh County as of September 2026. That is 3.9 per 10,000 households, 35% below the U.S. rate of 6.0.

Official counts don’t publish a figure for nail salons in McIntosh County, since they leave out counts under 3. Official counts list 3 one-person businesses without payroll.

Between 2020 and 2025, the population of McIntosh County grew 4.3%, faster than the U.S. (+3.1%). With 3 nail salons on map listings, McIntosh County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How McIntosh County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in McIntosh County, OK compared with Oklahoma and the U.S.
MeasureMcIntosh CountyOklahomaU.S.
Listings per 10k households3.95.96.0
Spending per listing$1.9M$1.4M$1.7M
Households per official establishmentn/a8,2673,754
Official establishment growth, 2019–2023n/a+50.0%+23.2%
Population growth, 2020–2025+4.3%+4.0%+3.1%
Spending per household on personal care products and services$714$841$1,005
Median household income$46,281$65,039$80,734
Groundwork market scoreNot scored42

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
31 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in McIntosh County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in McIntosh County

Population, 2025 estimate
19,758+4.3% since 2020
Households
7,784
Median age
45.9
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
618 sq. mi.
People per square mile
31
Median household income
$46,281+18.4% vs. 2015–2019, before inflation
Average household income
$64,137
Median home value
$146,200
Jobs located here
3,982
Daytime population
16,736Residents who don’t work, plus everyone whose job is here

Looking at a specific site in McIntosh County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for nail salons, numbered among those based in Oklahoma, with McIntosh County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wagoner County, OK79103.2$2.9M+14.6%#55 of 1,328
2Rogers County, OK67164.4$2.1M+7.1%#217 of 1,328
3Canadian County, OK61467.9$1.2M+20.4%#386 of 1,328
4Grady County, OK58104.8$1.8M+7.7%#461 of 1,328
5McClain County, OK54116.7$1.4M+18.4%#574 of 1,328
6Mayes County, OK5263.9$2M+3.5%#617 of 1,328
7Stephens County, OK5274.0$2M+3.4%#618 of 1,328
8Cleveland County, OK52796.8$1.3M+2.6%#642 of 1,328
9Pottawatomie County, OK49114.1$1.9M+3.5%#728 of 1,328
10Pontotoc County, OK4664.0$2M+1.2%#795 of 1,328
McIntosh County, OKNot scored33.9$1.9M+4.3%

Other business types in McIntosh County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in McIntosh County, OK?

As of September 2026, map listings count 3 nail salons in McIntosh County. The listings count nail salons. No official count is published for nail salons in McIntosh County: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.

How much do households in McIntosh County, OK spend on personal care products and services?

About $5.6M a year, or $714 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 3 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 7,784 households in McIntosh County and national spending patterns by income.

How does McIntosh County, OK compare with the U.S. for nail salons?

McIntosh County has 3.9 nail salons per 10,000 households, 35% below the U.S. rate of 6.0. Spending per salon is $1.9M, 11% above the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending.

How fast is McIntosh County, OK growing?

Population estimates put McIntosh County at 19,758 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 7,784 households. Median household income in McIntosh County is $46,281, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McIntosh County has no market score for nail salons: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in McIntosh County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in McIntosh County

Screening a site or an acquisition in McIntosh County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.