Beauty and personal care · County · Oklahoma
Nail salons in Oklahoma County, OK
How Oklahoma County, OK compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #918 of 1,328 scored counties
#11 of 29 scored counties in Oklahoma
- Listings
- 272
- 77 chain locations (28%)
- Official establishments
- 38
- +46.2% since 2019
- Household spending a year
- $283.4M
- On personal care products and services · $864 a household
- Spending per listing
- $1M
- 38% below the U.S.
- Listings per 10k households
- 8.3
- 38% above the U.S.
- Population, 2025
- 822,125
- +3.0% since 2020
See the nail salons around any address in Oklahoma County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $864 per household (14% below the U.S. average), households in Oklahoma County spend about $283.4M a year on personal care products and services. That works out to $1M per salon, 38% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Oklahoma County has 272 nail salons on map listings as of September 2026. Chain locations make up 28% of them, against 27% across the U.S. Per 10,000 households, that is 8.3, 38% above the U.S. rate of 6.0.
In 2023, official counts showed 38 businesses with payroll in Oklahoma County classed as nail salons, up 46.2% from 2019. That is one for every 8,634 households, against one for every 3,754 across the U.S. Another 1,241 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $760K have gone to businesses classed as nail salons in Oklahoma County.
Population estimates show Oklahoma County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for nail salons in Oklahoma County is 42 (lower middle), #918 of 1,328 scored counties and #11 of 29 scored counties in Oklahoma.
How Oklahoma County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oklahoma County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 5.9 | 6.0 |
| Spending per listing | $1M | $1.4M | $1.7M |
| Households per official establishment | 8,634 | 8,267 | 3,754 |
| Official establishment growth, 2019–2023 | +46.2% | +50.0% | +23.2% |
| Population growth, 2020–2025 | +3.0% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $864 | $841 | $1,005 |
| Median household income | $66,679 | $65,039 | $80,734 |
| Groundwork market score | 42 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 38+46.2% over the period
- Employees, 2023
- 127
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 1,241Businesses with no payroll
- Map listings, September 2026
- 27277 chain locations
- Listings at the U.S. rate for this spending
- 170The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $760K
SBA-backed loans to businesses classed as nail salons in Oklahoma County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oklahoma County
- Population, 2025 estimate
- 822,125+3.0% since 2020
- Households
- 328,101
- Median age
- 36.4
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 709 sq. mi.
- People per square mile
- 1,137
- Median household income
- $66,679+22.3% vs. 2015–2019, before inflation
- Average household income
- $95,887
- Median home value
- $222,900
- Jobs located here
- 484,332
- Daytime population
- 954,716Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oklahoma County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for nail salons, numbered among those based in Oklahoma, with Oklahoma County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 79 | 10 | 3.2 | $2.9M | +14.6% | #55 of 1,328 |
| 2Rogers County, OK | 67 | 16 | 4.4 | $2.1M | +7.1% | #217 of 1,328 |
| 3Canadian County, OK | 61 | 46 | 7.9 | $1.2M | +20.4% | #386 of 1,328 |
| 4Grady County, OK | 58 | 10 | 4.8 | $1.8M | +7.7% | #461 of 1,328 |
| 5McClain County, OK | 54 | 11 | 6.7 | $1.4M | +18.4% | #574 of 1,328 |
| 6Mayes County, OK | 52 | 6 | 3.9 | $2M | +3.5% | #617 of 1,328 |
| 7Stephens County, OK | 52 | 7 | 4.0 | $2M | +3.4% | #618 of 1,328 |
| 8Cleveland County, OK | 52 | 79 | 6.8 | $1.3M | +2.6% | #642 of 1,328 |
| 9Pottawatomie County, OK | 49 | 11 | 4.1 | $1.9M | +3.5% | #728 of 1,328 |
| 10Pontotoc County, OK | 46 | 6 | 4.0 | $2M | +1.2% | #795 of 1,328 |
| 11Oklahoma County, OK | 42 | 272 | 8.3 | $1M | +3.0% | #918 of 1,328 |
Other business types in Oklahoma County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons34
- Barbershops40
- Nail salons42
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Oklahoma County, OK?
Map listings as of September 2026 show 272 nail salons in Oklahoma County. 77 of them (28%) are chain locations. The listings count nail salons. Official counts show 38 businesses with payroll classed as nail salons in 2023, up 46.2% from 2019. Official counts list 1,241 one-person businesses without payroll.
How much do households in Oklahoma County, OK spend on personal care products and services?
About $283.4M a year, or $864 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 272 nail salons on map listings, it comes to $1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 328,101 households in Oklahoma County and national spending patterns by income.
How does Oklahoma County, OK compare with the U.S. for nail salons?
Oklahoma County has 8.3 nail salons per 10,000 households, 38% above the U.S. rate of 6.0. Spending per salon is $1M, 38% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Oklahoma County would have about 170, against 272 on map listings. There is one business with payroll in the industry for every 8,634 households, against one for every 3,754 across the U.S. The official count rose 46.2% from 2019 to 2023, against +23.2% for the U.S.
How fast is Oklahoma County, OK growing?
Population estimates put Oklahoma County at 822,125 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 328,101 households. Median household income in Oklahoma County is $66,679, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma County scores 42 for nail salons (lower middle), #918 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oklahoma County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Oklahoma County
Screening a site or an acquisition in Oklahoma County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.