Beauty and personal care · Metro area · Oklahoma
Nail salons in the Oklahoma City, OK metro area
The nail salons in the Oklahoma City, OK metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #224 of 387 scored metro areas
#1 of 4 scored metro areas based in Oklahoma
- Listings
- 424
- 119 chain locations (28%)
- Official establishments
- 54
- +67.7% since 2019
- Household spending a year
- $505.3M
- On personal care products and services · $885 a household
- Spending per listing
- $1.2M
- 29% below the U.S.
- Listings per 10k households
- 7.4
- 23% above the U.S.
- Population, 2025
- 1,512,813
- +5.8% since 2020
See the nail salons around any address in the Oklahoma City metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $885 per household (12% below the U.S. average), households in the Oklahoma City metro area spend about $505.3M a year on personal care products and services. That is about $1.2M of household spending for each salon on map listings, 29% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 424 nail salons on map listings in the Oklahoma City metro area as of September 2026. Of those, 119 are chain locations, or 28%, against 27% across the U.S. That is 7.4 per 10,000 households, 23% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Oklahoma City metro area was 54 in 2023, up 67.7% from 2019. That is one for every 10,578 households, against one for every 3,754 across the U.S. Another 2,281 one-person businesses have no payroll, by official counts. Since fiscal 2022, 8 SBA-backed loans worth $1.8M have gone to businesses classed as nail salons in the Oklahoma City metro area.
Population estimates put the population change in the Oklahoma City metro area from 2020 to 2025 at +5.8%, faster than the U.S. (+3.1%). The Oklahoma City metro area scores 47 (lower middle) on the Groundwork market score for nail salons, ranking #224 of 387 scored metro areas and #1 of 4 scored metro areas based in Oklahoma.
How the Oklahoma City metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oklahoma City metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 5.9 | 6.0 |
| Spending per listing | $1.2M | $1.4M | $1.7M |
| Households per official establishment | 10,578 | 8,267 | 3,754 |
| Official establishment growth, 2019–2023 | +67.7% | +50.0% | +23.2% |
| Population growth, 2020–2025 | +5.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $885 | $841 | $1,005 |
| Median household income | $72,094 | $65,039 | $80,734 |
| Groundwork market score | 47 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54+67.7% over the period
- Employees, 2023
- 186
- Annual payroll, 2023
- $5.3M
- One-person businesses, 2023
- 2,281Businesses with no payroll
- Map listings, September 2026
- 424119 chain locations
- Listings at the U.S. rate for this spending
- 302The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.8M
SBA-backed loans to businesses classed as nail salons in the Oklahoma City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Oklahoma City metro area
- Population, 2025 estimate
- 1,512,813+5.8% since 2020
- Households
- 571,211
- Median age
- 37.2
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 5,512 sq. mi.
- People per square mile
- 265
- Median household income
- $72,094+22.0% vs. 2015–2019, before inflation
- Average household income
- $97,782
- Median home value
- $230,000
- Jobs located here
- 659,352
- Daytime population
- 1,507,973Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oklahoma City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for nail salons, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Oklahoma City metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oklahoma City, OK | 47 | 424 | 7.4 | $1.2M | +5.8% | #224 of 387 |
| 2Tulsa, OK | 42 | 244 | 6.0 | $1.5M | +5.1% | #270 of 387 |
| Fort Smith, AR-OK | 32 | 71 | 7.8 | $1M | +3.1% | #349 of 387 |
| 3Lawton, OK | 27 | 27 | 5.8 | $1.4M | +0.7% | #365 of 387 |
| 4Enid, OK | 24 | 12 | 5.0 | $1.6M | −1.5% | #367 of 387 |
Other business types in the Oklahoma City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons45
- Barbershops54
- Nail salons47
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Oklahoma City, OK metro area?
As of September 2026, map listings count 424 nail salons in the Oklahoma City metro area. 119 of them (28%) are chain locations. The listings count nail salons. Official counts show 54 businesses with payroll classed as nail salons in 2023, up 67.7% from 2019. Official counts list 2,281 one-person businesses without payroll.
How much do households in the Oklahoma City, OK metro area spend on personal care products and services?
About $505.3M a year, or $885 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 424 nail salons on map listings, it comes to $1.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 571,211 households in the Oklahoma City metro area and national spending patterns by income.
How does the Oklahoma City, OK metro area compare with the U.S. for nail salons?
The Oklahoma City metro area has 7.4 nail salons per 10,000 households, 23% above the U.S. rate of 6.0. Spending per salon is $1.2M, 29% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Oklahoma City metro area would have about 302, against 424 on map listings. There is one business with payroll in the industry for every 10,578 households, against one for every 3,754 across the U.S. The official count rose 67.7% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Oklahoma City, OK metro area growing?
Population estimates put the Oklahoma City metro area at 1,512,813 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 571,211 households. Median household income in the Oklahoma City metro area is $72,094, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oklahoma City metro area scores 47 for nail salons (lower middle), #224 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oklahoma City metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Oklahoma City metro area
Screening a site or an acquisition in the Oklahoma City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.