Groundwork

Beauty and personal care · County · Oklahoma

Nail salons in Adair County, OK

The nail salons in Adair County, OK, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5M
On personal care products and services · $701 a household
Spending per listing
$2.5M
Too few listings to compare
Listings per 10k households
2.8
Too few listings to compare
Population, 2025
19,828
+2.0% since 2020

See the nail salons around any address in Adair County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2 nail salons in Adair County. That is 2.8 per 10,000 households.

Households in Adair County spend about $5M a year on personal care products and services, or $701 per household, 30% below the U.S. average. Spread across 2 nail salons, that is $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Adair County: counts under 3 aren’t published. Official counts list 7 one-person businesses without payroll.

Population estimates put the population change in Adair County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). With 2 nail salons on map listings, Adair County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Adair County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Adair County, OK compared with Oklahoma and the U.S.
MeasureAdair CountyOklahomaU.S.
Listings per 10k households2.85.96.0
Spending per listing$2.5M$1.4M$1.7M
Households per official establishmentn/a8,2673,754
Official establishment growth, 2019–2023n/a+50.0%+23.2%
Population growth, 2020–2025+2.0%+4.0%+3.1%
Spending per household on personal care products and services$701$841$1,005
Median household income$48,041$65,039$80,734
Groundwork market scoreNot scored42

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
7Businesses with no payroll
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Adair County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Adair County

Population, 2025 estimate
19,828+2.0% since 2020
Households
7,133
Median age
37.5
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
574 sq. mi.
People per square mile
34
Median household income
$48,041+38.5% vs. 2015–2019, before inflation
Average household income
$62,038
Median home value
$117,800
Jobs located here
4,511
Daytime population
16,646Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Adair County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for nail salons, numbered among those based in Oklahoma, with Adair County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wagoner County, OK79103.2$2.9M+14.6%#55 of 1,328
2Rogers County, OK67164.4$2.1M+7.1%#217 of 1,328
3Canadian County, OK61467.9$1.2M+20.4%#386 of 1,328
4Grady County, OK58104.8$1.8M+7.7%#461 of 1,328
5McClain County, OK54116.7$1.4M+18.4%#574 of 1,328
6Mayes County, OK5263.9$2M+3.5%#617 of 1,328
7Stephens County, OK5274.0$2M+3.4%#618 of 1,328
8Cleveland County, OK52796.8$1.3M+2.6%#642 of 1,328
9Pottawatomie County, OK49114.1$1.9M+3.5%#728 of 1,328
10Pontotoc County, OK4664.0$2M+1.2%#795 of 1,328
Adair County, OKNot scored22.8$2.5M+2.0%

Other business types in Adair County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Adair County, OK?

Adair County has 2 nail salons on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in Adair County: counts under 3 are left out. Official counts also show 7 one-person businesses without payroll.

How much do households in Adair County, OK spend on personal care products and services?

About $5M a year, or $701 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $2.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 7,133 households in Adair County and national spending patterns by income.

How does Adair County, OK compare with the U.S. for nail salons?

Adair County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Adair County would have about 3, against 2 on map listings.

How fast is Adair County, OK growing?

Population estimates put Adair County at 19,828 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 7,133 households. The median household income in Adair County is $48,041 a year, 40% below the U.S. median of $80,734. That rose 38.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Adair County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Adair County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Adair County

Screening a site or an acquisition in Adair County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.