Beauty and personal care · Small-town market · Oklahoma
Nail salons in the Muskogee, OK area
How the Muskogee, OK area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #289 of 387 scored small-town markets
#8 of 16 scored small-town markets based in Oklahoma
- Listings
- 11
- 9 chain locations (82%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $19.1M
- On personal care products and services · $741 a household
- Spending per listing
- $1.7M
- 4% above the U.S.
- Listings per 10k households
- 4.3
- 28% below the U.S.
- Population, 2025
- 66,708
- +0.7% since 2020
See the nail salons around any address in the Muskogee area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 nail salons in the Muskogee area. Of those, 9 are chain locations, or 82%, against 27% across the U.S. Per 10,000 households, that is 4.3, 28% below the U.S. rate of 6.0.
At $741 per household (26% below the U.S. average), households in the Muskogee area spend about $19.1M a year on personal care products and services. Spread across 11 nail salons, that is $1.7M per salon, 4% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as nail salons in the Muskogee area in 2023. That is one for every 5,148 households, against one for every 3,754 across the U.S. Official counts also show 52 one-person businesses without payroll.
Population estimates put the population change in the Muskogee area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). For nail salons, the Muskogee area has a Groundwork market score of 36 (lower middle): #289 of 387 scored small-town markets and #8 of 16 scored small-town markets based in Oklahoma.
How the Muskogee area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskogee area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 5.9 | 6.0 |
| Spending per listing | $1.7M | $1.4M | $1.7M |
| Households per official establishment | 5,148 | 8,267 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.0% | +23.2% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $741 | $841 | $1,005 |
| Median household income | $53,619 | $65,039 | $80,734 |
| Groundwork market score | 36 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 20
- Annual payroll, 2023
- $938K
- One-person businesses, 2023
- 52Businesses with no payroll
- Map listings, September 2026
- 119 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Muskogee area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskogee area
- Population, 2025 estimate
- 66,708+0.7% since 2020
- Households
- 25,739
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 811 sq. mi.
- People per square mile
- 82
- Median household income
- $53,619+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,119
- Median home value
- $153,200
- Jobs located here
- 27,927
- Daytime population
- 67,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskogee area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for nail salons, numbered among those based in Oklahoma, with the Muskogee area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duncan, OK | 56 | 7 | 4.0 | $2M | +3.4% | #155 of 387 |
| 2Shawnee, OK | 53 | 11 | 4.1 | $1.9M | +3.5% | #184 of 387 |
| 3Ada, OK | 49 | 6 | 4.0 | $2M | +1.2% | #216 of 387 |
| 4Durant, OK | 43 | 11 | 6.0 | $1.3M | +10.9% | #248 of 387 |
| 5Tahlequah, OK | 42 | 11 | 5.9 | $1.3M | +4.5% | #255 of 387 |
| 6Stillwater, OK | 38 | 18 | 5.5 | $1.4M | +2.8% | #275 of 387 |
| 7McAlester, OK | 36 | 7 | 3.9 | $1.9M | −1.1% | #288 of 387 |
| 8Muskogee, OK | 36 | 11 | 4.3 | $1.7M | +0.7% | #289 of 387 |
| 9Weatherford, OK | 35 | 6 | 4.0 | $2M | −0.7% | #297 of 387 |
| 10Ardmore, OK | 32 | 13 | 6.8 | $1.2M | +1.8% | #317 of 387 |
Other business types in the Muskogee area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons37
- Barbershops34
- Nail salons36
- Spas and skin care20
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Muskogee, OK area?
The Muskogee area has 11 nail salons on map listings as of September 2026. 9 of them (82%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Another 52 one-person businesses have no payroll, by official counts.
How much do households in the Muskogee, OK area spend on personal care products and services?
About $19.1M a year, or $741 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 11 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 25,739 households in the Muskogee area and national spending patterns by income.
How does the Muskogee, OK area compare with the U.S. for nail salons?
The Muskogee area has 4.3 nail salons per 10,000 households, 28% below the U.S. rate of 6.0. Spending per salon is $1.7M, 4% above the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 5,148 households, against one for every 3,754 across the U.S.
How fast is the Muskogee, OK area growing?
Population estimates put the Muskogee area at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. The median household income in the Muskogee area is $53,619 a year, 34% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskogee area scores 36 for nail salons (lower middle), #289 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskogee area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Muskogee area
Screening a site or an acquisition in the Muskogee area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.